8 days ago
Marketing Manager
Rosewood Hotel Group
Calistoga, CA (On-site)Full time$95K/yr – $105K/yr
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Marketing Manager
Calistoga, CA (On-site)
$95K/yr – $105K/yrMid Level4+ years expFull time
Posted 8 days ago
Job Summary
Own Rosewood Calistoga's marketing programs across digital campaigns, website/content optimization, social media, partnerships, and wellness/culinary experiences to drive bookings, guest engagement, and revenue.
Job Description
Responsibilities
- Develop and execute digital marketing campaigns across paid search, display, paid social, and meta-search channels to drive direct bookings and qualified website traffic.
- Manage and optimize Rosewood Calistoga's website content, landing pages, SEO strategy, user experience, and seasonal promotions.
- Co-lead the resort's social media strategy, creating compelling content and overseeing agency partners, content calendars, and influencer collaborations.
- Support email marketing campaigns and automated guest journeys that drive engagement, loyalty, and revenue growth.
- Monitor campaign performance and key marketing metrics to optimize marketing investments and maximize results.
- Assist in the development and implementation of annual marketing and communications plans aligned with commercial objectives and global brand initiatives.
- Support media relations efforts by hosting journalists, content creators, and supporting public relations activations.
- Drive marketing initiatives that showcase Rosewood Calistoga's culinary and wellness experiences to both resort guests and the local community.
- Develop strategic partnerships, local activations, special events, and brand collaborations that enhance awareness and market positioning.
- Coordinate photography and video productions while ensuring all creative assets align with Rosewood brand standards.
Requirements
- You have 4-6 years of progressive marketing experience within luxury hospitality, lifestyle, or luxury consumer brands.
- You possess a well-rounded marketing skillset spanning digital marketing, social media, website management, content marketing, and public relations.
- You are a strong storyteller with exceptional written and verbal communication skills and experience creating luxury brand content.
- You have a refined creative eye and a strong appreciation for photography, video, design, and brand presentation.
- You are highly organized and capable of managing multiple projects and priorities in a fast-paced environment.
- You leverage data and insights to evaluate performance, identify opportunities, and optimize marketing strategies.
- You thrive in collaborative environments and enjoy building relationships with colleagues, media partners, agencies, and community stakeholders.
- You have experience supporting Food & Beverage, culinary, wellness, or experiential marketing initiatives.
- You hold a bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- You embrace Rosewood's values and believe in creating meaningful connections through hospitality.
Rosewood Hotel Group
Rosewood Hotel Group is one of the world’s leading global lifestyle and hospitality management groups. It encompasses four brands: ultra-luxury Rosewood; upper-upscale New World Hotels & Resorts; Asaya, an integrated well-being concept; and Carlyle & Co., a modern and progressive private members club. Its combined hotel portfolio consists of 59 properties in 26 countries with more than 30 new properties currently under development. OUR PURPOSE AND CULTUREWe are driven to create a future where people and place enrich one another. We are wholly committed to rooting ourselves more deeply in every place we are in while setting new benchmarks for positive impact. As a pioneering collective with a common purpose, we curate extraordinary moments and honor the soul of every place along our journey. At Rosewood Hotel Group, we answer The Calling. Together, we Make the Place. OUR GUIDING PHILOSOPHYWe believe in and are guided by Relationship Hospitality. We are all about heartfelt interactions. A desire to build genuine, rewarding and lasting relationships with everyone we meet comes naturally to us. OUR COMMITMENTAt Rosewood Hotel Group, your voice is heard – and valued. We’re a community that encourages associates to be themselves, not fit into a fixed culture, and this philosophy shines through in our commitments to reflect and honor the history, culture and geography of our destinations. We’re not only committed to building and nurturing genuine, long-lasting relationships but to transforming them – and our Diversity, Equity and Inclusion (DEI) strategy helps put these principles into practice.
Salaries
Posted range
$95K/yr – $105K/yr
Taken straight from the job posting.
Marketing Team
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
1
Traffic Signals
Monthly Visitors
150.9K
Traffic Source Mix
Search
35.5%
Direct
39.8%
Referral
13.8%
Social
9.5%
Paid
1.2%
Headcount Trend
Current headcount: ~11.3K
Recent News
Links
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