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Marketing jobs

5 marketing jobs

13 days ago

Brand Marketing Strategist

The University of North Carolina at Chapel Hill

USA (On-site)Full time$70K/yr – $75K/yr

2 months ago

Social Media Manager

The University of North Carolina at Chapel Hill

USA (On-site)Full time$65K/yr – $75K/yr

2 months ago

Communications Specialist

The University of North Carolina at Chapel Hill

USA (On-site)Full time$65K/yr – $75K/yr

3 months ago

Assistant Director of Marketing and Communications

The University of North Carolina at Chapel Hill

USA (On-site)Full time$68K/yr – $72K/yr

6 months ago

Marketing Coordinator

The University of North Carolina at Chapel Hill

USA (On-site)Internship

All marketing roles in the US

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All marketing roles in the US

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The University of North Carolina at Chapel Hill

Brand Marketing Strategist

USA (On-site)

$70K/yr – $75K/yrMid LevelFull time

Posted 13 days ago

Job Summary

Own and drive integrated marketing campaigns for Carolina, guiding strategy from insight to measurement and providing strategic marketing counsel to campus partners.

Lead cross‑functional, multi‑channel campaigns across paid, owned and earned media
Develop briefs, activation concepts, channel plans and KPIs, coordinating internal teams and external partners
Translate institutional goals and audience insights into executable plans and extend activations beyond ads

Job Description

Responsibilities

Developing, managing and evaluating integrated marketing campaigns that advance Carolina’s institutional priorities, strengthen the University’s brand and engage priority audiences.
Move campaigns from insight and strategy through creative development, activation, execution and measurement.
Provide experienced marketing counsel to campus partners as needed.
Develop campaign strategies, briefs, channel plans, timelines, budgets and measurement frameworks; coordinate cross-functional teams and external partners; ensure campaigns are executed cohesively across paid, owned and earned channels.
Ideation and execution of brand activations that bring Carolina’s brand campaigns to life through experiences, events, partnerships, content opportunities and other audience-facing moments.
Identify opportunities to extend campaign platforms beyond traditional advertising, develop activation concepts, coordinate production and partners, and evaluate results to inform future work.

Requirements

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Demonstrated experience developing and managing integrated marketing campaigns from strategy and concept development through execution, optimization and measurement.
Ability to translate institutional goals, audience insights and brand strategy into clear campaign strategies, creative briefs, activation concepts, channel plans and actionable work.
Strong understanding of the full marketing mix across paid, owned and earned channels, including digital, social, content, experiential and partnership-based marketing.
Demonstrated ability to lead complex campaigns and coordinate cross-functional teams, creative resources, vendors, agencies and other partners.
Strong creative and strategic thinking skills, including the ability to ideate compelling brand activations and translate concepts into executable plans.
Exceptional project management, organization, prioritization and problem-solving skills, with the ability to manage multiple concurrent campaigns and deadlines.
Ability to establish campaign objectives, key performance indicators and measurement approaches; analyze results; and use data and audience insights to recommend optimization and future strategy.
Excellent verbal and written communication skills and the ability to present recommendations, facilitate discussions and build productive relationships with senior leaders and a wide range of stakeholders.
Ability to provide strategic marketing counsel, manage expectations, identify risks and opportunities, and exercise sound judgment in a complex, decentralized organization.

Preferred

Five or more years of progressively responsible experience in integrated marketing, brand management, advertising, communications or a related discipline.
Experience leading multi-channel brand or institutional campaigns, preferably within higher education, health care, nonprofit, government or another complex organization.
Experience developing and executing experiential marketing, brand activations, events, partnerships, pop-up experiences or other audience-facing campaign extensions.
Experience managing external agencies, creative partners, vendors and production resources, including budgets, scopes of work and deliverables.
Experience managing a portfolio of internal clients, campus partners, organizational accounts or complex stakeholder groups.
Experience with project management systems, digital marketing platforms, campaign analytics and reporting tools.
Familiarity with the opportunities and challenges of marketing for a large public research university.

Benefits

UNC-Chapel Hill offers full-time employees a comprehensive benefits package , paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.

The University of North Carolina at Chapel Hill

Carolina’s vibrant people and programs attest to the University’s long-standing place among leaders in higher education since it was chartered in 1789 and opened its doors for students in 1795 as the nation’s first public university. Situated in the beautiful college town of Chapel Hill, N.C., UNC has earned a reputation as one of the best universities in the world. Carolina prides itself on a strong, diverse student body, academic opportunities not found anywhere else, and a value unmatched by any public university in the nation.UNC-Chapel Hill's LinkedIn comments guidelines:Thank you for liking the LinkedIn page of the University of North Carolina at Chapel Hill. This page highlights information about the people and programs at Carolina. Consistent with UNC-Chapel Hill’s Policy on Prohibited Discrimination, Harassment and Related Misconduct, and the North Carolina Campus Free Speech Act, we encourage your comments and opinions as they relate to our posts.This page is actively monitored for relevance. Carolina reserves the right to remove any comments that are not related to the particular post, make unsupported accusations, contain ad-hominem attacks, use obscene language or images, are blatant spam, contain advertisements, or contain inappropriate personal information or sensitive information. Repeated violation of these guidelines or behavior that substantially disrupts the maintenance of this page could result in a user being blocked from the page. Thanks for keeping the page enjoyable for everyone. Go Tar Heels!

