1 day ago
Search Manager - Marketing
Strategic America
West Des Moines, IA (Hybrid)Full time$88K/yr – $137K/yr
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Search Manager - Marketing
West Des Moines, IA (Hybrid)
$88K/yr – $137K/yrSenior Level5+ years expFull time
Posted 1 day ago
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Job Summary
Lead the Search team by shaping integrated SEO and SEM strategies, coaching staff, and driving client-ready search programs across the agency.
- Oversees strategy development, performance monitoring, and continuous improvement.
- Partners with cross-functional teams and senior stakeholders to deliver integrated search programs.
- Serves as a senior advisor for strategic planning and client engagements.
Job Description
Responsibilities
- Provide leadership, coaching, performance management, and professional development for the Search team, fostering a culture of collaboration, accountability, continuous learning, and high performance.
- Lead the development and execution of integrated search strategies across SEO and SEM that align with client business objectives and maximize measurable results within the broader digital media strategy.
- Monitor team and client performance through KPIs and reporting, identifying opportunities for optimization and continuous improvement.
- Oversee operational excellence of the Search team, including resource planning, workload balancing, quality assurance, process improvement, and delivery of client work.
- Evaluate SEO, SEM, local search, AI-driven search experiences, and emerging technologies; bring forward recommendations that support the evolution of the agency’s Search capability in partnership with the Digital Marketing Director.
- Partner with other agency teams to ensure integrated marketing strategies and exceptional client experiences.
- Serve as a senior search advisor for clients, supporting strategic planning, business development, executive presentations, and complex client engagements as needed in partnership with the greater digital and client service teams.
- Develop and maintain agency standards, methodologies, documentation, training, and best practices related to SEO, SEM, local search, and search analytics.
- Provide consultation and expertise for organic growth and new business opportunities.
- Management Responsibilities:
Requirements
- Bachelor's degree required
- 5+ years of progressive experience in digital marketing with significant experience in SEO, SEM, or integrated search marketing.
- 2+ years of people leadership or team management experience.
- Experience developing integrated search strategies that drive measurable business outcomes.
- Experience leading client relationships and presenting strategic recommendations to executive-level stakeholders
- Knowledge: Advanced knowledge of SEO best practices, technical SEO, local search, and search analytics.
- Knowledge: Advanced knowledge of SEM platforms including Google Ads and Microsoft Ads.
- Knowledge: Strong understanding of AI search trends and the evolving search landscape.
- Knowledge: Familiarity with Google Ads, Google Business Profile, Google Analytics, Google Tag Manager, Search Console, and related digital marketing platforms.
- Skills: Requires strong organizational, problem-solving, analytical, and listening skills.
Benefits
- discretionary bonus plan
- employee stock ownership plan
- health, dental, and vision insurance coverage
- employee wellness program
- life and disability insurance
- retirement savings plan
- paid holidays
- volunteer time off
- paid time off
Strategic America
Founded in 1980, Strategic America is a full-service, integrated Des Moines advertising agency specializing in public relations, digital, traditional, direct response and creative solutions. Our talented team manages a diverse client mixture of leading national brands and local SMBs. Our mission is to "Finding A Better Way, Always" with every program we support. Whether your business is a franchise/dealer network or corporate managed, SA has a wealth of experience to ensure your advertising and PR programs generate the results you expect.
Traffic Signals
Monthly Visitors
2.1K
Traffic Source Mix
Search
34.7%
Direct
42.2%
Referral
5.5%
Social
16.1%
Paid
1.4%
Headcount Trend
Current headcount: ~126
Marketing Team
Marketing Team Size
52 (40% of company)
Median Career Experience
11 years
Median Tenure
4.9 years
Marketing Roles Posted (Last 30 Days)
1
