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Marketing jobs

24 marketing jobs

2 months ago

Senior Manager, HCP Professional Education, Reblozyl Marketing

Bristol Myers Squibb EU Policy

Princeton, NJ (Hybrid)Full time$137K/yr – $166K/yr

2 months ago

Head of Portfolio Marketing - Oncology Commercialization

Bristol Myers Squibb EU Policy

Madison, NJ (On-site)Full time$303K/yr – $367K/yr

2 months ago

Senior Product Manager, US Breyanzi HCP Treater Marketing

Bristol Myers Squibb EU Policy

Princeton, NJ (On-site)Full time$137K/yr – $166K/yr

2 months ago

Director, US Rheumatology, Brand Strategy and Operations

Bristol Myers Squibb EU Policy

Princeton, NJ (On-site)Full time$197K/yr – $239K/yr

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Bristol Myers Squibb EU Policy

Senior Manager, HCP Professional Education, Reblozyl Marketing

Princeton, NJ (Hybrid)

$137K/yr – $166K/yrSenior Level7+ years expFull time

Posted 2 months ago

Job Summary

Own HCP marketing strategy with cross-functional ownership across oncology focused campaigns, field and congress programs, and regulatory-compliant execution.

Translate brand strategy into actionable omnichannel and field initiatives to drive HCP engagement.
Partner with Sales, Medical, Market Access, and Analytics to optimize campaigns and measure impact.

Job Description

Responsibilities

Support development and execution of HCP marketing strategy aligned to brand priorities and growth objectives
Contribute to customer segmentation, targeting, and engagement planning
Translate brand strategy into actionable field and omnichannel marketing initiatives
Support development of HCP messaging and positioning grounded in customer insights
Lead execution of integrated omnichannel campaigns across personal and non-personal channels
Manage content development, media planning, and channel execution in partnership with agencies
Support channel orchestration across digital, field, and congress touchpoints
Track and analyze campaign performance using defined KPIs
Generate insights to inform optimization and improve marketing effectiveness
Support KOL engagement, congress execution, and peer-to-peer programs

Requirements

Bachelor’s degree required; advanced degree preferred
Senior Manager: 5–7+ years of experience; Associate Director: 7–10+ years of experience
Pharmaceutical, biotech, or healthcare marketing experience required
HCP marketing or brand strategy experience preferred
Oncology, hematology, or specialty therapeutics experience preferred
Strong understanding of omnichannel marketing and customer engagement strategies
Strong analytical, communication, and project management skills

Benefits

Health Coverage: Medical, pharmacy, dental, and vision care.
Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor protection.
Paid Time Off
US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees))
Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.
- Eligibility Disclosure: The summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program.

Bristol Myers Squibb EU Policy

Advancing health policy across Europe

www.eupolicy.bms.com

Salaries

Posted range

$137K/yr – $166K/yr

Taken straight from the job posting.

See all Bristol Myers Squibb EU Policy salaries

Marketing Team

Marketing Roles Posted (Last 30 Days)

Traffic Signals

Monthly Visitors

919.4K

Monthly Google Ads Budget

$2.4K

Traffic Source Mix

37.8%

Direct

49.3%

Referral

8.2%

Social

3.4%

Paid

1.3%

Recent News

Layoff Tracker: BMS, Catalent Further Whittle Workforces

Feb 23, 2026 • BioSpace

Links

www.eupolicy.bms.com

Responsibilities

Support development and execution of HCP marketing strategy aligned to brand priorities and growth objectives
Contribute to customer segmentation, targeting, and engagement planning
Translate brand strategy into actionable field and omnichannel marketing initiatives
Support development of HCP messaging and positioning grounded in customer insights
Lead execution of integrated omnichannel campaigns across personal and non-personal channels
Manage content development, media planning, and channel execution in partnership with agencies
Support channel orchestration across digital, field, and congress touchpoints
Track and analyze campaign performance using defined KPIs
Generate insights to inform optimization and improve marketing effectiveness
Support KOL engagement, congress execution, and peer-to-peer programs

Requirements

Bachelor’s degree required; advanced degree preferred
Senior Manager: 5–7+ years of experience; Associate Director: 7–10+ years of experience
Pharmaceutical, biotech, or healthcare marketing experience required
HCP marketing or brand strategy experience preferred
Oncology, hematology, or specialty therapeutics experience preferred
Strong understanding of omnichannel marketing and customer engagement strategies
Strong analytical, communication, and project management skills

Benefits

Health Coverage: Medical, pharmacy, dental, and vision care.
Wellbeing Support: Programs such as BMS Well-Being Account, BMS Living Life Better, and Employee Assistance Programs (EAP).
Financial Well-being and Protection: 401(k) plan, short- and long-term disability, life insurance, accident insurance, supplemental health insurance, business travel protection, personal liability protection, identity theft benefit, legal support, and survivor protection.
Paid Time Off
US Exempt Employees: flexible time off (unlimited, with manager approval, 11 paid national holidays (not applicable to employees in Phoenix, AZ, Puerto Rico or Rayzebio employees))
Phoenix, AZ, Puerto Rico and Rayzebio Exempt, Non-Exempt, Hourly Employees: 160 hours annual paid vacation for new hires with manager approval, 11 national holidays, and 3 optional holidays
Based on eligibility*, additional time off for employees may include unlimited paid sick time, up to 2 paid volunteer days per year, summer hours flexibility, leaves of absence for medical, personal, parental, caregiver, bereavement, and military needs and an annual Global Shutdown between Christmas and New Years Day.
All global employees full and part-time who are actively employed at and paid directly by BMS at the end of the calendar year are eligible to take advantage of the Global Shutdown.
- Eligibility Disclosure: The summer hours program is for United States (U.S.) office-based employees due to the unique nature of their work. Summer hours are generally not available for field sales and manufacturing operations and may also be limited for the capability centers. Employees in remote-by-design or lab-based roles may be eligible for summer hours, depending on the nature of their work, and should discuss eligibility with their manager. Employees covered under a collective bargaining agreement should consult that document to determine if they are eligible. Contractors, leased workers and other service providers are not eligible to participate in the program.