Responsibilities
Develop and execute a comprehensive sports communications strategy that builds StubHub's authority as the definitive platform for live sports experiences, driving earned media across tentpole moments including league kickoffs, women's sports growth, and global tournaments.
Own and grow sports media relations, building and managing relationships with sports, business, and culture reporters across print, digital, and broadcast outlets; serve as a trusted internal source on fan demand, loyalty trends, and cultural moments in sports.
Lead consumer-facing sports storytelling, crafting insight-led narratives that speak to the emotional stakes of live sports attendance and StubHub's role in making those moments possible.
Surface and develop compelling human stories — fan profiles, community narratives, and cultural moments — that bring the fan experience to life and earn meaningful media coverage.
Anchor high-visibility calendar moments with proactive, data-backed communications campaigns that position StubHub as an authority on sports fandom and ticket demand.
Partner closely with Corporate, Policy, and Government Relations Communications teams to ensure alignment and message consistency on sensitive or high-stakes sports moments, including legislative or regulatory matters involving ticketing.
Monitor the sports media and cultural landscape to identify emerging trends, opportunities for proactive storytelling, and moments requiring rapid response.
Contribute to broader consumer communications team initiatives, sharing sports-specific insights that inform company-wide messaging and positioning.
