2 months ago
Senior Product Marketing Manager
Ziff Davis
USA (On-site)Full time$100K/yr – $131K/yr
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Senior Product Marketing Manager
USA (On-site)
$100K/yr – $131K/yrSenior Level5+ years expFull time
Posted 2 months ago
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Job Summary
Drive strategic product marketing by turning insights into buyer-focused messaging and GTM plans for a B2B tech leader.
- Own messaging, personas, and GTM briefs to win priority segments.
- Must-have: 5–7+ years in product marketing, preferably B2B tech or telecom.
- Standout: leadership of sales enablement tooling and cross-functional launches.
Job Description
Responsibilities
- Strategic Positioning: Define how our products win in priority segments by translating technical data into value-driven messaging for specific buyer personas.
- Act as the "Voice of the Customer": Synthesize market insights and feedback from Sales and to inform product positioning and feature prioritization.
- Develop and Refine Personas: Ensure our materials address segment-specific pain points and reflect the needs of our key audiences.
- Sales Enablement Excellence: Elevate the quality of sales tools—including competitive battle cards, message houses, and pitch decks—to ensure Sales is perfectly aligned on how to win.
- Messaging Strategy: Move beyond what a product does to why it matters and how it solves a client's most pressing challenges, ensuring consistency across all global teams.
- Leadership & Mentorship: Lead and develop a small team, fostering a culture of creative problem-solving and proactive support.
- Business Growth & GTM: Partner with Product and Sales to lead high-impact launches and facilitate cross-departmental training.
- Continuous Content Improvement: Provide ongoing support to keep product collateral and sales enablement resources up-to-date.
- Act as an AI Champion: Explore and utilize AI/ML-driven products and processes that can make our work more efficient and impactful.
Requirements
- 5-7+ years of experience in Product Marketing, preferably within the B2B tech or Telecommunications space.
- Expert Storyteller: Proven ability to translate complex topics or data into approachable, easy-to-digest, and persuasive messaging.
- Strategic Mindset: Experience in market segmentation, product positioning, competitive intelligence, and high-level GTM planning.
- Proactive Problem Solver: A self-directed leader who values teamwork and collaboration in a fast-paced environment.
- Management Experience: Demonstrated success in managing or mentoring direct reports
Preferred
- A background or interest in the telco industry is a plus but not a requirement.
Benefits
- Our Benefits
- Ookla offers comprehensive medical, dental, and vision coverage, as well as life and disability benefits.
- Flexible Spending Accounts (FSAs)
- a 401(k) with company match, and an Employee Stock Purchase Plan.
- Flexible Time Off, Volunteer Time Off, and paid holidays.
- Family building and caregiving support and generous Family Care and Parental leave.
- Fitness Reimbursement and access to wellness programs.
- Employee Resource Groups, company-sponsored events, and regular opportunities for professional growth through educational support, mentorship programs, and career development resources.
- recognition awards
Ziff Davis
3.6 Glassdoor
Ziff Davis (NASDAQ: ZD) is a vertically focused digital media and internet company whose portfolio includes leading brands in technology, shopping, gaming and entertainment, health and wellness, connectivity, cybersecurity, and martech.
Founded in 1995
New York, New York, USA
6.6K employees (1,444 in marketing)
62% recommend to a friend
77% CEO approval
Traffic Signals
Monthly Visitors
166.8K
Traffic Source Mix
Search
29.4%
Direct
47.3%
Referral
19.8%
Social
2.4%
Paid
0.8%
Headcount Trend
Current headcount: ~6.6K
Marketing Team
Marketing Team Size
1,230 (19% of company)
Marketing Roles Posted (Last 30 Days)
2
Funding
Total Funding
$650M
Last Raise
$650M
Post IPO Debt, 9 years ago
Funding History
- Jun 2017Post IPO Debt • $650M