Chapel Hill, North Carolina, USA

20K employees (644 in marketing)

unc.edu

Salaries

Posted range

$70K/yr – $75K/yr

Taken straight from the job posting.

See all The University of North Carolina at Chapel Hill salaries

Marketing Team

Marketing Team Size

494 (2% of company)

Median Career Experience

6 years

Median Tenure

3.1 years

Marketing Roles Posted (Last 30 Days)

People

Funding

Total Funding

$3M

Last Raise

$3M

Grant, 3 years ago

Funding History

Oct 2022
Grant • $3M

Traffic Signals

Monthly Visitors

Monthly Google Ads Budget

$1.1M

Traffic Source Mix

45.4%

Direct

46.7%

Referral

6.6%

Social

0.4%

Paid

0.7%

Headcount Trend

Current headcount: ~20.1K

Recent News

Former Provost Sues UNC Chapel Hill

Sep 24, 2025 • Inside Higher Ed

Carolina ranks as No. 1 best value public for 21st straight year

Sep 23, 2025 • The University of North Carolina at Chapel Hill

How a North Carolina startup grew from zero to $10M

Sep 22, 2025 • Seattle TechFlash

Links

unc.edu

X (Twitter)

Crunchbase

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Responsibilities

Developing, managing and evaluating integrated marketing campaigns that advance Carolina’s institutional priorities, strengthen the University’s brand and engage priority audiences.
Move campaigns from insight and strategy through creative development, activation, execution and measurement.
Provide experienced marketing counsel to campus partners as needed.
Develop campaign strategies, briefs, channel plans, timelines, budgets and measurement frameworks; coordinate cross-functional teams and external partners; ensure campaigns are executed cohesively across paid, owned and earned channels.
Ideation and execution of brand activations that bring Carolina’s brand campaigns to life through experiences, events, partnerships, content opportunities and other audience-facing moments.
Identify opportunities to extend campaign platforms beyond traditional advertising, develop activation concepts, coordinate production and partners, and evaluate results to inform future work.

Requirements

Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Demonstrated experience developing and managing integrated marketing campaigns from strategy and concept development through execution, optimization and measurement.
Ability to translate institutional goals, audience insights and brand strategy into clear campaign strategies, creative briefs, activation concepts, channel plans and actionable work.
Strong understanding of the full marketing mix across paid, owned and earned channels, including digital, social, content, experiential and partnership-based marketing.
Demonstrated ability to lead complex campaigns and coordinate cross-functional teams, creative resources, vendors, agencies and other partners.
Strong creative and strategic thinking skills, including the ability to ideate compelling brand activations and translate concepts into executable plans.
Exceptional project management, organization, prioritization and problem-solving skills, with the ability to manage multiple concurrent campaigns and deadlines.
Ability to establish campaign objectives, key performance indicators and measurement approaches; analyze results; and use data and audience insights to recommend optimization and future strategy.
Excellent verbal and written communication skills and the ability to present recommendations, facilitate discussions and build productive relationships with senior leaders and a wide range of stakeholders.
Ability to provide strategic marketing counsel, manage expectations, identify risks and opportunities, and exercise sound judgment in a complex, decentralized organization.

Preferred

Five or more years of progressively responsible experience in integrated marketing, brand management, advertising, communications or a related discipline.
Experience leading multi-channel brand or institutional campaigns, preferably within higher education, health care, nonprofit, government or another complex organization.
Experience developing and executing experiential marketing, brand activations, events, partnerships, pop-up experiences or other audience-facing campaign extensions.
Experience managing external agencies, creative partners, vendors and production resources, including budgets, scopes of work and deliverables.
Experience managing a portfolio of internal clients, campus partners, organizational accounts or complex stakeholder groups.
Experience with project management systems, digital marketing platforms, campaign analytics and reporting tools.
Familiarity with the opportunities and challenges of marketing for a large public research university.

Benefits

UNC-Chapel Hill offers full-time employees a comprehensive benefits package , paid leave, and a variety of health, life and retirement plans and additional programs that support a healthy work/life balance.

Marketing jobs

Brand Marketing Strategist

Social Media Manager

Communications Specialist

Assistant Director of Marketing and Communications

Marketing Coordinator

All marketing roles in the US

All marketing roles in the US

Brand Marketing Strategist

Social Media Manager

Communications Specialist

Assistant Director of Marketing and Communications

Marketing Coordinator

Brand Marketing Strategist

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

The University of North Carolina at Chapel Hill

Salaries

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Funding

Funding History

Traffic Signals

Headcount Trend

Recent News

Links

All marketing roles in the US

All marketing roles in the US

Brand Marketing Strategist

Social Media Manager

Communications Specialist

Assistant Director of Marketing and Communications

Marketing Coordinator

Brand Marketing Strategist

Job Summary

Job Description

Responsibilities

Requirements

Preferred

Benefits

The University of North Carolina at Chapel Hill

Salaries

Marketing Team

People

Founders / CEO

HR / Recruitment

Marketing Leadership

Funding

Funding History

Traffic Signals

Headcount Trend

Recent News

Links