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Marketing jobs

24 marketing jobs

6 months ago

Director, Integrated Strategic Communications - NA Pharmaceuticals (Cardiovascular)

Bayer

New Jersey, USA (On-site)Full time$171K/yr – $256K/yr

6 months ago

Senior Marketing Manager

Bayer

Creve Coeur, MO (On-site)Full time$146K/yr – $219K/yr

6 months ago

Crop Science Marketing Manager-2

Bayer

Creve Coeur, MO (On-site)Full time$117K/yr – $176K/yr

6 months ago

US Brand and Communications Manager - AG

Bayer

Creve Coeur, MO (On-site)Full time$117K/yr – $176K/yr

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Bayer

Director, Integrated Strategic Communications - NA Pharmaceuticals (Cardiovascular)

New Jersey, USA (On-site)

$171K/yr – $256K/yrDirector/Executive15+ years expFull time

Posted 6 months ago

Job Summary

Drive strategic external and internal pharma communications for cardiovascular-focused Bayer initiatives with cross-channel campaigns and executive visibility.

Must-have: Strategic communications expertise across external programs and executive visibility.
Standout: Lead cross-functional campaigns with budget, milestones and measurement.

Job Description

Responsibilities

Guides development of a strategic message platform that resonates with target audiences and advances the pharma narrative and generates positive brand, above brand and thought leadership content in paid, earned, shared and owned channels;
Establishes and strengthens relationships with healthcare and business journalists through deep domain expertise of the healthcare media landscape;
Develops and executes an integrated communications and campaign strategy for both product/brand and above-brand initiatives aligned with key timelines and budget to produce measurable outcomes and successes. Partners closely with corporate, brand and marketing teams;
Understands the Bayer and competitor landscape initially in cardiovascular to ensure strategic positioning for Bayer’s launch and portfolio brands and to deliver on the Pharmaceuticals outcomes in the company’s most critical market;
Provides strategic counsel and partnership to brand leaders and agency partners to support positioning the business favorably across marketed and investigational products in cardiovascular but also across a number of pharmaceutical brand and focus areas;
Collaborates seamlessly with brand and marketing teams and global/US communications colleagues to ensure integrated and successful efforts focusing heavily on milestone communications, scientific data, disease awareness, medical meetings and issues management;
Serves as editor-in-chief of content/media planning for pharmaceutical communications;
Partners with Commercial, Medical, Legal and Regulatory colleagues to create effective communications programs aligned with business priorities;
Create key communications materials (i.e. press releases, stand by statements, Q&A, key messages, narratives);
Supports the development of content and planning/execution for US and global congresses and conferences;

Bayer

Bayer is a global enterprise with core competencies in the life science fields of healthcare and nutrition. We design our products and services to serve the most essential human needs of health and nutrition. At the same time, we strive to address some of the world’s biggest challenges presented by a growing and aging global population.At Bayer, we’re committed to driving sustainable development and generate a positive impact with our businesses.Through the power of science, we’re pioneering new possibilities that advance life for all of us. That means reimagining how we care for ourselves and one another by empowering everyday health, improving approaches to patient care, and finding better ways to nourish our communities around the world.Data Privacy Statement & Imprint: https://www.bayer.com/en/glob-li-bayer-en-dps-imprint

Founded in 1999

Leverkusen, North Rhine-Westphalia, DEU

96K employees (6,644 in marketing)

www.bayer.com