Own the marketing strategy and cross-channel campaigns for assigned product lines, coordinating with Strategy, BD, and leadership to drive growth and measurable ROI.

Own strategy and campaigns across channels to engage consumers and move growth metrics.
Collaborate across brand, system, and physician-marketing teams to align plans and demonstrate ROI.
Leverage Salesforce Martech Stack and system assets to track performance and optimize campaigns.

Job Description

Responsibilities

Develops organizations marketing strategies for assigned consumer focused product lines, and/or system brand initiatives, and touch points, which includes, but is not limited to, hospitals and facilities, joint ventures, new products and services and employed physician practices.
Develops and maintains consistent planning documents, collaborates with Strategy, Business Development and leadership to ensure alignment with key imperatives and strategic priorities.
Ensures product line, brand and/or practice marketing initiatives position organization for growth and drive business objectives.
Manages system product line, brand initiatives and/or physician practice marketing and communication priorities and establishes processes for development and coordinated deployment of marketing plans within allocated budget.
Leads communication about progress and results to system, channel and entity leaders, highlighting outcomes and return on investment.
Establishes effective relationships with system services leaders, product line leaders and key physician champions at the system, channel and entity levels.
Leads strategy for consumer journey efforts for assigned product line(s) or system brand efforts focusing on content development and fostering engagement via email, direct mail, digital ads, paid search, social and other marketing strategies.
Works with interdisciplinary teams within brand experience to ensure pull-through on all strategic marketing tactics.
Seeks new and innovative methods of driving business results with focus on measurement and outcomes.
Develops and implements product line campaigns that leverage all system assets and digital tools including Salesforce Martech Stack to drive and monitor results and metrics for system and entity goals.

Requirements

Bachelor's Degree Req
5 Years Experience in marketing, advertising or related field. Must have a proven track record of driving business results. Req

Preferred

Experience using Salesforce Marketing Cloud and other products in the Salesforce ecosystem to execute and optimize email campaigns, automated workflows, and journey-based marketing strategy.
Experience developing digital and lifecycle marketing strategies, including multi-touch, multi-channel consumer journeys.
Foundation in SEO strategy and digital performance optimization.
Strong analytical skills, with the ability to use campaign performance data and insights to drive continuous optimization and strategic decision-making.
Experience applying marketing automation and emerging digital technologies, including AI-enabled tools, to improve efficiency, relevance, and scalability.
Ability to collaborate effectively across digital, CRM, analytics, content, and IT teams in a complex organization.
Maintains up-to-date knowledge of evolving digital channels, technologies, and best practices, applying insights to enhance marketing effectiveness and innovation.

Benefits

Gain a sense of accomplishment by contributing to a teamwork environment.
Receive excellent mentorship, comprehensive training, and dedicated leadership resources.
Remote Position

Texas Health Resources

3.5 Glassdoor

At Texas Health Resources, our mission is to improve the health of the people in the communities we serve.We are one of the largest faith-based, nonprofit health systems in the United States with a team of more than 28,000 employees of wholly owned/operated facilities and consolidated joint ventures in the greater Dallas Fort Worth area. Our career growth and professional development opportunities are top-notch and our benefits are equally outstanding. Join our award-winning Texas Health family and become a part of a team that is improving the health of our communities daily. You belong here.Let us brag for a minute on just a few of our recent accomplishments.•Fortune’s 100 Best Companies to Work For® 2025 •Business Group on Health Best Employers: Excellence in Health & Well-being Award 2025•20 Best Workplaces in Health Care by Great Place to Work® and Fortune 2025•Companies That Care® by PEOPLE magazine and Great Place to Work® 2025•America’s Best Large Employers by Forbes for 2025•Fortune’s Best Workplaces for WomenTM 2025 We are an Equal Opportunity Employer and do not discriminate against any employees or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Founded in 1997

Arlington, Texas, USA

17K employees (148 in marketing)

jobs.texashealth.org

90% recommend to a friend

100% CEO approval

Traffic Signals

Monthly Visitors

1.5M

Monthly Google Ads Budget

$272.3K

Traffic Source Mix

40.5%

Direct

52.6%

Referral

5.5%

Social

0.5%

Paid

0.8%

Headcount Trend

Current headcount: ~16.8K

Marketing Team

Marketing Team Size

99 (1% of company)

Median Career Experience

19 years

Median Tenure

12.7 years

People

Funding

Total Funding

$260K

Last Raise

$260K

Grant, 1 years ago

Funding History

Oct 2024
Grant
Aug 2022
Grant • $260K

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