3 months ago
Fractional GTM Lead
Growth Cab 👽
USA (Remote)Contract
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Fractional GTM Lead
USA (Remote)
Salary Not AvailableMid LevelContract
Posted 3 months ago
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Job Summary
Drive GTM strategy and demand generation for B2B growth at Growth Cab.
- Own GTM strategy across targeting, positioning and channels
- Must-have: Proven experience leading GTM in B2B environments
- Direct impact on pipeline and revenue through repeatable playbooks and aligned priorities
Job Description
Responsibilities
- Own GTM strategy across targeting, positioning and channels
- Define ICP, segments and messaging direction
- Lead outbound and demand generation initiatives
- Align sales, marketing and ops around clear priorities
- Track pipeline performance and adjust based on results
- Build repeatable playbooks that can scale across projects
Requirements
- Proven experience leading GTM in B2B environments
- Strong understanding of outbound, demand generation and pipeline
- Ability to operate independently and make decisions
- Clear and structured communication
- Availability to stay involved consistently each week
Preferred
Benefits
- High ownership without full-time commitment
- Exposure to multiple companies and GTM models
- Direct impact on pipeline and revenue
- Flexible setup based on scope and availability
Growth Cab 👽
Growth Cab helps B2B companies grow revenue by delivering sales-qualified calls. We call and connect you with in-market decision-makers who have budget and are ready to choose a provider.We make sure that provider is you.
13 employees (1 in marketing)
Headcount Trend
Current headcount: ~13
Marketing Team
Marketing Team Size
1 (8% of company)