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4 marketing jobs

FreshDirect logo
3 weeks ago

Vice President, Growth

FreshDirect

Bronx, NY (Unknown)$225K/yr – $230K/yr
FreshDirect logo
3 months ago

Event & PR Manager

FreshDirect

New York City, NY (On-site)Full time$90K/yr – $120K/yr
FreshDirect logo
6 months ago

Growth & Marketing Analytics Intern

FreshDirect

New York, USA (On-site)Internship$23/hr – $25/hr
FreshDirect logo
6 months ago

Growth & Marketing Analytics Intern

FreshDirect

Bronx, NY (Unknown)Internship$23/hr – $25/hr

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4 jobs
FreshDirect logo

Vice President, Growth

FreshDirect

Bronx, NY (Unknown)

$225K/yr - $230K/yrIn-houseDirector/executive10+ years exp.
3 weeks ago
FreshDirect logo

Event & PR Manager

FreshDirect

New York City, NY (On-site)

$90K/yr - $120K/yrIn-houseFull-timeMid level5+ years exp.
3 months ago
FreshDirect logo

Growth & Marketing Analytics Intern

FreshDirect

New York, USA (On-site)

$23/hr - $25/hrIn-houseInternshipIntern/new grad
6 months ago
FreshDirect logo

Growth & Marketing Analytics Intern

FreshDirect

Bronx, NY (Unknown)

$23/hr - $25/hrIn-houseInternshipIntern/new grad
6 months ago
FreshDirect logo
FreshDirect

Vice President, Growth

Bronx, NY (Unknown)

$225K/yr – $230K/yrDirector/Executive10+ years exp

Posted 3 weeks ago

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Job Summary

Own and optimize growth strategy across acquisition, activation, retention, and lifecycle, leveraging data-driven campaigns and cross-functional collaboration to increase lifetime value.

  • Lead ROI-focused growth initiatives
  • Partner with Analytics, Product, and Creative teams

Job Description

Responsibilities

  • Lead all growth initiatives focused on driving topline revenue across new and existing customers, with a strong emphasis on ROI and customer lifetime value.
  • Oversee Retention & Lifecycle Marketing creating segmented and personalized campaigns that deepen engagement and extend customer LTV.
  • Oversee Performance/Digital Marketing across paid digital channels (search, social, programmatic, affiliate, etc.), ensuring optimal spend efficiency and CAC.
  • Develop and implement a strategic and data-informed promotional strategy - using discounts and offers as levers to influence desired customer behaviors, drive acquisition, reactivation, and retention in a profitable way.
  • Collaborate closely with the Analytics team to identify actionable insights across cohorts, campaigns, and touchpoints. Use data to drive continuous testing, learning, and optimization and further increase LTV across audiences.
  • Partner with the Product team to enhance site and app experiences that support conversion and engagement goals.
  • Work hand-in-hand with the Creative and Integrated Marketing teams to ensure campaigns are cohesive, high-impact, and aligned with brand strategy.
  • Identify creative, non-traditional, and cost-effective growth strategies—going beyond paid media and promos.
  • Balance startup scrappiness with scaled execution - move quickly, test frequently, and build systems for repeatable success.
  • Be an empathetic and inspiring people leader, capable of developing and mentoring a high-performing growth team as well as across functions.

Requirements

  • 10–15+ years of experience in e-commerce/DTC growth, with deep expertise in performance marketing, lifecycle marketing, and promotions.
  • Proven experience developing and optimizing promo strategies that balance growth and profitability.
  • Strong analytical mindset and fluent in data - comfortable using data to make decisions, build forecasts, and identify growth opportunities.
  • Background in a fast-paced startup environment, ideally complemented by experience operating at scale.
  • Excellent cross-functional collaborator with a proven ability to influence senior stakeholders and drive alignment.
  • Highly strategic but equally comfortable getting into the weeds and executing.
  • Experience in a relevant category (e.g., food, grocery, delivery, CPG, or consumer e-commerce) is highly preferred.
  • Deep knowledge of LTV, CAC, churn reduction strategies, and CRM best practices.
  • A natural problem solver who thrives in ambiguity and enjoys building.
  • Exceptional leadership and team development skills - empathetic, inspiring, and action-oriented.
FreshDirect logo

FreshDirect

FreshDirect is building a better food system by connecting people closer to the highest quality, freshest food possible through a best-in-class delivery experience. We do this by having higher standards, sourcing locally and sustainably, and caring more for the people and communities we serve.Why choose FreshDirect?We're a company that thrives on teamwork. Our evolution is driven by our passionate employees and investment in perfecting the technology that lets us deliver the highest-quality food. Our state-of-the-art facility creates an environment for innovation. We support our employees with on-the-job training for plant employees and drivers, team-building activities, workplace recognition opportunities, and by encouraging direct relationships with our suppliers in the field. Great people deserve great perks. We offer comprehensive benefits, plus many workplace extras, including: -A flexible and generous paid time off plan -401K match-Tuition Discount Program -20% off at Freshdirect.com-Onsite employee market (discounted prices)-Onsite gym, fitness and meditation classes-Onsite full service cafeteria-24-hour access to the FreshDirect shuttle between our Bronx headquarters and the subway

Founded in 1998
Bronx, New York, USA
1.7K employees (157 in marketing)
www.freshdirect.com

Salaries

Posted range

$225K/yr – $230K/yr

Taken straight from the job posting.

