Own the organic social engine for a health brand by turning platform playbooks into a cross‑channel plan with a focus on younger audiences and measurable reach.

Growth Infrastructure: Define and own the organic social strategy across Instagram, Facebook, TikTok, YouTube, and Pinterest with channel roles, audience, and KPIs.
Execution & Insights: Build a cross‑platform content calendar, manage day‑to‑day posting, and run data‑driven experiments to lift reach and engagement.
Audience Expansion: Identify formats and angles to reach new, younger audiences, monitor trends in real time, and insert Noom into culture with native feeling.

Job Description

Responsibilities

Audit Noom's current social presence across all channels and deliver a data-backed recommendation on where we should play, at what cadence, and with what content approach on each platform.
Define and own the organic social strategy across key platforms—including Instagram, Facebook, TikTok, YouTube, and Pinterest—establishing each channel's unique role, audience, and KPIs.
Build and manage a cross-platform content calendar that balances brand storytelling, campaign support, product launches, and community engagement.
Oversee the day-to-day management of Noom's social media accounts, publishing content on schedule, accounts are actively monitored, and the brand shows up consistently across platforms.
Write sharp, platform-specific creative briefs that the content team can execute with confidence, and assess deliverables to ensure they deliver against their brief.
Develop and execute a strategy for reaching and engaging with new, younger audiences—identifying the platforms, formats, and content angles that drive incremental reach beyond Noom's existing follower base.
Monitor cultural trends, platform moments, and audience conversations in real time—identifying opportunities to insert Noom into the cultural conversation in ways that feel native and build genuine brand love.
Own and optimize towards organic social KPIs, including reach, engagement, and social-attributed leads; identify top-performing content to amplify with paid media.
Build an AI-powered approach to brand tracking, social listening, and competitive social monitoring—tracking peer brand performance, emerging content formats, platform trends, and shifts in audience behavior.
Manage and develop a direct report responsible for social listening, community management, and engagement.

Requirements

5+ years of experience in social media, with a proven track record of driving organic reach, audience growth, and engagement.
Deep platform fluency across Meta (Instagram + Facebook) and TikTok, with solid working knowledge of YouTube and awareness of Pinterest, Snapchat, and Reddit.
Experience owning and managing social media accounts day-to-day—you know how to keep channels active, consistent, and performing, not just set the strategy.
Strong command of platform analytics—you can pull data and distill insights from our social media management tool and native platform dashboards, identify what's working and why, and run experiments with rigor.
Experience managing a multi-platform content calendar across concurrent campaigns and cross-functional stakeholders.
Fluency in paid-organic synergy—you understand how to identify organic signals worth amplifying and how top organic performers should inform paid creative.
Algorithm and distribution expertise: you think about discoverability and non-follower reach, not just broadcasting to your existing audience.
Experience managing or mentoring a direct report is a plus, as is experience at a DTC, subscription, or health & wellness brand.

Nice to have

Experience mentoring a direct report.
Experience at a DTC, subscription, or health & wellness brand.

Benefits

Pay that reflects your impact. Compensation benchmarked to the market and shaped by your impact and value.
Investment in your future. A 401(k) with company match to help you build long-term financial security.
Time to truly recharge. Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week so the whole team can unplug together.
Care that covers it all. Access to top-tier medical plans for you and your family, including a premium-free plan option, alongside dental, vision, and life insurance.
Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most.
And more to help you thrive. Stock awards, a performance-based bonus, and exclusive access to Noom's products, so you can grow with us, win with us, and enjoy what we build.

Noom

2.8 Glassdoor

Noom is the world's leading behavior change company, disrupting the weight loss and healthcare industries. By combining the power of artificial intelligence, mobile tech, and psychology with the empathy of personal coaches, Noom helps people live healthier lives by changing their long-term habits. More than 50 million people have benefited from Noom’s behavior change courses, including its virtual diabetes prevention program, which was the first of its kind to be recognized by the CDC. The Noom platform is already being used by leading healthcare and pharmaceutical companies to improve treatment outcomes for patients worldwide. The company is headquartered in New York City with employees living and working worldwide. To learn more about careers with Noom, visit https://www.noom.com/careers**Disclaimer: Noom, Inc. job offers will only come from @noom.com personnel. Do not believe fraudulent Recruiters or similar domain names. @noomteam.com and similar [noomjobname]@gmail are not affiliated whatsoever with Noom, Inc.**

