Own clinical service line marketing and communications to drive patient acquisition and national visibility, coordinating content, media relations, and crisis communications for delivery networks.

media relations and press materials lead the plan for outreach and visibility across networks.
Own service line content, brochures, digital assets, social, and feature writing tied to marketing plans.
Collaborate with admin/clinical leaders and agencies to execute integrated campaigns and on call crisis support.

Job Description

Responsibilities

Provides clinical service line marketing & advertising support to help acquire patients and support delivery network branding.
Assists administrative and clinical leaders in the creation and implementation of strategic marketing communication plans to support clinical service lines.
Develops and produces service line brochures compatible with overall marketing and communications plans. Coordinate production of promotional and educational materials with clients, graphic designers, photographers and printers
Provides writing support for advertising efforts. Works with advertising agencies, as appropriate.
Assists with the design, writing, and placement of advertising and other initiatives target at increasing the national visibility of the delivery networks, as appropriate.
Provides writing (feature and clinical content) and photography support for delivery network Web sites.
Provides writing and photography for delivery network social media sites.
Contributes to media relations efforts.
Writes press releases, advisories and pitches to promote key clinical initiatives and advances to lay 10 and professional media
Participates in disaster or crisis communications plans.

Requirements

Bachelors Degree in public relations, communications, marketing or related field.
Minimum five (5) to seven (7) years of progressive experience in marketing communications or related field.
Experience with hospital or healthcare marketing.
The candidate should have media relations experience; working knowledge of local and national print, Google Ads, paid social media and broadcast media.
Excellent communications, presentations, project management, writing, interpersonal, and organizational skills.
Ability to deal effectively with people of all ages and backgrounds.
Computer - experience with web writing and content management systems.

Preferred

Master's degree preferred.

Yale New Haven Health

Yale New Haven Health is making it easier for people to access the latest medical treatments, advanced research and innovations through our five outstanding hospitals – Yale New Haven, Bridgeport, Greenwich, Lawrence + Memorial and Westerly – and our affiliation with the prestigious Yale University and its highly-ranked Yale School of Medicine.Plus, our patients benefit from access to hundreds of dedicated primary care physicians and specialists in Northeast Medical Group and Yale Medicine. We also have advanced clinical relationships with multiple hospitals and numerous outpatient locations throughout the state so you can get the care you need, when you need it.As one organization, we’re working together to make health care more patient-focused, more accessible and more cost-effective. Some call it personalized medicine. We call it good care.For more information, check out the YNHHS Web site: www.ynhhs.org

Founded in 1996

New Haven, Connecticut, USA

5.5K employees (56 in marketing)

www.ynhhs.org

Traffic Signals

Monthly Visitors

2.1M

Monthly Google Ads Budget

$16.7K

Traffic Source Mix

33%

Direct

61.9%

Referral

4.2%

Social

0.5%

Paid

0.3%

Headcount Trend

Current headcount: ~5.5K

Marketing Team

Marketing Team Size

41 (1% of company)

Marketing Roles Posted (Last 30 Days)

Recent News

Yale New Haven Health completes purchase of North Haven ambulance company

Nov 17, 2025 • CT Insider

Yale New Haven Health completes acquisition of Nelson Ambulance Service

Nov 17, 2025 • Hartford Business Journal

Ex-executive sues Yale New Haven Hospital for nearly $1 million

Nov 13, 2025 • Yale Daily News -

Responsibilities

Provides clinical service line marketing & advertising support to help acquire patients and support delivery network branding.
Assists administrative and clinical leaders in the creation and implementation of strategic marketing communication plans to support clinical service lines.
Develops and produces service line brochures compatible with overall marketing and communications plans. Coordinate production of promotional and educational materials with clients, graphic designers, photographers and printers
Provides writing support for advertising efforts. Works with advertising agencies, as appropriate.
Assists with the design, writing, and placement of advertising and other initiatives target at increasing the national visibility of the delivery networks, as appropriate.
Provides writing (feature and clinical content) and photography support for delivery network Web sites.
Provides writing and photography for delivery network social media sites.
Contributes to media relations efforts.
Writes press releases, advisories and pitches to promote key clinical initiatives and advances to lay 10 and professional media
Participates in disaster or crisis communications plans.

Requirements

Bachelors Degree in public relations, communications, marketing or related field.
Minimum five (5) to seven (7) years of progressive experience in marketing communications or related field.
Experience with hospital or healthcare marketing.
The candidate should have media relations experience; working knowledge of local and national print, Google Ads, paid social media and broadcast media.
Excellent communications, presentations, project management, writing, interpersonal, and organizational skills.
Ability to deal effectively with people of all ages and backgrounds.
Computer - experience with web writing and content management systems.

Preferred

Master's degree preferred.