Full-funnel Creative: Build and test concepts that map to landing pages, checkout flows, and conversion paths.
briefs and briefs: Write strategic briefs for editors and creators with clear scripts, hooks, visuals, and platform specs.
Research-driven iteration: Own market research and fatigue testing to extract repeatable patterns and scale winning ideas.

Job Description

Responsibilities

Develop a high-volume pipeline of performance-driven creative concepts across hooks, messaging, angles, and formats to fuel continuous testing and growth
Think in full funnels, not just ads. Every concept maps to a landing page and checkout flow. Not "here's a great ad," but "here's the ad, here's where it lands, here's how it converts"
Write clear, strategic creative briefs that provide editors with compelling scripts, hook variations, visual guidance/references, and platform-specific requirements across Meta and YouTube. This is where most of the work lives
Submit landing page briefs to the tech team when a funnel doesn't exist for a concept
Write creator briefs that turn strategy into clear, conversational direction with talking points that feel natural to say on camera, not ad copy read off a script
Analyze creative and funnel performance to identify winning patterns, detect creative fatigue, and uncover opportunities for optimization and iteration
Iterate on winning ads with new hooks, formats, and messaging that extend their lifecycle and squeeze more out of what's already working
Run your own market research (Foreplay, Meta Ad Library, competitor funnels) and bring creative and funnel ideas forward without being prompted
Partner closely with the Wild Pastures media buyer to align creative, funnel, and scaling priorities
Partner with the Creative Manager and Creative Operations team to align strategy, production priorities, and execution.

Requirements

3-6 years of experience in creative strategy, performance marketing, or direct response marketing
Proven experience developing or influencing high-performing paid social ad creative
Experience thinking in full funnels, not just ad creative. You understand how landing pages and checkout flows affect conversion
Comfortable operating independently and driving your own research with limited day-to-day direction
Strong understanding of paid social advertising platforms, including Meta and YouTube
Experience applying creative testing frameworks to optimize campaign performance
Working knowledge of direct response marketing principles
Experience analyzing marketing performance data and translating insights into actionable creative and funnel direction
Strong written and verbal communication skills with the ability to write clear briefs and collaborate effectively across teams

Preferred

Experience writing scripts or ad copy
Familiarity with UGC-style creative and influencer formats
Background working with video editors or production teams
Experience with landing page / CRO testing or working with a web or dev team
Experience with Motion or a similar creative analytics platform
Familiarity using AI tools (Claude, Gemini, ChatGPT) to create ideation and brief production
Comfortable using AI in your workflow, day-to-day

Benefits

Medical, dental, and vision coverage with 100% employer-paid dental/vision and a small monthly medical premium for employees; dependents may be added at employee cost
Generous Paid time off to support balance and rest
Paid sick time for when you need it
Six (6) paid holidays each year
Paid parental leave for growing families
100% company-paid Short-Term Disability, Long-Term Disability, and Life Insurance
401(k) with up to a 4% company match after one year of service
Monthly product stipend or access to perfectly imperfect damaged product so you can enjoy the nutrient-dense foods you help bring to others

Paleovalley

At Paleovalley, our mission is to help people reclaim vibrant health. We provide products that prioritize nutrient density in an industry that prioritizes everything else. We believe that every dietary choice and every added ingredient is a powerful opportunity to love and care for oneself.

Founded in 2013

Denver, Colorado, USA

70 employees (22 in marketing)

paleovalley.com