11 days ago
Associate Director, Performance Media
CourtAvenue
San Diego, CA (Hybrid)Full time$110K/yr – $130K/yr
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Associate Director, Performance Media
San Diego, CA (Hybrid)
$110K/yr – $130K/yrSenior Level7+ years expFull time
Posted 11 days ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own and scale Performance Media Centers of Excellence across Paid Search, Paid Social, Programmatic, and Retail Media, while driving cross-channel planning, platform expertise, and team development.
- Lead data-driven testing, attribution, and measurement frameworks
- Build and scale onboarding and training for the team
- Partner with clients to translate insights into actionable optimizations
Job Description
Responsibilities
- Performance Media Leadership: Lead the Performance Media Centers of Excellence across Paid Search, Paid Social, Programmatic, Retail Media, and emerging activation channels.
- Set the playbook: best practices, governance, quality standards, documentation, and operating procedures across every performance discipline.
- Keep us ahead of the curve by evaluating new platforms, automation opportunities, AI solutions, and industry shifts.
- Drive cross-channel planning strategies that maximize efficiency and business impact.
- Channel Expertise & Activation: Be the go-to platform expert across Google Ads, Search Ads 360 (SA360), Microsoft Ads (Bing), DV360, Amazon DSP, Amazon Ads, Meta, TikTok, LinkedIn, YouTube, and Reddit.
- Stay hands-on in core platforms, jumping in for campaign launches, optimizations, troubleshooting, audits, and escalations.
- Lead advanced audience strategies, bidding methodologies, attribution approaches, automation initiatives, and measurement frameworks.
- Champion activation quality across every performance channel.
- Team Leadership & COE Development: Lead a team of about 4 Performance Specialists and Channel Leads.
- Coach, mentor, and develop channel experts, helping them grow technically and in their careers.
Requirements
- 7-9 years in performance marketing, with working knowledge across Paid Search, Paid Social, and Programmatic.
- Experience mentoring, coaching, or informally leading channel specialists. Formal people-management experience is a plus, not a must. If you're a strong senior specialist ready for your first opportunity to lead a team, we want to hear from you.
- Hands-on experience with at least four of: Google Ads, Meta, DV360, Amazon DSP or Amazon Ads, TikTok, LinkedIn, YouTube, Microsoft Ads, enough to execute, troubleshoot, and optimize directly when it counts.
- Strong working knowledge of audience strategy, attribution, measurement, and conversion tracking across multi-channel campaigns.
- Experience managing media investments of approximately $100M+ across accounts or business units.
- The ability to turn performance data into clear, actionable recommendations for day-to-day client and internal conversations.
- Strong communication and leadership skills, and comfort operating in a fast-paced, collaborative environment.
Preferred
- Depth across all three channel types (Search, Social, Programmatic).
- Familiarity with Search Ads 360 and/or DV360 as distinct managed platforms.
- Retail media experience, including Amazon Ads or other retail media networks.
- Experience building operational processes, channel governance frameworks, or Centers of Excellence from the ground up.
- Platform certifications across Google Marketing Platform, Meta, Amazon Ads, TikTok, or LinkedIn.
- Experience across both regulated (Rx) and non-regulated (OTC) categories: a plus, not required; we'll help you learn the ropes.
CourtAvenue
Founded in 2020 and built by entrepreneurs, agency veterans, and business experts, we are helping the largest and most ambitious brands accelerate their digital transformations.
Traffic Signals
Monthly Visitors
2.9K
Traffic Source Mix
Search
28.8%
Direct
46.6%
Referral
5.8%
Social
17.2%
Paid
1.5%
Headcount Trend
Current headcount: ~107
Marketing Team
Marketing Team Size
14 (13% of company)
Median Career Experience
11 years
Median Tenure
1.6 years
Marketing Roles Posted (Last 30 Days)
2
