Responsibilities

Market & Customer Understanding: In conjunction with the product and experience teams, review and understand the target audience, market trends, and competitive landscape.
Product Positioning & Messaging: Own, strategize and develop clear and compelling product positioning, value propositions, and messaging that differentiate the product in the market and resonates with differing learner personas. Ensure development of compelling and accurate messaging that communicates the product's value to customers.
Go-to-Market (GTM) Marketing Strategy: Lead and execute the go-to-market marketing strategy for new product launches and course releases. Create marketing launch plans that coordinate efforts across product, marketing, experience, and B2B teams. Plan, align and execute the overall marketing strategy to bring new courses to market, including identifying positioning, target segments, and channels.
Integrated Campaign & Content Strategy: Own messaging strategy and collaborate on execution when developing marketing materials, advertising campaigns, and email journeys. Clearly articulate the product's value, including various forms of product-related content, such as website content, blog posts, videos, promotional materials, ad creative, and emails. Build strategic plans, with clear timelines and launch dates, draft compelling copy, and closely monitor, share and apply performance indicators to drive overall campaign implementation.
Web Content Management: Lead development and authoring of high-converting web experiences in partnership with operations, experience, vendors, and email teams. Work with the website SEO team to align best content to the offering to drive SEO engagements, including tracking and reporting SEO metrics and optimizations.
Performance Monitoring and Analysis: Be the go-to reporting person for the product by monitoring, analyzing, and reporting on overall success and need optimizations, including course launches, product marketing campaigns, overall product health, SEO, and emails using various platforms like GA4 and Google Search Console. Analyze key performance metrics (e.g., sales, customer acquisition, retention) and customer feedback to measure success and identify areas for improvement. Maintain a data driven test-and-learn approach, continuously exploring new strategies and tactics for campaign effectiveness.
Sales Enablement: Collaborate with the sales and product teams to build sales collateral and presentations to equip the teams and systems (for self-serve) to effectively sell the product.
Industry Monitoring and Customer Voice: Stay updated on industry news, trends, and developments related to the product category and marketing practices. Act as the internal voice of the customer, gathering feedback and market insights, where available, to inform the marketing and go-to-market strategies.
Project Management: Manage multiple concurrent initiatives, ensuring timely delivery while identifying opportunities for improved efficiency. Seamlessly balance short-term projects with long-term strategic thinking and projects.
Compliance & Brand Consistency: Ensure all external communications and materials adhere to brand guidelines and legal/compliance requirements by collaborating with relevant teams.
Other Duties: Perform additional responsibilities as assigned.

Requirements

Bachelor’s degree in marketing, business, or a related field
+5 years of experience in product marketing, preferably within a fast-paced, product- or platform-driven technology or startup environment
2+ years of demonstrated experience in marketing planning, creation, and execution of digital marketing and advertising campaigns
Have a self-starter mentality to identify opportunities and drive projects to completion without constant oversight
Possess the ability to work with limited resources, find creative solutions, and quickly adapt to changing priorities
Exceptional organizational and project management skills and ability to manage multiple projects and priorities effectively in a dynamic environment
Excellent written and verbal communication skills with a proven ability to tell a compelling story and clearly articulate objectives and strategies to both internal and external stakeholders
Demonstrated ability to influence and lead cross-functional teams without direct authority
Have a deep-seated curiosity to understand customers, ask the right questions, and synthesize insights to drive strategy
Be a proactive, action-oriented individual who is comfortable experimenting and leveraging data to guide decisions
Proficiency in MS Office (Excel, PowerPoint, Word) and familiarity with website authoring using a Content Management Systems, Salesforce Commerce Cloud experience a plus
Experience navigating cross-functional work in a project management system like Asana (or equivalent tool)
Travel: Ability to travel overnight up to 10%

Benefits

401(k) and Roth Plan w/match
Paid Tuition Program
Remote and Flex Work Options
Medical, Dental and Vision Coverage
Paid Time Off
Paid Parental Leave
Fertility Coverage
Family and Domestic Partner Coverage
Adoption Assistance
Wellness Programs
Volunteer Time Off
Technology Stipend
Career Development Programs
Mental Health Care Programs
Tax Savings Account (FSA and HSA)
Short-Term/Long-Term Disability Coverage
Life, Accident, AD&D, Critical Illness Insurance
Auto/Homeowners, Pet and Legal Insurance
Exclusive Discount Programs
Family Care Services

Manager, Product Marketing

DeVry University

Manager, Product Marketing

DeVry University