[data-jobs-progressive-shell] > [data-jobs-server-fallback] { display: block !important; } [data-jobs-progressive-shell] > [data-jobs-client-shell] { display: none !important; }

Marketing jobs

6 marketing jobs

1 day ago

Senior CRM Strategy Specialist

Mohegan Sun

Uncasville, CT (Unknown)Full time

2 days ago

E-Mail Marketing Specialist

Mohegan Sun

Uncasville, CT (Unknown)Full time

2 weeks ago

Marketing Analyst

Mohegan Sun

Uncasville, CT (Unknown)Full time

7 weeks ago

Marketing Operations Representative

Mohegan Sun

Uncasville, CT (Unknown)

5 months ago

Marketing Internship

Mohegan Sun

Wilkes-Barre, PA (On-site)Part time

5 months ago

Video Content Supervisor

Mohegan Sun

Connecticut, USA (On-site)Full time

All marketing roles in the US

Get alerts for this search

All marketing roles in the US

Get alerts for this search

Mohegan Sun

Senior CRM Strategy Specialist

Uncasville, CT (Unknown)

Salary Not AvailableSenior Level3+ years expFull time

Posted 1 day ago

Job Summary

Own end-to-end CRM lifecycle programs to improve retention, reactivation, and ARPU by translating objectives into segmentation, testing, and personalization, while collaborating across Marketing, Product, Compliance, and Customer Service to align initiatives.

Drives data-driven strategy and journey optimization
Partners with cross-functional teams to implement CRM programs

Job Description

Responsibilities

Leads the design, execution, and optimization of CRM campaigns to drive customer retention, reactivation, and ARPU
Translate business objectives into actionable segmentation, targeting, and personalization strategies
Creates target selections and suppressions, configures marketing offers, establishes testing strategies (A/B, multivariate, control groups), and manages campaign automation schedules
Analyzes customer lifecycle trends to inform acquisition, conversion, churn, and reactivation strategies
Identifies key factors influencing customer behavior and makes data-driven recommendations to improve marketing effectiveness
Partners cross-functionally with Marketing, Product, Compliance, and Customer Service to align CRM initiatives with business goals
Provides subject-matter expertise in CRM best practices and mentors junior team members
Communicates insights and recommendations to senior leadership in a clear, actionable format
Ensures compliance with all regulatory requirements
Works closely with Mohegan Compliance to ensure online policies and procedures are in alinement

Requirements

BA/BS in Mathematics, Statistics, Computer Science, Marketing Analytics, or related field, or equivalent experience may be considered in lieu of a degree
3+ years of experience in online Casino or Sportsbook CRM, marketing analytics, and/or campaign management
Experience with CRM and marketing automation platforms
Hands-on experience with Player Account Management systems, with a strong understanding of user lifecycle management, data integration, and platform operations
Strong understanding of customer segmentation, personalization, and lifecycle marketing
Demonstrated ability to deliver insights and recommendations that influence strategy and decision-making
Strong analytical capability, able to interpret journey performance data, identify optimization opportunities, and translate insights into program changes
Proficiency with project management tools
Intermediate knowledge of Microsoft Office Suite products and applications
Excellent written, verbal, and presentation skills with strong stakeholder management experience

Preferred

Familiarity with predictive modeling or machine learning a plus

Mohegan Sun

Mohegan Sun, owned by the Mohegan Tribal Gaming Authority, is one of the largest, most spectacular entertainment, gaming, dining and shopping destinations in the United States. Situated on 185 acres along the Thames River in scenic southeastern Connecticut, Mohegan Sun is home to three unique casinos, a 34-story, 1,200 room luxury hotel, a world-class spa and golf course, over 75 shops, restaurants and bars as well as three award-winning entertainment venues including a 10,000-seat Arena. Mohegan Sun is within easy access of New York, Boston, Hartford and Providence and located 15 minutes from the museums, antique shops and waterfront of Mystic Country. More information is available by calling 1.888.226.7711 or visiting mohegansun.com. Connect with us on Facebook, follow us on Twitter and view us on YouTube.

Uncasville, Connecticut, USA

2.6K employees (238 in marketing)

www.mohegansun.com