4 weeks ago
Associate Director of Enrollment Marketing
University of Arkansas
Fayetteville, AR (On-site)Full time
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Associate Director of Enrollment Marketing
Fayetteville, AR (On-site)
Salary Not AvailableManager3+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own cross-functional enrollment marketing that aligns undergraduate and transfer recruitment, PR, and executive communications, while shaping the student journey with lifecycle campaigns, content strategy, and multi-channel activation.
- Own lifecycle and cross-department coordination across email, SMS, microsites, landing pages, and behavioral triggers.
- Partner with Admissions, Honors College, and academic units to ensure a cohesive, on-brand message across channels.
- Drive measurement and optimization with A/B tests, engagement analytics, and conversion tracking to inform planning and future campaigns.
Job Description
Responsibilities
- Lead the design and implementation of targeted marketing strategies that support undergraduate and transfer recruitment goals.
- Support public relations strategies and executive communications in collaboration with the Vice Provost of Enrollment and the Associate Dean of Enrollment to promote the status of the university.
- Lead the coordination and execution of the full lifecycle marketing experience in collaboration with a marketing technology team, ensuring strategic alignment and sequencing across email campaigns, SMS, microsites, landing pages, and behavioral triggers.
- Provide strategic direction for digital content and visual storytelling initiatives that support the student journey, in collaboration with internal staff and external vendors.
- Conduct ongoing performance analysis of marketing campaigns using engagement metrics, audience behavior insights, A/B testing, and conversion tracking to inform strategy, optimize outcomes, and guide future campaign planning.
- Partner with Admissions, Enrollment Services, the Honors College, academic departments, and University Relations to coordinate marketing initiatives, align campaign strategy and timelines, and ensure a cohesive message across all platforms.
- Supervise staff responsible for content production, social media, and marketing project coordination.
- Evaluate and apply emerging trends in enrollment marketing, including digital platforms, prospective student behavior, and marketing technology, to improve campaign effectiveness and inform departmental strategy.
- Ensure compliance with accessibility standards, privacy regulations (e.g., CAN-SPAM, FERPA), and university brand guidelines.
Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, Journalism, Higher Education Administration, or a related field from an accredited institution of higher education
- At least three years of progressive experience in marketing, communications, enrollment marketing, public relations, or a related field
- Experience managing integrated campaigns, drafting communications for associated channels, and managing editorial oversight
- Experience using CRM and/or marketing automation platforms to develop audience-segmented communications and recruitment campaigns
- Experience analyzing campaign performance data, applying audience insights, and using testing methodologies (e.g., A/B testing) to improve outcomes
- Experience coordinating projects across multiple stakeholders and supervising professional staff, student employees, or project teams
Preferred
- Master's degree in Marketing, Strategic Communications, Higher Education, Business Administration, or a related field from an accredited institution of higher education
- At least four years of experience in higher education marketing, enrollment management, student recruitment, or strategic communications
- Experience supporting executive communications, institutional public relations initiatives, or reputation-management efforts within a complex organization
- Experience with enrollment marketing best practices, student search and recruitment strategies, CRM ecosystems (e.g., Slate, Salesforce Marketing Cloud, HubSpot), and marketing analytics tools
- Demonstrated success leading cross-functional teams and developing multi-channel recruitment campaigns that improved inquiry, application, enrollment, or conversion outcomes
Benefits
- The benefits package includes university contributions to health, dental, life and disability insurance, tuition waivers for employees and their families, 12 official holidays, immediate leave accrual, and a choice of retirement programs with university contributions ranging from 5 to 10% of employee salary.
University of Arkansas
The University of Arkansas is Arkansas' only R1 research institution and is the flagship land-grant campus of the U of A System. We provide an internationally competitive education for undergraduate and graduate students in more than 200 academic programs and contribute more than $2.2 billion in economic impact to the state of Arkansas. The Carnegie Foundation classifies the U of A among the top 3 percent of colleges and universities in America with the highest level of research activity. U.S. News & World Report ranks the University of Arkansas among its top American public research universities. Founded in 1871, the University of Arkansas comprises 10 colleges and schools and maintains a low student-to-faculty ratio that promotes personal attention and close mentoring to provide all students with life-changing opportunities. The U of A is dedicated to Arkansas and works to build a better world.
Traffic Signals
Monthly Visitors
199.1M
Traffic Source Mix
Search
21.6%
Direct
52.8%
Referral
4.7%
Social
20.8%
Paid
0.1%
Headcount Trend
Current headcount: ~10.4K
Marketing Team
Marketing Team Size
479 (5% of company)
Median Career Experience
7 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Marketing Leadership
Nola Richardson
ASCA VP of Marketing
At the company for 1 year
Annalise Robins
University Programs Vice President of Marketing
At the company for 3 years 10 months
Paula Lawrence
Creative Director of Marketing and Communications for the Division of Student Affairs
At the company for 22 years 2 months
Tami Strickland, Ph.D.
Associate Marketing Director, Fryar Price Risk Management Center of Excellence
At the company for 1 year 2 months
Funding
Total Funding
$64.9M
Last Raise
$3.5M
Grant, 1 months ago
Funding History
- Feb 2026Grant • $3.5M
- Nov 2025Grant • $13.2M
- May 2025Grant • $10M