Responsibilities

• Produce high-quality photo and video content to be used for social media marketing and promotional materials.
• Manage and maintain property social media profiles, including regular posting, responding to comments, and fostering community engagement.
• Assist in planning and executing outreach marketing campaigns to attract new residents and promote the property within the local community.
• Collaborate with the Leasing Manager to provide marketing support for the property’s leasing and resident retention efforts.
• Develop and maintain a content calendar to ensure a consistent and cohesive posting schedule across all social media platforms.
• Participate and assist with the execution of outreach marketing efforts on campus and in the community, customer appreciation events, and other special events.
• Foster a sense of community among residents by showcasing their experiences and contributions through digital marketing content.
• Take ownership of the property's image and ensure that all marketing materials accurately represent its unique features and amenities.
• Stay updated on industry trends, competitor activity, and social media best practices to continuously improve our marketing strategies.
• Explore opportunities for partnerships and collaborations with local businesses and organizations to expand the property's reach within the community.

Requirements

• High school diploma or equivalent.
• Working towards a degree in Marketing, Communications, or related field is preferred.
• Proficiency in using social media platforms such as Instagram, Facebook, and TikTok.
• Experience with editing apps such as CapCut, Canva, and Adobe Lightroom is strongly preferred.
• Possess strong photography and videography and editing skills.
• Must be available to work a minimum of 12 hours a week between 8:00am – 7:00pm Monday through Friday with occasional nights and weekends.
• To learn more about our core values, mission, and vision, check out: http://thetailwindgroup.com/.
• This position is not eligible for Visa sponsorship at this time.

Preferred

• Working towards a degree in Marketing, Communications, or related field is preferred.
• Experience with editing apps such as CapCut, Canva, and Adobe Lightroom is strongly preferred.