See all FreshDirect salaries

Marketing Team

Marketing Team Size
53 (3% of company)
Median Tenure
6.2 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$280M
Last Raise
$189M
Private Equity, 9 years ago

Funding History

  • Sep 2016
    Private Equity • $189M
  • Apr 2014
    Series Unknown • $10M
  • Mar 2011
    Series Unknown • $50M

Traffic Signals

Monthly Visitors
699.7K
Traffic Source Mix
Search
29%
Direct
67.1%
Referral
3%
Social
0.5%
Paid
0.3%

Headcount Trend

Current headcount: ~1.7K

Recent News

FreshDirect & City Harvest Host 8th Annual Turkey Giveaway In The Bronx | The Bronx Daily
Nov 12, 2025 • bronx.com
Baldor Specialty Foods Hires FreshDirect Veteran as Legal Chief
Oct 21, 2025 • Law.com
Global Fresh Food E-Commerce Market Forecast Report 2025-2031, Profiles of Amazon.com, Blinkit, BigBasket, Maplebear, Walmart, FreshDirect, and Coles Online
Sep 18, 2025 • Research and Markets
FreshDirect Gains New Chief People Officer
Sep 16, 2025 • Progressive Grocer
TrueMeter: $4 Million Seed Funding Raised For Expanding AI Energy Savings Platform
Sep 14, 2025 • Pulse 2.0
The Crunchbase Tech Layoffs Tracker
Sep 3, 2025 • Crunchbase News
FreshDirect, Utopia Bagels mark summer’s end with pop-up event
Aug 21, 2025 • Long Island Business News
Fresh Direct reports spike in British food demand | Farm News
Aug 1, 2025 • Farmers Guardian
New York Yankees to Hold 77th Old-Timers' Day Presented by FreshDirect on Sat., Aug. 9, at Yankee Stadium / Traditional Alumni Baseball Game to Return as 25th Anniversary of 2000 World Series Championship Team Will Also Be Celebrated
Jul 21, 2025 • MLB.com
Dark Store Market 2025-20232 Emerging Trends in Industry Dynamics, Size Insights, Share, and Future Growth
Jul 21, 2025 • EIN Presswire
Taste of the Season: FreshDirect House Hosts Chef’s Dinner in East Hampton
Jun 27, 2025 • Hamptons.com
FreshDirect Opened a Brick-and-Mortar Grocery Store — and It Doubles as a Community Hub
Jun 3, 2025 • Food & Wine
FreshDirect Opens First-Ever Brick and Mortar Shop in Southampton
Jun 3, 2025 • 27East
Would FreshDirect Benefit From Physical Stores?
Jun 2, 2025 • RetailWire
FreshDirect First-Ever Retail Store Is A Mini Farmer's Market But Better
May 31, 2025 • Delish
FreshDirect Launches First Retail Storefront in Southampton
May 28, 2025 • Dan’s Papers
FreshDirect ventures into physical retail
May 27, 2025 • Grocery Dive
Milestone: FreshDirect announced the opening of its first physical retail location
May 26, 2025 • FreshPlaza
FreshDirect Opens First Physical Store
May 26, 2025 • supermarketnews.co.nz
FreshDirect Makes Physical Retail Debut a Hamptons Pop-Up
May 23, 2025 • Retail TouchPoints
FreshDirect Opens First Store
May 23, 2025 • Store Brands
FreshDirect opens its first-ever retail location in New York today
May 23, 2025 • Time Out
Online Grocer FreshDirect to Open First Physical Pop-Up Store
May 23, 2025 • PYMNTS.com
FRESHDIRECT BRINGS ITS FRESHNESS TO LIFE WITH FIRST STOREFRONT
May 22, 2025 • PR Newswire
Online grocer FreshDirect to make physical debut with pop-up store
May 22, 2025 • Chain Store Age
Online Grocer FreshDirect Readies 1st Physical Store
May 22, 2025 • Progressive Grocer
FreshDirect to Resume Service in Delaware, Pennsylvania
May 8, 2025 • 93.3 WMMR
FreshDirect returns to former East Coast markets
May 6, 2025 • Grocery Dive
FreshDirect Relaunches Service in Pennsylvania, Delaware Counties
May 5, 2025 • Progressive Grocer
Fresh Direct launches new products
Apr 24, 2025 • Fruitnet
Baldor Specialty Foods Taps FreshDirect Co-Founder as President
Apr 8, 2025 • Progressive Grocer
FreshDirect delivers 388% increase in conversions with programmatic advertising
Mar 18, 2025 • The Trade Desk
US Online Grocery Market Forecast Report and Company Analysis 2025-2033 Featuring Tesco, Walmart, Instacart, The Kroger Co, Costco, Target, FreshDirect, Peapod Online Grocer - ResearchAndMarkets.com
Mar 13, 2025 • Business Wire
