3 months ago
Senior Strategist
The Program
Portland, OR (Hybrid)Full time$80K/yr – $100K/yr
Marketing jobs
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Senior Strategist
Portland, OR (Hybrid)
$80K/yr – $100K/yrSenior Level8+ years expFull time
Posted 3 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive lifecycle marketing and end-to-end campaign strategy across cross-functional teams, turning insights into optimized acquisition, activation, retention, and reactivation efforts.
- Own end-to-end campaign planning, building, testing, launching, and analyzing.
- Must-have: 8+ years in cross-functional brand, consumer, creative, and tech teams.
- Standout: Proven lifecycle strategy impact on customer lifetime value and retention.
Job Description
Responsibilities
- Conduct market research and analyze consumer trends, turning insights into actionable strategies and comprehensive reports that drive campaign decisions.
- Stay ahead of industry trends, emerging technologies, and competitor moves, consistently bringing fresh ideas to every campaign.
- Develop, pitch, and implement lifecycle marketing strategies to optimize customer acquisition, activation, retention, and reactivation.
- Collaborate with marketing, design, and content teams to translate insights into compelling narratives—spanning messaging, visual storytelling, and IRL or digital activations.
- Ideate, develop, and launch innovative campaigns across digital, social, and traditional media channels.
- Develop loyalty strategies that drive engagement and retention.
- Integrate loyalty programs into lifecycle marketing efforts.
- Create membership experiences that build community and brand affinity.
- Lead and optimize ad performance initiatives, analyzing results and continuously refining campaigns for maximum impact.
- Own the end-to-end campaign process, including planning, building, testing, launching, and analyzing.
Requirements
- 8+ years experience working in highly cross-functional teams including brand, consumer, creative and technology.
- A desire to do hard work and celebrate the success that comes with it.
- Deep consumer lifecycle communications knowledge, understanding the consumer journey from awareness to conversion and beyond, through onboarding, retention and churn winback to drive long-term lifetime value from consumers.
- Extreme attention to detail.
- Ability to translate data and insights into actionable strategic plans and creative solutions.
- Proven track record of presenting your work to internal teams, senior leadership, and client partners.
- Proven experience in a brand strategy, marketing, advertising, or branding role.
- Strong understanding of digital and social media platforms, including paid and organic content strategies.
- Self starter with strong interpersonal and communication skills.
Benefits
- We provide a competitive benefits package that includes paid holidays, vacation/personal time, 401k matching, 401k loans, health, dental, vision, long-term disability, life insurance, paid paternity and maternity leave, and more.
The Program
We are the insights to action agency.Equal parts strategic consultancy, creative shop, and production house, at our core we're problem seekers and thought partners. Our unique model challenges global, iconic brands to navigate moments of transformation and engage their ever-evolving consumer.Get with The Program®
Traffic Signals
Monthly Visitors
2.3K
Traffic Source Mix
Search
30.5%
Direct
44.6%
Referral
5.7%
Social
17.7%
Paid
1.4%
Headcount Trend
Current headcount: ~78
Marketing Team
Marketing Team Size
12 (15% of company)