2 months ago
Associate Marketing Manager, Loyalty
Peet's Coffee
Emeryville, CA (On-site)Full time$89K/yr – $100K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Associate Marketing Manager, Loyalty
Emeryville, CA (On-site)
$89K/yr – $100K/yrMid Level4+ years expFull time
Posted 2 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own end-to-end CRM lifecycle programs across adoption, retention, and winback, translating business goals into measurable KPIs and driving cross-functional execution to maximize member value.
- Lifecycle & CRM calendar ownership: strategy to execution with segmentation, messaging, cadence, and creative briefs with design partners.
- Personalization & experimentation: audience segmentation, targeted messages, and ongoing A/B testing to optimize outcomes.
- Data, reporting & stakeholder communication: define KPIs, build dashboards, and deliver regular reviews to inform optimization.
Job Description
Responsibilities
- Develop & execute end-to-end CRM & lifecycle programs (batch and automated) across adoption, retention and winback, translating business goals into clear KPIs to measure outcomes.
- Own the lifecycle & CRM calendar, balancing strategic vision (segmentation, messaging, offers, cadence) with flawless execution. Develop creative briefs for campaigns, partnering with the design team to ensure creatives meet campaign goals.
- Partner with Retail Marketing team to execute and report on retail coffeebar blast campaigns for seasonal product launches, offers or surveys.
- Partner cross-functionally with design, product, data insights, retail operations, and customer service to align on objectives, creative assets, and technical requirements.
- Segment & personalize communications—analyze member behavior to build targeted audiences, tailor messages and offers, and continuously test (A/B and multivariate).
- Leverage data & reporting—define KPIs, build dashboards, mine campaign performance for insights, and deliver regular, actionable reviews that inform optimization.
- Communicate clearly—present strategies, results, and recommendations in writing and in person, building credibility and buy-in across marketing and retail.
- Iterate rapidly—test boldly, learn quickly, and apply process improvements to maximize member value.
- Drive simultaneous projects—manage timelines, reviews, and delivery for multiple campaigns without dropping the ball.
Requirements
- Bachelor’s degree
- 4+ years CRM, lifecycle, or retention marketing experience
- Hands-on with a modern CRM platform (e.g. Iterable, Salesforce Marketing Cloud, Klaviyo), including coding HTML campaigns
- Proven track record with A/B (and ideally multivariate) testing and performance analysis
- Strong Excel/SQL skills or comfort with reporting and analytics tools (Looker, Tableau, etc.)
- Exceptional written and verbal communication
- Self-starter attitude and passion for continuous optimization
Preferred
- Prior experience with loyalty programs
Benefits
- Recharge Time – Paid vacation, holidays, and sick days.
- Health & Wellness – Medical, dental, and vision coverage.
- Future You – 401(k) plan with generous match program to help you save.
- Peace of Mind – Life insurance, disability, and options for HSAs and FSAs.
- Everyday Perks – Free coffee, fresh baked goods, and discounts.
- Growth & Support – Career development and an Employee Assistance Program when you need it.
Peet's Coffee
3.8 Glassdoor
For over 50 years our goal has been to offer the best coffees & teas in the world, without compromise. We've learned that the secret to great coffee is the people who make it, and we apply the same care in selecting and preparing our teams as we do when crafting the perfect cup. Collectively, we foster a culture based on authenticity that inspires people to unleash their unique, personal passions and expertise toward achieving our vision and mission. It takes talent and dedication from hundreds of Peetniks to make a single cup of Peet's coffee. Our values guide us on this journey. Join us!
Founded in 1966
Emeryville, California, USA
820 employees
74% recommend to a friend
68% CEO approval
Traffic Signals
Monthly Visitors
500.6K
Monthly Google Ads Budget
$11.9K
Traffic Source Mix
Search
41.5%
Direct
48%
Referral
6.4%
Social
1.3%
Paid
2.7%
Headcount Trend
Current headcount: ~820