5 weeks ago
Staff Product Marketing Manager - DLP
Proofpoint
Sunnyvale, CA (Unknown)Full time$137K/yr – $275K/yr
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Staff Product Marketing Manager - DLP
Sunnyvale, CA (Unknown)
$137K/yr – $275K/yrSenior Level12+ years expFull time
Posted 5 weeks ago
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Job Summary
Own the messaging, GTM, and launch cadence for DLP across endpoints, email, and cloud, turning customer needs around data protection and compliance into clear, market-ready positioning.
- GTM & Launch Ownership: Lead strategy and multi-team launches to drive awareness, pipeline, and adoption for new DLP capabilities.
- Messaging & Content Engine: Build concise, customer-centric positioning and a library of solution briefs, web assets, and demos.
- Enablement & Insights: Equip sales and partners with playbooks and battlecards while tracking market trends to guide campaigns and future bets.
Job Description
Responsibilities
- Develop strategic positioning and messaging for Proofpoint DLP across endpoint, email, and cloud, anchored in customer needs around data protection, compliance, and secure productivity.
- Own GTM strategy and launch planning for new DLP capabilities, partnering with product, sales, channel, and demand teams to drive awareness, pipeline, and adoption.
- Create high-impact content across solution briefs, web pages, presentations, webinars, demo scripts, blogs, and customer-facing materials.
- Build sales and partner enablement, including playbooks, battlecards, objection handling, discovery questions, competitive guidance, and talk tracks.
- Track market, buyer, and competitive trends across DLP, insider risk, cloud data security, and adjacent data protection categories.
- Serve as a DLP subject matter expert in sales trainings, customer briefings, field events, analyst conversations, webinars, and executive presentations.
- Partner with product and field teams to translate customer insights, use cases, and adoption patterns into sharper messaging, stronger launches, and more effective GTM.
Requirements
- 12+ years in product marketing for cybersecurity, data security, DLP, insider risk, email security, endpoint security, cloud security, or related enterprise software.
- Strong understanding of DLP use cases across endpoint, email, cloud, SaaS applications, data classification, policy management, compliance, and incident response.
- Proven ability to translate complex technical capabilities into clear, customer-centric messaging for security, risk, compliance, IT, and executive audiences.
- Experience leading GTM strategy, launches, sales enablement, and campaign planning for enterprise security solutions.
- Strong market and competitive analysis skills, with the ability to turn insights into positioning, sales guidance, and product feedback.
- Excellent communication and presentation skills across executive briefings, analyst conversations, webinars, customer meetings, and industry events.
- Collaborative, analytical, and execution-focused, with the ability to influence cross-functional teams and drive measurable business impact.
- A bachelor’s degree is required; a technical concentration or MBA is a plus
Preferred
- A technical concentration or MBA is a plus
- Experience with GTM strategy and sales enablement is a plus
Benefits
- Competitive compensation
- Comprehensive benefits
- Career success on your terms
- Flexible work environment
- Annual wellness and community outreach days
- Always on recognition for your contributions
- Global collaboration and networking opportunities
- Our culture emphasizes belonging, empowering purpose and driving success for everyone
Proofpoint
3.6 Glassdoor
We secure how people, data and AI agents connect across email, cloud and collaboration tools.
Founded in 2002
Sunnyvale, California, USA
5K employees (196 in marketing)
60% recommend to a friend
44% CEO approval
Traffic Signals
Monthly Visitors
2.9M
Monthly Google Ads Budget
$49.8K
Traffic Source Mix
Search
28%
Direct
53.6%
Referral
16.5%
Social
0.7%
Paid
1.1%
Headcount Trend
Current headcount: ~5K
Marketing Team
Marketing Team Size
149 (3% of company)
Marketing Roles Posted (Last 30 Days)
4
Funding
Total Funding
$885.5M
Last Raise
$800M
Post IPO Debt, 7 years ago
Funding History
- Aug 2019Post IPO Debt • $800M
- Feb 2008Series F • $28M
- Mar 2006Series E • $20M
