9 hrs ago
TikTok Key Creator Partnerships Manager – US Company
Anta International
Santa Monica, CA (On-site)Full time$90K/yr – $110K/yr
Marketing jobs
3 marketing jobs
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
TikTok Key Creator Partnerships Manager – US Company
Santa Monica, CA (On-site)
$90K/yr – $110K/yrSenior Level5+ years expFull time
Posted 9 hrs ago
Job Summary
Own end-to-end creator partnerships in the U.S. TikTok ecosystem, driving sourcing, negotiation, activation, and performance optimization across sports, sneakers, fashion, and lifestyle creators.
- Build a scalable creator pipeline and manage performance metrics (GMV, ROI, conversions).
- Negotiate terms and manage campaigns from outreach to activation.
- Collaborate with internal teams to align content, product launches, and campaigns.
Job Description
Responsibilities
- Identify, recruit, and build long-term partnerships with top-tier and high-potential TikTok creators/KOLs in the U.S., particularly across sports, basketball, sneakers, fashion, and lifestyle.
- Own the end-to-end creator partnership process, from creator sourcing and outreach through negotiation, activation, and performance optimization.
- Build and maintain a strategic pipeline of creators based on audience relevance, content quality, engagement, and commerce potential.
- Negotiate partnership terms including affiliate commissions, paid collaborations, product seeding, and performance-based incentives.
- Develop key creator activation plans around major product launches, brand moments, promotional campaigns, and TikTok Shop priorities.
- Partner with creators and internal Content/Creative teams to develop commercially effective and brand-relevant content.
- Coordinate with TikTok Shop Operations, E-commerce, Merchandising, Content, and Brand Marketing teams to ensure product, inventory, content, and campaign resources are aligned.
- Track and optimize creator performance across GMV, conversion, content performance, engagement, and ROI.
- Develop and maintain relationships with relevant creator agencies, talent managers, MCNs, and other partners to expand ANTA's creator network.
- Stay close to emerging creators, competitor activity, platform trends, and changes in the U.S. social commerce ecosystem.
Requirements
- 5+ years of experience in creator partnerships, influencer/affiliate marketing, business development, social commerce, talent partnerships, or a related field.
- Strong knowledge of the U.S. TikTok creator ecosystem and TikTok Shop.
- Demonstrated ability to identify and develop creators with both content influence and commercial potential.
- Strong business development, relationship management, and negotiation skills.
- Experience structuring affiliate commissions, paid creator partnerships, and performance-based commercial agreements.
- Existing relationships with creators, talent agencies, MCNs, or creator networks are highly preferred.
- Strong understanding of GMV, conversion, ROI, and creator economics.
- Experience in sportswear, basketball, sneakers, fashion, beauty, or other consumer categories is preferred.
Anta International
ANTA was established in 1991; while ANTA Sports Products Limited, a widely recognized global sportswear company, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the Company is to bring the transcendent sports spirit into everyone’s life. ANTA Sports principally engages in R&D, design, manufacturing, marketing and sales of professional sports products including footwear, apparel and accessories. By embracing an all-round brand portfolio including ANTA, FILA, DESCENTE, KOLON SPORT, JACK WOLFSKIN and MAIA ACTIVE, etc., ANTA Sports aims to unlock the potential of both the mass and high-end sportswear markets. ANTA Sports is also the largest shareholder of Amer Sports, Inc., a global group of iconic sports and outdoor brands, including Arc’teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).
Salaries
Posted range
$90K/yr – $110K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
29 (15% of company)
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
1M
Monthly Google Ads Budget
$7.2K
Traffic Source Mix
Search
52.2%
Direct
32.2%
Referral
5%
Social
4.4%
Paid
2.4%
Headcount Trend
Current headcount: ~188