Own the development and guidance of media-buying talent to optimize TV direct response and omnichannel streaming, while ensuring budgets and targets align with weekly performance and larger national media initiatives.

Media buying capability: Train and develop buyers for TV DRTV and omnichannel streaming to improve lead quality and conversions.
Omnichannel optimization: Enhance strategy to lift CPLI/COM across markets and channels.
Cross-functional planning: Align planning, budgeting, and analytics with the Director of Media for national and streaming initiatives.

Job Description

Responsibilities

Manage the training and development of Media Buyers who will be primarily focused on television direct response and omnichannel streaming advertising.
Develop improvements to the optimization strategy using an omnichannel approach that drives improvement to CPLI and COM.
Ensure that the Media Buyers deploy the appropriate budgets in their assigned markets so that the company can meet its weekly marketing performance goals.
Collaborate with the Director of Media to develop strategies for national media buying, streaming, and other larger-scale media initiatives.
Coordinate with the Marketing, Planning and Analytics team for budget and target planning to ensure budgets are accurately aligned to meet marketing department goals.

Requirements

Bachelor’s degree preferred; an equivalent combination of relevant education and professional experience will be considered.
Experience buying or selling linear TV media advertising– 2+ years required.
Experience using omnichannel streaming campaigns to drive lead conversion.

Benefits

Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
401(k) Retirement Plan with company match
HSA plan with company match
Paid holidays and paid time off (PTO)
Employee Referral Program
Employee Discount Program

West Shore Home

3.2 Glassdoor

Since 2006, West Shore Home has continued to change the face of home improvement at the intersection of quality and convenience. Built on a foundation of integrity and innovation, we are committed to providing our customers with a new kind of home improvement experience - one that accommodates their needs and keeps in step with their fast-paced, modern lives. What started as a local window & door replacement company in a small Pennsylvania suburb has grown into a technology-enabled home improvement powerhouse with over 3,000 employees across 21 states. With continued national expansion plans, we have committed ourselves to staying true to our roots with a customer-first mindset and an employee-centric culture. While diverse in experience and background, we are tied together by one common goal - to become the America’s Most Admired Home Remodeling Brand®. By living out our core values and Bringing Happiness to Every Home®, each day sets us one step closer to an unrivaled customer experience across the country. The foundation of our employee experience is our commitment to trust, respect, and mutual accountability while always challenging ourselves to Get Better Every Day. In recognizing your skills, experience, and character, we want you to help us Raise the Bar.

Founded in 2006

Mechanicsburg, Pennsylvania, USA

1.3K employees (301 in marketing)

www.westshorehome.com

46% recommend to a friend

65% CEO approval

Traffic Signals

Monthly Visitors

648.6K

Monthly Google Ads Budget

$337.9K

Traffic Source Mix

38.5%

Direct

40.5%

Referral

8.1%

Social

Paid

4.7%

Headcount Trend

Current headcount: ~1.3K

Marketing Team

Marketing Team Size

50 (4% of company)

Marketing jobs

Paid Media Manager

Communications Specialist

Lead Generation Marketing Manager

Paid Media Manager

Paid Social Manager

All marketing roles in the US

All marketing roles in the US

Paid Media Manager

Communications Specialist

Lead Generation Marketing Manager

Paid Media Manager

Paid Social Manager

Paid Media Manager

Top 1% of applicants do these two things.

Job Summary

Job Description

West Shore Home

Traffic Signals

Headcount Trend

Marketing Team

Recent News

All marketing roles in the US

All marketing roles in the US

Paid Media Manager

Communications Specialist

Lead Generation Marketing Manager

Paid Media Manager

Paid Social Manager

Paid Media Manager

Top 1% of applicants do these two things.

Job Summary

Job Description

West Shore Home

Traffic Signals

Headcount Trend

Marketing Team

Recent News