Active Minds, Inc.

Manager of Copywriting and Storytelling

USA (Remote)

$68K/yr – $78K/yrSenior Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own and drive the creative copy strategy and narrative development for Active Minds, leading audience-focused storytelling, data-to-story translation, brand consistency, and cross-functional collaboration across campaigns and direct-response formats.

Lead copywriting and brand voice stewardship
Develop audience-based narratives and data-driven storytelling
Oversee campaign optimization, testing, and workflow management

Job Description

Responsibilities

1. Copywriting, Storytelling & Content Strategy
- Movement-Building Campaigns: Lead, plan, and write clear, deeply creative, and emotionally resonant copy across a variety of mediums, including social media, digital ads, print collateral, TV/radio/video scripts, blogs, articles, website pages, emails, newsletters, and high-visibility press materials.
- Audience-Based Narrative Strategy: Develop and maintain a nuanced voice matrix. Leverage audience insights to authentically engage youth and young adults, while seamlessly crafting compelling narratives that resonate with funders, donors, supporters and educators.
- Translating Data to Stories: Take complex mental health statistics, programmatic impact data, youth and young adults input, academic information, testimonials and translate them into human-centric stories that move people to act, donate, or advocate.
- Brand Voice Stewardship: Act as the ultimate protector of the Active Minds brand voice, maintaining and evolving our brand guidelines so that every touchpoint feels unmistakably "us."
- Agile & Fun Response: Bring a sense of play and cultural relevance to fast-response copywriting. Lead the creative phrasing for pop culture moments, breaking news, viral social opportunities, website pop-ups, and urgent partnership pitches.
2. Campaign Optimization, Direct Response & Copy Performance
- Conversion-Driven Creative: Direct and oversee the creation of high-converting advertising copy for landing pages, paid search, and social ads, ensuring a seamless transition from an ad click to an engagement.
- Direct Response & Retention Narrative: Develop the copy strategy for emails, welcome series, and engagement funnels using direct-response techniques to combine empathetic storytelling with clear, urgent calls to action that drive measurable revenue and engagement.
- Testing & Creative Iteration: Create ongoing headline, call-to-action (CTA), and copy-variant A/B testing. Analyze what copy actually moves the needle, and continuously iterate to maximize ad spend efficiency and deepen audience connection.

Requirements

Bachelor’s degree or equivalent professional experience in Communications, Marketing, Creative Writing, English, or a related field.
5+ years of demonstrated, professional copywriting and storytelling experience with a proven track record in marketing, advertising, youth driven or non-profit organizations. (A multi-audience creative portfolio required).
Proven success producing high-converting copy for both direct response digital funnels and traditional print media channels.
A strong grasp of core layout and design concepts with the ability to collaborate seamlessly with visual artists.
Mastery of standard digital workplace tools (Google Workspace, Microsoft Office) and a comfort level with design collaboration tools like Canva and Adobe Creative Suite (InDesign, Photoshop).

Benefits

Active Minds has an industry-leading and competitive benefits package that includes Health, Vision and Dental Insurance, Paid Vacation and Sick Leave, Paid Holidays, Company Wide Mental Health Days, 401(k) Matching, HSA and FSA Options, Life Insurance, Short Term, and Long Term Disability, Fully Paid Parental Leave, Wellness Reimbursement Program, and Professional Development Stipends.
Active Minds recruits, hires, trains, compensates, and promotes our staff regardless of race, religion, color, national origin, sex, gender, sexual orientation, disability, age, veteran status, and other protected status as required by applicable law.
OUR CULTURE Active Minds is a place where every employee matters. We value diverse perspectives, radical authenticity, and a community-driven approach. We dream big, offering flexibility to staff while we work to achieve our mission. As such, we are proud to offer competitive salaries and benefits and an environment that is friendly to remote working and life/work balance.

Active Minds, Inc.

3.9 Glassdoor

Active Minds is the largest nonprofit in the United States mobilizing youth and young adults to transform mental health norms across society. For more than 20 years, we have equipped the next generation of peer mental health advocates through a variety of programs, including the Active Minds Chapter Network, A.S.K., and Send Silence Packing. Our advocacy, initiatives, and campaigns foster lasting change in how youth view and discuss mental health, encouraging them to use their voices to influence broader conversations and inform mental health supports within their communities. Together, we are building a diverse movement of champions committed to improving mental health for all.

