5 weeks ago
Event & PR Manager
FreshDirect
New York City, NY (On-site)Full time$90K/yr – $120K/yr
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Event & PR Manager
New York City, NY (On-site)
$90K/yr – $120K/yrMid Level5+ years expFull time
Posted 5 weeks ago
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Job Summary
Own end-to-end event and experiential programs in NYC, turning live moments into content, brand narratives, and measurable PR impact.
- Event strategy and execution ownership across NYC metro, aligned with brand and marketing goals.
- Media, influencer, and content creator relationship management to unlock coverage and partnerships.
- Story-led content planning and post-event assets to feed social channels and broader campaigns.
Job Description
Responsibilities
- Partner with senior leaders and stakeholders to define event and experiential objectives aligned with broader brand, PR, and marketing goals
- Lead planning and execution of events, activations, and brand moments that reinforce FreshDirect’s presence in New York’s food and cultural landscape
- Develop creative event concepts and attendee experiences, including collaborations with chefs, restaurants, influencers, media, and cultural partners
- Ensure all events are delivered on time, on budget, and at a high standard of execution
- Assist in building and maintaining relationships with media, influencers, and content creators in partnership with senior marketing leadership
- Manage media lists, outreach tracking, and coverage reporting
- Monitor brand mentions and assist with reputation management and issue escalation as needed
- Support storytelling efforts that translate events and campaigns into broader brand narratives
- Collaborate with marketing and social teams to support content planning tied to events, campaigns, and brand moments
- Coordinate asset collection (photo, video, recap materials) from events for use across digital and social channels
Requirements
- 5+ years of experience in event management, experiential marketing, or related field.
- Bachelor's degree in Event Management, Marketing, Communications, or related discipline.
- Proven experience managing multiple projects across events, marketing, or communications simultaneously
- Experience working with agencies, vendors, and cross-functional internal teams
- Extremely organized and detail-oriented, and capable of managing multiple workstreams at once
- Highly flexible and adaptable- comfortable pivoting quickly in a fast-paced, evolving environment with competing priorities.
- Adept project manager with the ability to own timelines, flag risks, and drive projects to completion.
- Excellent written and verbal communication skills, including the ability to produce polished briefing documents and present to senior stakeholders.
- Strong interpersonal skills with the ability to collaborate cross-functionally across teams at all levels.
- High level of professionalism, initiative, and a solution-oriented mindset.
Preferred
- Nimble learner who embraces change and continuously seeks to improve processes and outcomes.
- Comfortable with AI tools and emerging event tech; enthusiasm for leveraging technology to work smarter.
- A true passion for food and a genuine belief in FreshDirect's mission to deliver the best to our customers.
Benefits
- Competitive compensation and comprehensive benefits
- PTO, Safe & Sick Time, and Paid Holidays
- Medical, Vision, Dental, and Voluntary Disability coverage
- 401(k) with employer match and Life Insurance
- State-of-the-art Bronx campus with on-site basketball court, cafeteria, and employee market
- Onsite FREE parking
- FREE employee shuttle bus service from nearby Subway station
- Training, leadership development, and tuition discount at local colleges
- 20% employee discount on FreshDirect online orders and Brooklyn wine store
- Minimum 50% employee discount at our onsite employee market
FreshDirect
FreshDirect is building a better food system by connecting people closer to the highest quality, freshest food possible through a best-in-class delivery experience. We do this by having higher standards, sourcing locally and sustainably, and caring more for the people and communities we serve.Why choose FreshDirect?We're a company that thrives on teamwork. Our evolution is driven by our passionate employees and investment in perfecting the technology that lets us deliver the highest-quality food. Our state-of-the-art facility creates an environment for innovation. We support our employees with on-the-job training for plant employees and drivers, team-building activities, workplace recognition opportunities, and by encouraging direct relationships with our suppliers in the field. Great people deserve great perks. We offer comprehensive benefits, plus many workplace extras, including: -A flexible and generous paid time off plan -401K match-Tuition Discount Program -20% off at Freshdirect.com-Onsite employee market (discounted prices)-Onsite gym, fitness and meditation classes-Onsite full service cafeteria-24-hour access to the FreshDirect shuttle between our Bronx headquarters and the subway
Traffic Signals
Monthly Visitors
699.7K
Traffic Source Mix
Search
29%
Direct
67.1%
Referral
3%
Social
0.5%
Paid
0.3%
Headcount Trend
Current headcount: ~1.7K
Marketing Team
Marketing Team Size
53 (3% of company)
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$280M
Last Raise
$189M
Private Equity, 9 years ago
Funding History
- Sep 2016Private Equity • $189M
- Apr 2014Series Unknown • $10M
- Mar 2011Series Unknown • $50M