US Online Grocery Market Forecast Report 2025: A $715.54 Billion Industry by 2033, Driven by Demand for Easy Convenience, Technical Advancements, and Digital Payments
Mar 10, 2025 • GlobeNewswire News Room
FreshDirect bags on-demand delivery first as grocery retailer added to Uber Eats platform in NYC
Mar 7, 2025 • Retail Technology Innovation Hub
Uber Eats partners with FreshDirect to offer on-demand grocery delivery
Mar 7, 2025 • The Packer
FreshDirect Taps Uber Eats to Expand Grocery Delivery Reach
Mar 7, 2025 • Retail TouchPoints
FreshDirect, Uber Eats Partner on Same-Day On-Demand Grocery Delivery
Mar 6, 2025 • Progressive Grocer
FreshDirect joins first third-party delivery app
Mar 6, 2025 • Chain Store Age
Uber Eats Partners with FreshDirect to Offer Same-Day and On-Demand Grocery Delivery
Mar 6, 2025 • Business Wire
Uber partners with FreshDirect for grocery delivery in NYC
Mar 6, 2025 • Investing.com
Uber Expands Grocery Delivery, Adds FreshDirect to Uber Eats for First-Time Third-Party Access
Mar 6, 2025 • Benzinga
Fresh Direct Dark Chocolate Covered Pretzels Recalled For Milk
Jan 31, 2025 • Food Poisoning Bulletin
Fresh Direct pretzel recall: Dark chocolate snacks could pose serious health risks to some individuals
Jan 31, 2025 • Fast Company
Fresh Direct Produce Group announces Mike & Mike’s sale
Jan 21, 2025 • Fruitnet
FreshDirect faces uncertain future after two CEO’s resign months apart: ‘Clock is ticking’
Jan 20, 2025 • The Independent
FreshDirect faces uncertain future after two CEO’s resign months apart: ‘Clock is ticking’
Jan 20, 2025 • AOL.com
Exclusive | FreshDirect on dire path amid financial losses, leadership vacuum: ‘Clock is ticking’
Jan 19, 2025 • New York Post
Exclusive | FreshDirect quietly slips in extra fee for customers in NYC congestion pricing zone
Jan 9, 2025 • New York Post
Potandon Produce Taps Former FreshDirect CEO to Lead Company
Dec 23, 2024 • Progressive Grocer
Role of technology in delivering farm-fresh goods
Dec 14, 2024 • BusinessLine
FreshDirect Reveals the Hottest Food Trends Shaping 2025
Dec 9, 2024 • PR Newswire
The lazy host’s guide to an impressive Thanksgiving feast —thanks, FreshDirect!
Nov 20, 2024 • New York Post
24 Food Startups and Tech Companies in NYC
Nov 12, 2024 • Built In
You Couldn’t Pay Me to Host Thanksgiving. But This Meal Bundle Changes Everything
Nov 7, 2024 • VICE
Ahold Delhaize still trying to move past FreshDirect sale, Stop & Shop closures
Nov 6, 2024 • Supermarket News
FreshDirect's Famous Pre-Prepared Thanksgiving Dinners Are Back—Here's How to Reserve Yours Before Turkey Day
Nov 5, 2024 • PureWow
Order Thanksgiving dinner online from FreshDirect for a stress-free holiday
Nov 5, 2024 • USA Today
Capitol Fire Sprinkler Completes Fresh Direct Sprinkler System
Oct 25, 2024 • EIN News
Fresh Direct records growth in sales of prepared products
Jul 8, 2024 • The Grocer
Fresh Direct launches new seasonal fruit & veg range with focus on British produce
Jun 11, 2024 • The Grocer
Fresh Direct launches new mushroom meat alternative to tackle waste
Apr 29, 2024 • The Grocer
FreshDirect may go under as parent Getir looks to cut costs: ‘Don’t see how it lasts longer than a year’
Apr 23, 2024 • NY Post
Getir Completes FreshDirect Deal As DoorDash Joins Nasdaq 100
Dec 19, 2023 • Forbes
Getir Completes the Acquisition of Leading US Online Grocer FreshDirect
Dec 15, 2023 • Business Wire
FreshDirect Announces 2024 Trend Insights; Charlotte Myer Comments
Nov 29, 2023 • Deli Market News
FreshDirect Unveils Its Top 5 Food Trends for 2024
Nov 20, 2023 • Business Wire
Dispensary co-owned by FreshDirect founder to open in NJ (slideshow)
Nov 12, 2023 • NJBiz
Getir, the world's first ultrafast grocery delivery company, acquires FreshDirect
Nov 8, 2023 • Morningstar
Getir Acquires Online Grocer FreshDirect to Grow in the US
Nov 8, 2023 • PYMNTS.com

Links

www.freshdirect.comLinkedInX (Twitter)Crunchbase

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