Own the PMM and GTM engine for launches and category leadership, with a sharp focus on cross functional rigor, differentiated positioning, and AI driven experimentation.

GTM & Launch Ownership: define strategy, metrics, and cross functional playbooks that drive on time, on budget launches.
Messaging & Enablement: craft clear positioning and battlecards to lift conversions and retention.
AI-Driven PMM: embed AI into ICP targeting, competitive intelligence, and pricing to speed decisions and improve outcomes.

Job Description

Own the end-to-end GTM strategy for high-impact product launches, including positioning, value propositions, packaging, and pricing.
Build and operationalize launch frameworks and playbooks that drive cross-functional alignment and accountability.
Partner with GMs and Product leaders to define success metrics and track post-launch performance.
Develop clear, differentiated positioning for products, vertical solutions, and the Storable brand across channels and audiences.
Enable Sales and Customer Success with compelling battlecards, talk tracks, and content that drive conversion and retention.
Own and evolve solutions-selling frameworks across verticals.
Establish and lead a “Compete PMM” discipline to track competitive insights, win/loss trends, share of voice, and emerging threats.
Translate insights into actionable strategies that support Sales and influence Product direction.
Partner with Field Marketing and GMs to develop content for industry events, conferences, and customer engagements.
Support executives and field leaders with messaging and presentations that reinforce category leadership.
Drive the integration of AI into PMM and GTM workflows to improve speed, quality, and decision-making across positioning, ICP segmentation, competitive intelligence, and pricing.
Scale content and messaging while maintaining a clear, consistent, and differentiated narrative, operating as an “editor-in-chief” across launches, campaigns, and sales enablement.
Optimize messaging and GTM performance through structured experimentation (A/B testing) and continuous analysis of performance data.
Build and leverage feedback loops (Voice of Customer, win/loss insights, market signals) to refine positioning and ensure alignment with Product, Sales, and Marketing.
Lead, mentor, and grow a team of Product Marketers aligned to verticals and centers of excellence.
Establish clarity in roles and accountability (RACI) across launches, pricing updates, and cross-sell initiatives.
Elevate PMM output quality, delivering crisp narratives, operator-friendly language, and executive-ready materials.
Serve as the connective tissue between Product, Sales, Marketing, RevOps, and Finance.
Align closely with GMs and Product leaders to ensure PMM strategy drives demand generation, retention, and expansion.
Partner with Brand and Demand Generation teams to integrate PMM outputs across campaigns, web, events, and PR.

Storable

4.0 Glassdoor

At Storable, we’re redefining property management for specialty real estate. Tailored for the self-storage, marine, and RV & camping industries, we seamlessly integrate management software with marketplace listings, websites, CRM, insurance, payments and more. Dedicated to empowering owners and operators, Storable helps you win more every day. Explore our platform solutions at www.storable.com.

Founded in 2019

Austin, Texas, USA

886 employees (54 in marketing)

www.storable.com

76% recommend to a friend

86% CEO approval