Own the partnerships and marketing engine for MVV’s Viking Lakes portfolio, balancing executive-level relationship stewardship with sponsor activations and measurable brand impact.

Partnerships and executive relationships across MVV properties
Deliver sponsor activations and marketing deliverables aligned to KPIs
Track brand awareness, traffic, and lead generation to inform renewals and upsell

Job Description

Responsibilities

Partnerships: Responsible for overall day-to-day account management including contract activation and fulfillment, strategic direction, and budget for corporate partners across all MVV properties
Work with stakeholders in developing creative platforms and engagement activations, ensuring alignment with partner goals, objectives, and KPIs
Support the sales process through the development of pitch decks and lead internal processes to define sponsorable assets for Viking Lakes events and other initiatives
Collaborate with cross-functional internal teams to execute partner deliverables
Build and maintain strong, long-lasting partner relationships at an executive level
Develop trusted advisor relationships with key account stakeholders
Manage all assigned partnership deliverables, ensuring quality standards and meeting client expectations
Collaborate with sales team for retention, upsell opportunities, contract amendments, and extensions
Develop partner recaps and track key account metrics against partnership goals (e.g., brand awareness, traffic drivers, lead generation)
Communicate the progress of marketing initiatives to internal and external stakeholders

Marketing: Manage marketing related collaboration with stakeholders from related entities and campus partners (Minnesota Vikings, Omni Viking Lakes Hotel, city/regional partners, real estate tenants, etc.)
Analyze market trends and consumer insights to identify new opportunities for growth and innovation
In conjunction with the residential teams, coordinate and manage advertising and programming budgets for all Minnesota properties with the goal of driving visibility and traffic
Influencer management, Brand campaign management, Ensure external partners adhere to Viking Lakes style guide and brand standards, Coordination of social media accounts, including shared responsibility for posting, content calendar and creative development, Shared responsibility for implementation of paid advertising budgets, Other marketing related responsibilities as determined by the Marketing Director

Requirements: BA/BS degree in Marketing, Business Administration, or a relevant field
5+ years of experience in partnership marketing and business development, with a focus in either sponsorship activation, client services, or marketing
Demonstrated ability to communicate, present, and influence key stakeholders at all levels of an organization, including executive and C-level
Ability to demonstrate experience in two or more of the following areas: consumer marketing, sponsorships, event marketing/ticket sales, brand strategy, organic social media, paid social media, SEO, real estate marketing
Understanding of modern marketing concepts, strategies and best practices
Experience with CRM software (e.g., Salesforce) and PowerPoint preferred
Proven ability to deliver client-focused solutions to customer needs
Strong project management skills, and ability to juggle multiple projects while maintaining attention to detail
Excellent listening, negotiation, and presentation abilities
Strong verbal and written communication skills
To perform this role successfully, the individual must be able to perform each essential duty successfully. The requirements listed below are representative of the knowledge, skill and/or ability needed for this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Nice-to-have: Real estate (residential and/or commercial)
B2B sales and marketing
Brand partnerships/sponsorship activation
Event programming
Content production
Understanding of SEO, lead attribution, and ROI
Experience managing agencies and vendors
Communications/public relations
Experience implementing AI within marketing initiatives
Familiarity with residential platforms, including the ILS sites Apartments.com and Zillow

Benefits: MV Ventures provides benefits to all full-time employees that include, but are not limited to: Health, Dental, & Vision Insurance, employer paid Life Insurance, Health Savings Account, Flexible Spending Account, Paid Time Off, 401(k) & 401(k) match.

Marketing Team

Marketing Roles Posted (Last 30 Days)

Responsibilities

Partnerships: Responsible for overall day-to-day account management including contract activation and fulfillment, strategic direction, and budget for corporate partners across all MVV properties
Work with stakeholders in developing creative platforms and engagement activations, ensuring alignment with partner goals, objectives, and KPIs
Support the sales process through the development of pitch decks and lead internal processes to define sponsorable assets for Viking Lakes events and other initiatives
Collaborate with cross-functional internal teams to execute partner deliverables
Build and maintain strong, long-lasting partner relationships at an executive level
Develop trusted advisor relationships with key account stakeholders
Manage all assigned partnership deliverables, ensuring quality standards and meeting client expectations
Collaborate with sales team for retention, upsell opportunities, contract amendments, and extensions
Develop partner recaps and track key account metrics against partnership goals (e.g., brand awareness, traffic drivers, lead generation)
Communicate the progress of marketing initiatives to internal and external stakeholders

Marketing: Manage marketing related collaboration with stakeholders from related entities and campus partners (Minnesota Vikings, Omni Viking Lakes Hotel, city/regional partners, real estate tenants, etc.)
Analyze market trends and consumer insights to identify new opportunities for growth and innovation
In conjunction with the residential teams, coordinate and manage advertising and programming budgets for all Minnesota properties with the goal of driving visibility and traffic
Influencer management, Brand campaign management, Ensure external partners adhere to Viking Lakes style guide and brand standards, Coordination of social media accounts, including shared responsibility for posting, content calendar and creative development, Shared responsibility for implementation of paid advertising budgets, Other marketing related responsibilities as determined by the Marketing Director

Requirements: BA/BS degree in Marketing, Business Administration, or a relevant field
5+ years of experience in partnership marketing and business development, with a focus in either sponsorship activation, client services, or marketing
Demonstrated ability to communicate, present, and influence key stakeholders at all levels of an organization, including executive and C-level
Ability to demonstrate experience in two or more of the following areas: consumer marketing, sponsorships, event marketing/ticket sales, brand strategy, organic social media, paid social media, SEO, real estate marketing
Understanding of modern marketing concepts, strategies and best practices
Experience with CRM software (e.g., Salesforce) and PowerPoint preferred
Proven ability to deliver client-focused solutions to customer needs
Strong project management skills, and ability to juggle multiple projects while maintaining attention to detail
Excellent listening, negotiation, and presentation abilities
Strong verbal and written communication skills
To perform this role successfully, the individual must be able to perform each essential duty successfully. The requirements listed below are representative of the knowledge, skill and/or ability needed for this position. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.

Nice-to-have: Real estate (residential and/or commercial)
B2B sales and marketing
Brand partnerships/sponsorship activation
Event programming
Content production
Understanding of SEO, lead attribution, and ROI
Experience managing agencies and vendors
Communications/public relations
Experience implementing AI within marketing initiatives
Familiarity with residential platforms, including the ILS sites Apartments.com and Zillow

Benefits: MV Ventures provides benefits to all full-time employees that include, but are not limited to: Health, Dental, & Vision Insurance, employer paid Life Insurance, Health Savings Account, Flexible Spending Account, Paid Time Off, 401(k) & 401(k) match.