4 weeks ago
Marketing - Hospice & Community Liaison
Lorian Health
Las Vegas, NV (On-site)Full time$90K/yr – $110K/yr
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Marketing - Hospice & Community Liaison
Las Vegas, NV (On-site)
$90K/yr – $110K/yrMid Level1+ years expFull time
Posted 4 weeks ago
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Job Summary
Own and grow hospice referral networks while executing integrated sales, marketing, and referral activities to hit census goals and ensure smooth transitions of care.
- Build and expand referral relationships with physicians and facilities
- Lead marketing plans and territory management to achieve growth
- Collaborate with clinical teams for patient advocacy and enrollment
Job Description
Responsibilities
- Actively develop, manage, and grow referral relationships with physicians, hospitals, skilled nursing facilities, case managers, social workers, and community partners.
- Serve as the face of Lorian Hospice within the community, representing the organization with professionalism, integrity, and clinical confidence as a Community Liaison / Hospice Care Specialist.
- Execute strategic sales and marketing plans to meet and exceed referral and census growth goals.
- Plan, track, and execute all sales, marketing, and referral activities within the company-provided CRM, ensuring accurate documentation, pipeline management, and territory planning.
- Conduct routine face-to-face visits, in-services, and educational presentations to referral sources to increase awareness and utilization of hospice services.
- Maintain a strong pipeline of prospects and pending referrals, ensuring timely follow-up and clear communication of referral outcomes.
- Collaborate closely with the interdisciplinary clinical team to ensure smooth transitions of care and high satisfaction among patients, families, and referral partners.
- Provide patient and family advocacy by guiding them through hospice eligibility, benefits, and enrollment.
- Accurately document referral activity, account plans, and outcomes in accordance with Lorian policies and regulatory requirements.
- Participate in team meetings, training sessions, and ongoing professional development.
Requirements
- Minimum of one (1) year of recent (within the last three (3) years) experience in a Home Health or Hospice Setting
- One (1) to two (2) years of hospice or palliative care marketing experience strongly preferred.
- Demonstrated ability to build, grow, and sustain high-performing referral relationships.
- Proven track record of meeting or exceeding sales and referral targets.
- Strong communication, presentation, and interpersonal skills.
- Ability to work independently, prioritize effectively, and manage a dynamic territory.
- Valid driver’s license and proof of acceptable automobile insurance.
Preferred
- One (1) to two (2) years of hospice or palliative care marketing experience strongly preferred.
Benefits
- Competitive salary and comprehensive benefits package (medical, dental, vision, life, AD&D, disability, EAP, 401(K) with 4% match
- Paid time off and paid holidays
- Mileage reimbursement or company vehicle (role dependent), plus fuel card
- Employee referral program and opportunities for growth and advancement
Lorian Health
Care isn’t just what we do. It’s who we are.Lorian Health is a leading provider of home health and hospice services for individuals who wish to receive compassionate care in the comfort of their own home.Our mission is to enhance the quality of life at home through compassionate, high-quality care tailored to the unique needs of each individual we serve. We place our patients, families, and their caregivers at the center of everything we do by surrounding them with support, dignity, and understanding. Wherever they call home, we meet them there with expert clinical care and heartfelt compassion.
Traffic Signals
Monthly Visitors
2.3K
Traffic Source Mix
Search
62.9%
Direct
19.2%
Referral
6.3%
Social
10.4%
Paid
1.2%
Headcount Trend
Current headcount: ~187
Marketing Team
Median Tenure
2.2 years
Marketing Roles Posted (Last 30 Days)
2