Founded in 2008

New York, New York, USA

1.2K employees (115 in marketing)

www.noom.com

25% recommend to a friend

37% CEO approval

Traffic Signals

Monthly Visitors

1.9M

Monthly Google Ads Budget

$596.5K

Traffic Source Mix

37.1%

Direct

47.1%

Referral

6.3%

Social

5.4%

Paid

3.9%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size

80 (7% of company)

Funding

Total Funding

$658.9M

Last Raise

$540M

Series F, 5 years ago

Funding History

May 2021
Series F • $540M
May 2019
Series E • $58M
Mar 2018
Series D • $14M

Recent News

Save 50% on Noom Weight Black Friday offers for healthier holidays

Nov 26, 2025 • The Fayetteville Observer

Noom Diet Review: Follow Our Tester's 12-Month Journey

Nov 18, 2025 • Healthline

Highmark and Noom Partnership

Nov 13, 2025 • TalkErie.com

Responsibilities

Audit Noom's current social presence across all channels and deliver a data-backed recommendation on where we should play, at what cadence, and with what content approach on each platform.
Define and own the organic social strategy across key platforms—including Instagram, Facebook, TikTok, YouTube, and Pinterest—establishing each channel's unique role, audience, and KPIs.
Build and manage a cross-platform content calendar that balances brand storytelling, campaign support, product launches, and community engagement.
Oversee the day-to-day management of Noom's social media accounts, publishing content on schedule, accounts are actively monitored, and the brand shows up consistently across platforms.
Write sharp, platform-specific creative briefs that the content team can execute with confidence, and assess deliverables to ensure they deliver against their brief.
Develop and execute a strategy for reaching and engaging with new, younger audiences—identifying the platforms, formats, and content angles that drive incremental reach beyond Noom's existing follower base.
Monitor cultural trends, platform moments, and audience conversations in real time—identifying opportunities to insert Noom into the cultural conversation in ways that feel native and build genuine brand love.
Own and optimize towards organic social KPIs, including reach, engagement, and social-attributed leads; identify top-performing content to amplify with paid media.
Build an AI-powered approach to brand tracking, social listening, and competitive social monitoring—tracking peer brand performance, emerging content formats, platform trends, and shifts in audience behavior.
Manage and develop a direct report responsible for social listening, community management, and engagement.

Requirements

5+ years of experience in social media, with a proven track record of driving organic reach, audience growth, and engagement.
Deep platform fluency across Meta (Instagram + Facebook) and TikTok, with solid working knowledge of YouTube and awareness of Pinterest, Snapchat, and Reddit.
Experience owning and managing social media accounts day-to-day—you know how to keep channels active, consistent, and performing, not just set the strategy.
Strong command of platform analytics—you can pull data and distill insights from our social media management tool and native platform dashboards, identify what's working and why, and run experiments with rigor.
Experience managing a multi-platform content calendar across concurrent campaigns and cross-functional stakeholders.
Fluency in paid-organic synergy—you understand how to identify organic signals worth amplifying and how top organic performers should inform paid creative.
Algorithm and distribution expertise: you think about discoverability and non-follower reach, not just broadcasting to your existing audience.
Experience managing or mentoring a direct report is a plus, as is experience at a DTC, subscription, or health & wellness brand.

Nice to have

Experience mentoring a direct report.
Experience at a DTC, subscription, or health & wellness brand.

Benefits

Pay that reflects your impact. Compensation benchmarked to the market and shaped by your impact and value.
Investment in your future. A 401(k) with company match to help you build long-term financial security.
Time to truly recharge. Paid holidays, generous time off, Summer Fridays, and a company-wide Summer Break week so the whole team can unplug together.
Care that covers it all. Access to top-tier medical plans for you and your family, including a premium-free plan option, alongside dental, vision, and life insurance.
Support for growing families. Paid parental leave to give you the time and flexibility to focus on what matters most.
And more to help you thrive. Stock awards, a performance-based bonus, and exclusive access to Noom's products, so you can grow with us, win with us, and enjoy what we build.