Owns end-to-end product lifecycle and on-market growth for assigned products, translating franchise strategy into concrete plans and coordinating with cross-functional teams to drive growth and lifecycle decisions.

Leads VOC, market assessments, and KPIs to inform product plans.
Partners with Scientific Affairs, Market Access, Regional Marketing, and Supply Chain to execute launches, manage obsolescence, and sustain profitability.

Job Description

Responsibilities

The Senior Manager, Global Product Marketing will drive the day-to-day systematic product line growth and lifecycle management of assigned products or segments, launch execution, on-market growth and support, and obsolescence, and serves as the voice of the customer for their scope.
The role translates franchise and segment strategy and customer/market insight into clear product-line plans, commercial inputs (market assessment, segmentation, long-range growth projections, franchise growth initiatives and marketing plans, positioning, pricing recommendations, sales enablement content and product communications) that support global product and marketing strategy, working closely with Market Access, Scientific Affairs, Regional Marketing, Commercial teams, and Supply Chain.
Franchise growth strategy & initiatives: Contribute to franchise planning and long-range planning for assigned products or segments, develop on-market growth projections, franchise growth initiatives and marketing plans. Translate global strategy by providing guidance and opportunity data to Regions and Commercial.
On-Market Lifecycle, Sustaining Prioritization & CAPA: Understand product performance (quality signals, complaints, cost-to-serve, usage, and mix) and recommend sustaining prioritization, including assay obsolescence and migration, contribute to corrective and preventive actions (CAPA), sustaining activities, and phase-in/phase-out and obsolescence decisions in order to protect customer experience and identify opportunities to improve portfolio productivity and profitability over time.
Positioning, additional / expanded claims & evidence inputs: Work with Scientific Affairs, Market Access, and Regional Marketing to shape product claims, value propositions, and messaging that reflect clinical evidence and customer language and that clearly position the product within the segment strategy and competitive landscape, informing evidence plans and assay registration priorities and feeding into global and regional marketing materials.
Market research & opportunity assessment: Maintain voice-of-customer (VOC), total-available-market (TAM), serviceable-available-market (SAM), payer/clinical trends, relevant technology developments and the evolution of clinical practice/guidelines, and competitive intelligence for assigned products or segments, and synthesize these inputs into market assessments, customer segmentation (including share/Mekko analyses) and competitor strategies that shape segment strategy, product-line roadmaps, growth opportunities (including IVD partnership opportunities), portfolio gaps and rationalization options, and highlight risks across assigned systems, assays, quality controls and informatics.
Performance reporting & franchise KPIs: Utilize dashboards to track revenue, mix, margins, adoption for assigned products or segments and other indicators. Provide insights and recommend corrective actions to key stakeholders.

Requirements

Bachelor’s degree or equivalent in Marketing. Advanced degree (e.g., MS, MPH, MBA or similar) is desirable.
7 to 10+ years in Diagnostics/Biotech/Med-Devices. Held a sales role and experience within regional marketing. Proven record of LCM of a product portfolio in a matrix environment.
Advanced knowledge of marketing methodologies, concepts, practices, and procedures.
Able to translate segment and franchise strategy into concrete product-line plans, commercial hypotheses, and measurable objectives for assigned products or segments.
Able to collect and interpret voice-of-customer, competitive information, and usage data to inform requirements and positioning.

Preferred

Advanced degree (e.g., MS, MPH, MBA or similar) is desirable.

Benefits

Benefits: We’re proud to offer a variety of options, including competitive medical plans for you and your family, free HSA funds, a new fertility offering with stipend, group life and disability, paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG’s), and more!

Bio-Rad Laboratories

3.5 Glassdoor

Bio-Rad provides the healthcare industry with innovative and useful products that help life science researchers accelerate the discovery process and medical diagnostic labs obtain faster, better results. For more than 70 years we have built long-lasting customer relationships that help advance our research and development efforts in the introduction of new products and solutions. Today, Bio-Rad is a global leader, with a team of almost 8,000 employees and a network of operations that serves our life science research and clinical diagnostics customers, advancing science and saving lives, together.

