Own and optimize paid demand generation across RV & Campground and Marine brands, leading multi‑channel acquisition, funnel optimization, and cross‑functional collaboration to drive qualified leads, bookings, occupancy, and revenue.
- Responsibilities: Own the strategy, execution, and optimization of paid demand generation programs across RV & Campground and Marine brands
- Responsibilities: Manage multi-channel paid acquisition efforts including Google Ads, Meta, paid social, display, retargeting, and emerging digital channels
- Responsibilities: Develop scalable growth strategies focused on increasing qualified leads, bookings, occupancy, and revenue performance
- Responsibilities: Continuously optimize channel mix, audience targeting, creative performance, and conversion funnels to improve CAC, ROAS, and conversion rates
- Responsibilities: Lead campaign planning aligned to seasonal demand patterns, traveler behavior, and business growth objectives
- Responsibilities: Monitor, analyze, and report on funnel performance across traffic, lead generation, bookings, and revenue attribution
- Responsibilities: Translate marketing performance data into actionable insights and optimization strategies
- Responsibilities: Build reporting frameworks and dashboards that provide visibility into campaign performance, pipeline impact, and ROI
- Responsibilities: Partner with analytics and business stakeholders to improve attribution modeling and marketing measurement capabilities
- Responsibilities: Leverage experimentation and A/B testing to improve campaign efficiency and conversion outcomes
- Requirements: 5+ years of experience in demand generation, performance marketing, growth marketing, or digital marketing strategy
- Requirements: Proven experience managing paid acquisition programs with measurable impact on pipeline, bookings, revenue, or customer growth
- Requirements: Strong expertise across Google Ads, paid social, display advertising, retargeting, conversion optimization, and marketing analytics
- Requirements: Experience managing marketing performance metrics including CAC, ROAS, conversion rates, pipeline contribution, and ROI
- Requirements: Highly analytical with experience using reporting and analytics platforms to drive decision-making and optimization
- Requirements: Ability to operate strategically while remaining hands-on in campaign execution and performance management
- Requirements: Strong cross-functional collaboration and stakeholder management skills
- Requirements: Excellent communication and presentation skills with the ability to influence business decisions through data and insights
- Requirements: Experience working in fast-paced SaaS, hospitality, travel, multi-location, or agency environments preferred
- Preferred: Experience supporting RV parks, campgrounds, marine, hospitality, travel, franchise, or multi-location businesses
- Preferred: Familiarity with booking engines, reservation systems (PMS), or commerce platforms
- Preferred: Experience with marketing automation, CRM, and attribution platforms
- Preferred: Exposure to AI-enabled marketing optimization and performance tooling
- Preferred: Experience managing agency relationships and external media partners
- Benefits: Generous health coverage for you and your family, including fully paid short- and long-term disability coverage and two-times base salary life insurance
- Benefits: 401(k) match after 60 days, 100% vested after 1 year
- Benefits: Employer contribution to your HSA, plus an HRA to help offset your deductible
- Benefits: Instant access to flexible vacation. We trust you, so we have a ‘take what you need’ vacation policy
- Benefits: Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences! Storriors have been able to enroll in SCUBA certification classes, travel overseas, and redo their back patio, among many other things
- Benefits: 8 hours of Volunteer Time Off each year and the opportunity to get active in the community by joining one of our offsite volunteer and community service events
- Benefits: 8 hours of Rest, Relax, Recharge time to care for your mental health
- Benefits: Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops
- Benefits: Fully paid parental leave: 12 and 6 weeks for primary and secondary caregivers, respectively
- Benefits: ’Paw’ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment
