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Marketing jobs

6 marketing jobs

5 hrs ago

Meta Media Buyer (US, Remote)

Paleovalley

USA (Remote)Full time$73K/yr – $105K/yr

8 days ago

Google Media Buyer (US, Remote)

Paleovalley

USA (Remote)Full time$73K/yr – $105K/yr

2 months ago

Creative Strategist, Wild Pastures (US, Remote)

Paleovalley

USA (Remote)Full time$61K/yr – $86K/yr

2 months ago

Creative Strategist (US, Remote)

Paleovalley

USA (Remote)Full time$61K/yr – $86K/yr

4 months ago

Creative Director, Brand Design (US, Remote)

Paleovalley

USA (Remote)Full time$145K/yr – $165K/yr

5 months ago

Lifecycle Marketing Manager (Remote, US)

Paleovalley

Erie, CO (Remote)Full time$100K/yr – $120K/yr

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Paleovalley

Meta Media Buyer (US, Remote)

USA (Remote)

$73K/yr – $105K/yrSenior Level3+ years expFull time

Posted 5 hrs ago

Job Summary

Own Meta as a growth channel for Wild Pastures and drive profitable subscription growth through structured testing, creative direction, and rigorous performance analysis.

Own strategy and optimization for Meta ads, including ROAS, MER, LTV
Guide creative development and testing to improve performance
Monitor performance and translate insights into actionable improvements

Job Description

Responsibilities

Own Meta as a growth channel for Wild Pastures, managing campaign strategy, account structure, budget allocation, optimization, and scaling across Facebook and Instagram
Drive profitable growth for a subscription business by managing performance against clear business objectives, including ROAS, MER, nCAC, CPA, customer lifetime value (LTV), and payback efficiency
Design and execute structured testing roadmaps across creative, offers, landing pages, campaign structures, and bidding strategies to continuously improve account performance
Own platform creative strategy, using performance insights to identify opportunities and develop new concepts
Brief and guide creative development, partnering with creative strategists and editors to bring strategy to life and improve performance
Transform performance insights into creative direction by identifying patterns, winning messaging, audience behaviors, and emerging opportunities
Monitor account performance daily, proactively identifying trends, investigating root causes, and communicating risks, opportunities, and recommendations before they become larger problems
Stay up to date with Meta platform changes, measurement updates, attribution best practices, and emerging direct-response advertising trends

Requirements

3+ years of hands-on experience managing Meta advertising for subscription-based e-commerce or direct-response brands
Demonstrated success acquiring customers profitably for subscription businesses, with a strong understanding of customer acquisition cost (CAC), customer lifetime value (LTV), retention, churn, and payback period
A proven track record of scaling profitable campaigns while managing meaningful advertising budgets
Experience owning a Meta account end-to-end, from strategy through execution and optimization
Exceptional analytical skills and genuine curiosity for solving performance problems
Strong understanding of performance marketing metrics and how they connect to overall business growth
Experience optimizing for subscription-specific business metrics rather than first-purchase revenue alone, with an understanding of customer quality, retention, and long-term profitability
Comfortable using analytics and attribution platforms beyond Ads Manager (GA4, Haus, Mixpanel, or similar tools are a plus)
Strong creative instincts and an understanding of what makes effective direct-response advertising
Ability to translate performance insights into actionable creative feedback that improves future campaigns

Preferred

Experience marketing premium food, health, wellness, supplement, or direct-to-consumer subscription brands.
Experience working within high-growth ecommerce companies.
Experience with AI-driven campaign optimization and emerging Google advertising technologies.
Familiarity with creative testing frameworks and direct-response marketing.
A passion for regenerative agriculture, nutrient-dense food, health, or wellness

Benefits

Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
Generous Paid time off to support balance and rest
Paid sick time for when you need it
Six (6) company-paid holidays each year & two (2) floating holidays
Paid parental leave after 6 months of service for eligible employees
100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
Referral bonuses up to $1,500 when you refer great people who join our team
401(k) or Roth Plans with up to a 4% company match after one year of service
$300 Paleovalley Monthly product stipend for full-time employees

Paleovalley

At Paleovalley, our mission is to help people reclaim vibrant health. We provide products that prioritize nutrient density in an industry that prioritizes everything else. We believe that every dietary choice and every added ingredient is a powerful opportunity to love and care for oneself.

Founded in 2013

Denver, Colorado, USA

70 employees (22 in marketing)

paleovalley.com