Founded in 1952

Hercules, California, USA

9.2K employees (378 in marketing)

www.bio-rad.com

63% recommend to a friend

76% CEO approval

Traffic Signals

Monthly Visitors

677.2K

Monthly Google Ads Budget

$86.3K

Traffic Source Mix

61.5%

Direct

29.8%

Referral

6.1%

Social

1.7%

Paid

0.8%

Headcount Trend

Current headcount: ~9.2K

Marketing Team

Marketing Team Size

305 (3% of company)

Marketing Roles Posted (Last 30 Days)

Funding

Total Funding

$1.4B

Last Raise

$200M

Post IPO Debt, 2 years ago

Funding History

Feb 2024
Post IPO Debt • $200M
Mar 2022
Post IPO Debt • $1.2B

Recent News

Is Bio Rad Laboratories Inc. Class B stock expanding market penetration - Weekly Trend Report & Entry Point Strategy Guides

Nov 21, 2025 • newser.com

Why Bio Rad Laboratories Inc. Class stock stays on top picks

Nov 21, 2025 • newser.com

What is the fair value estimate for Bio Rad Laboratories Inc. Class B stock in 2025 - Portfolio Update Summary & Entry Point Strategy Guides

Nov 20, 2025 • newser.com

Responsibilities

The Senior Manager, Global Product Marketing will drive the day-to-day systematic product line growth and lifecycle management of assigned products or segments, launch execution, on-market growth and support, and obsolescence, and serves as the voice of the customer for their scope.
The role translates franchise and segment strategy and customer/market insight into clear product-line plans, commercial inputs (market assessment, segmentation, long-range growth projections, franchise growth initiatives and marketing plans, positioning, pricing recommendations, sales enablement content and product communications) that support global product and marketing strategy, working closely with Market Access, Scientific Affairs, Regional Marketing, Commercial teams, and Supply Chain.
Franchise growth strategy & initiatives: Contribute to franchise planning and long-range planning for assigned products or segments, develop on-market growth projections, franchise growth initiatives and marketing plans. Translate global strategy by providing guidance and opportunity data to Regions and Commercial.
On-Market Lifecycle, Sustaining Prioritization & CAPA: Understand product performance (quality signals, complaints, cost-to-serve, usage, and mix) and recommend sustaining prioritization, including assay obsolescence and migration, contribute to corrective and preventive actions (CAPA), sustaining activities, and phase-in/phase-out and obsolescence decisions in order to protect customer experience and identify opportunities to improve portfolio productivity and profitability over time.
Positioning, additional / expanded claims & evidence inputs: Work with Scientific Affairs, Market Access, and Regional Marketing to shape product claims, value propositions, and messaging that reflect clinical evidence and customer language and that clearly position the product within the segment strategy and competitive landscape, informing evidence plans and assay registration priorities and feeding into global and regional marketing materials.
Market research & opportunity assessment: Maintain voice-of-customer (VOC), total-available-market (TAM), serviceable-available-market (SAM), payer/clinical trends, relevant technology developments and the evolution of clinical practice/guidelines, and competitive intelligence for assigned products or segments, and synthesize these inputs into market assessments, customer segmentation (including share/Mekko analyses) and competitor strategies that shape segment strategy, product-line roadmaps, growth opportunities (including IVD partnership opportunities), portfolio gaps and rationalization options, and highlight risks across assigned systems, assays, quality controls and informatics.
Performance reporting & franchise KPIs: Utilize dashboards to track revenue, mix, margins, adoption for assigned products or segments and other indicators. Provide insights and recommend corrective actions to key stakeholders.

Requirements

Bachelor’s degree or equivalent in Marketing. Advanced degree (e.g., MS, MPH, MBA or similar) is desirable.
7 to 10+ years in Diagnostics/Biotech/Med-Devices. Held a sales role and experience within regional marketing. Proven record of LCM of a product portfolio in a matrix environment.
Advanced knowledge of marketing methodologies, concepts, practices, and procedures.
Able to translate segment and franchise strategy into concrete product-line plans, commercial hypotheses, and measurable objectives for assigned products or segments.
Able to collect and interpret voice-of-customer, competitive information, and usage data to inform requirements and positioning.

Preferred

Advanced degree (e.g., MS, MPH, MBA or similar) is desirable.

Benefits

Benefits: We’re proud to offer a variety of options, including competitive medical plans for you and your family, free HSA funds, a new fertility offering with stipend, group life and disability, paid parental leave, 401k plus profit sharing, an employee stock purchase program, a new upgraded and streamlined mental health platform, extensive learning and development opportunities, education benefits, student debt relief program, pet insurance, wellness challenges and support, paid time off, Employee Resource Groups (ERG’s), and more!