Founded in 2003

Washington, District of Columbia, USA

312 employees (48 in marketing)

www.activeminds.org

58% recommend to a friend

72% CEO approval

Traffic Signals

Monthly Visitors

57K

Monthly Google Ads Budget

$2.3K

Traffic Source Mix

49.5%

Direct

37%

Referral

7.1%

Social

5.9%

Paid

0.4%

Headcount Trend

Current headcount: ~317

Marketing Team

Marketing Team Size

43 (14% of company)

Median Career Experience

5 years

Median Tenure

2.7 years

Marketing Roles Posted (Last 30 Days)

People

Marketing Leadership

Dominick Caraccio

Chief Marketing Officer

At the company for 1 year 8 months

Gerald McLeod

Director of Marketing and Communications

At the company for 2 years 2 months

Russel Angelo A.

Student Director of Marketing at The Well's "Active Minds"

At the company for 3 years 11 months

Keaton Van Beveren

Senior Visual Brand Manager

At the company for 3 years 10 months

Funding

Last Raise

Grant, 2 years ago

Funding History

Feb 2024
Grant

Recent News

Toyota Celebrates 8 Millionth Certified Used Vehicle Sale

Dec 11, 2024 • PR Newswire

I’m a millennial who attended Z-Con, a conference for Gen Z creators and activists. Here’s what I learned

Nov 1, 2024 • Fast Company

Responsibilities

1. Copywriting, Storytelling & Content Strategy
- Movement-Building Campaigns: Lead, plan, and write clear, deeply creative, and emotionally resonant copy across a variety of mediums, including social media, digital ads, print collateral, TV/radio/video scripts, blogs, articles, website pages, emails, newsletters, and high-visibility press materials.
- Audience-Based Narrative Strategy: Develop and maintain a nuanced voice matrix. Leverage audience insights to authentically engage youth and young adults, while seamlessly crafting compelling narratives that resonate with funders, donors, supporters and educators.
- Translating Data to Stories: Take complex mental health statistics, programmatic impact data, youth and young adults input, academic information, testimonials and translate them into human-centric stories that move people to act, donate, or advocate.
- Brand Voice Stewardship: Act as the ultimate protector of the Active Minds brand voice, maintaining and evolving our brand guidelines so that every touchpoint feels unmistakably "us."
- Agile & Fun Response: Bring a sense of play and cultural relevance to fast-response copywriting. Lead the creative phrasing for pop culture moments, breaking news, viral social opportunities, website pop-ups, and urgent partnership pitches.
2. Campaign Optimization, Direct Response & Copy Performance
- Conversion-Driven Creative: Direct and oversee the creation of high-converting advertising copy for landing pages, paid search, and social ads, ensuring a seamless transition from an ad click to an engagement.
- Direct Response & Retention Narrative: Develop the copy strategy for emails, welcome series, and engagement funnels using direct-response techniques to combine empathetic storytelling with clear, urgent calls to action that drive measurable revenue and engagement.
- Testing & Creative Iteration: Create ongoing headline, call-to-action (CTA), and copy-variant A/B testing. Analyze what copy actually moves the needle, and continuously iterate to maximize ad spend efficiency and deepen audience connection.

Requirements

Bachelor’s degree or equivalent professional experience in Communications, Marketing, Creative Writing, English, or a related field.
5+ years of demonstrated, professional copywriting and storytelling experience with a proven track record in marketing, advertising, youth driven or non-profit organizations. (A multi-audience creative portfolio required).
Proven success producing high-converting copy for both direct response digital funnels and traditional print media channels.
A strong grasp of core layout and design concepts with the ability to collaborate seamlessly with visual artists.
Mastery of standard digital workplace tools (Google Workspace, Microsoft Office) and a comfort level with design collaboration tools like Canva and Adobe Creative Suite (InDesign, Photoshop).

Benefits

Active Minds has an industry-leading and competitive benefits package that includes Health, Vision and Dental Insurance, Paid Vacation and Sick Leave, Paid Holidays, Company Wide Mental Health Days, 401(k) Matching, HSA and FSA Options, Life Insurance, Short Term, and Long Term Disability, Fully Paid Parental Leave, Wellness Reimbursement Program, and Professional Development Stipends.
Active Minds recruits, hires, trains, compensates, and promotes our staff regardless of race, religion, color, national origin, sex, gender, sexual orientation, disability, age, veteran status, and other protected status as required by applicable law.
OUR CULTURE Active Minds is a place where every employee matters. We value diverse perspectives, radical authenticity, and a community-driven approach. We dream big, offering flexibility to staff while we work to achieve our mission. As such, we are proud to offer competitive salaries and benefits and an environment that is friendly to remote working and life/work balance.