VisionPoint Marketing

CRM Strategist

USA (Remote)

Salary Not AvailableMid Level3+ years expFull time

Posted 3 months ago

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Job Summary

Audit, optimize, and guide CRM implementations for clients, focusing on governance, data, integrations, and analytics to drive ROI.

Must-have: 3+ years of multi-platform CRM experience
Standout: Cross-functional CRM governance, multi-channel orchestration, and ROI analytics

Job Description

Responsibilities

Conduct audits of client CRM system, implementation, and use.
Author high level CRM project goals and strategies for development and use of CRM systems.
Provide expert guidance and support on execution of CRM strategy.
Use technical knowledge of CRM data structures, data integrations, interfaces, and user experience to implement or improve client CRM systems.
Lead optimization efforts in CRM:
Data management
Governance
Communications
Event management
Multip-channel Orchestration
Interaction tracking
Application and forms
Analytics and reporting
Email/Lead Nurture
Gap/Risk Identification
Contribute to CRM partnership programs.
Develop reporting and analytics to measure system performance and ROI.
Create work plans with a clear, phased approach to task completion while identifying gaps, risks, and barriers as you manage client expectations.

Requirements

Bachelor’s degree in relevant field. Master’s preferred.
3+ years of CRM experience using multiple CRM platforms.
Strong oral, written, presentation and interpersonal skills.
Tech-savvy with strong analytical problem-solving and decision-making skills.
Ability to be a team player and work with others toward common goals.
Impeccable time management, organizational skills, attention to detail, and follow-through.
Quick learner and self-starter who delivers work that’s excellent and efficient.
Sense of ownership and accountability to the goals, the client, and the team.
Desire to thrive in a fast-paced, often changing environment.
Thirst for knowledge and commitment to growth.
Proficient in Microsoft Office Suite and/or the Google Drive Suite, especially Excel/Sheets. Comfortable learning new software as needed.
Actively contribute to VisionPoint’s culture.

Preferred

Master’s preferred.

Benefits

health insurance, PTO and 401k

VisionPoint Marketing

VisionPoint Marketing is an integrated marketing agency that helps institutions of higher education meet their admissions, branding and communication goals. Our commitment to strategy, making data-driven decisions across all marketing disciplines and ability to build consensus across scores of stakeholders enable us to produce extraordinary results for our clients around the things that matter the most.

Founded in 2001

Raleigh, North Carolina, USA

75 employees (36 in marketing)

visionpointmarketing.com

Traffic Signals

Monthly Visitors

3.9K

Traffic Source Mix

32.2%

Direct

44.3%

Referral

8.2%

Social

13.5%

Paid

1.5%

Headcount Trend

Current headcount: ~76

Marketing Team

Marketing Team Size

31 (41% of company)

Responsibilities

Conduct audits of client CRM system, implementation, and use.
Author high level CRM project goals and strategies for development and use of CRM systems.
Provide expert guidance and support on execution of CRM strategy.
Use technical knowledge of CRM data structures, data integrations, interfaces, and user experience to implement or improve client CRM systems.
Lead optimization efforts in CRM:
Data management
Governance
Communications
Event management
Multip-channel Orchestration
Interaction tracking
Application and forms
Analytics and reporting
Email/Lead Nurture
Gap/Risk Identification
Contribute to CRM partnership programs.
Develop reporting and analytics to measure system performance and ROI.
Create work plans with a clear, phased approach to task completion while identifying gaps, risks, and barriers as you manage client expectations.

Requirements

Bachelor’s degree in relevant field. Master’s preferred.
3+ years of CRM experience using multiple CRM platforms.
Strong oral, written, presentation and interpersonal skills.
Tech-savvy with strong analytical problem-solving and decision-making skills.
Ability to be a team player and work with others toward common goals.
Impeccable time management, organizational skills, attention to detail, and follow-through.
Quick learner and self-starter who delivers work that’s excellent and efficient.
Sense of ownership and accountability to the goals, the client, and the team.
Desire to thrive in a fast-paced, often changing environment.
Thirst for knowledge and commitment to growth.
Proficient in Microsoft Office Suite and/or the Google Drive Suite, especially Excel/Sheets. Comfortable learning new software as needed.
Actively contribute to VisionPoint’s culture.

Preferred

Master’s preferred.

Benefits

health insurance, PTO and 401k