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7 marketing jobs

5 months ago

Associate/Associate Manager, Backlists & Trends - Audio

Holtzbrinck Publishing Group

USA (Unknown)$52K/yr – $65K/yr
5 months ago

Assoc, Multimedia Content

Holtzbrinck Publishing Group

New York, USA (On-site)$52K/yr – $57K/yr
5 months ago

Publicity Assistant - MPG (SMPG)

Holtzbrinck Publishing Group

USA (Hybrid)
5 months ago

Performance Marketing and Operations Intern

Holtzbrinck Publishing Group

Boston, MA (Hybrid)Internship
5 months ago

Brand Experience Marketing Intern

Holtzbrinck Publishing Group

USA (Remote)Internship
5 months ago

Executive Director, Publicity

Holtzbrinck Publishing Group

New York, USA (Unknown)$170K/yr – $180K/yr
5 months ago

Content Marketing Intern

Holtzbrinck Publishing Group

USA (Remote)Part time

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7 jobs

Associate/Associate Manager, Backlists & Trends - Audio

Holtzbrinck Publishing Group

USA (Unknown)

$52K/yr - $65K/yrIn-houseMid level3+ years exp.
5 months ago

Assoc, Multimedia Content

Holtzbrinck Publishing Group

New York, USA (On-site)

$52K/yr - $57K/yrIn-houseEntry level2+ years exp.
5 months ago

Publicity Assistant - MPG (SMPG)

Holtzbrinck Publishing Group

USA (Hybrid)

In-houseIntern/new grad
5 months ago

Performance Marketing and Operations Intern

Holtzbrinck Publishing Group

Boston, MA (Hybrid)

In-houseInternshipIntern/new grad
5 months ago

Brand Experience Marketing Intern

Holtzbrinck Publishing Group

USA (Remote)

In-houseInternshipIntern/new grad
5 months ago

Executive Director, Publicity

Holtzbrinck Publishing Group

New York, USA (Unknown)

$170K/yr - $180K/yrIn-houseSenior level12+ years exp.
5 months ago

Content Marketing Intern

Holtzbrinck Publishing Group

USA (Remote)

In-housePart-timeIntern/new grad
5 months ago
Holtzbrinck Publishing Group

Associate/Associate Manager, Backlists & Trends - Audio

USA (Unknown)

$52K/yr – $65K/yrMid Level3+ years exp

Posted 5 months ago

  • Job
  • Salaries

Job Summary

Drive backlist marketing strategy and campaigns for Macmillan’s catalog, leveraging data insights and cross-functional collaboration.

  • Own backlist promotion planning and themed groupings across titles.
  • Must-have: strong Excel and Power BI skills to analyze sales data.
  • Standout: cross-functional collaboration across departments including Social, Advertising, and Editorial.

Job Description

Responsibilities

  • Backlist Strategy & Execution: Lead marketing initiatives for backlist titles and themed groupings, including specialized verticals and media tie-ins.
  • Trend Analysis: Proactively monitor publishing shifts, social media trends, and cultural moments to mine the frontlist and backlist for titles that can be resurfaced to the market.
  • Data-Driven Account Support: Work closely with the account team to identify backlist titles for price promotions and curate themed groupings.
  • Lifecycle Analytics: Analyze the results of backlist promotions and use those insights to inform future strategy and "always-on" marketing opportunities.
  • Cross-Functional Collaboration: Partner with broader Macmillan teams and internal stakeholders (Social, Advertising, and Editorial) to integrate audio into larger company-wide initiatives.
  • Seasonal Campaigns: Identify holiday-specific or monthly cultural opportunities to highlight catalog titles through targeted digital efforts.

Salaries

Posted range

$52K/yr – $65K/yr

Taken straight from the job posting.

See all Holtzbrinck Publishing Group salaries