2 weeks ago
Temporary Media Planner
McGarrah Jessee
Austin, TX (Hybrid)Full time$45/hr – $54/hr
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Temporary Media Planner
Austin, TX (Hybrid)
$45/hr – $54/hrMid Level3+ years expFull time
Posted 2 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own local market media planning across multi-market store launches, coordinating pre-opening to post-opening campaigns and tight vendor collaboration to ensure a native, integrated approach.
- Define market-specific media plans and budgets
- Coordinate assets, tracking, and cross-channel activation
Job Description
Responsibilities
- Support the team building localized media plans for each new store market spanning the full launch arc: pre-opening awareness, grand opening traffic, and post-opening ramp.
- Research every new market before planning it — local media landscape, competitive presence, and audience behavior specific to that market.
- Identify local moments, partnerships, and non-traditional opportunities that make the brand feel native to a community from day one, not like a national brand parachuting in.
- Manage vendor communication and campaign implementation across markets: entering buys, trafficking tags and creative, ongoing QA, and coordinating with analytics on tracking setup.
- Maintain organized, accurate flowcharts, budget documents, and billing details across multiple simultaneous market launches — each with its own budget, timeline, and vendor set.
- Collaborate closely with broadcast, performance, and analytics teams to ensure local TV/radio, geo-targeted search, and paid social are working as one system per market.
- Support asset needs, ensuring creative is properly tailored, sized, and localized for each market and channel.
- Stay current on local vendor offerings market to market, and maintain a system for sharing that intelligence with the broader team.
Requirements
- 1–3 years of media planning experience across multi-channel strategies; local market or multi-market launch experience is a strong plus.
- Experience tracking budgets across multiple concurrent campaigns, ensuring spend is both efficient and effective.
- Strong organizational instincts — this role lives in parallel timelines.
- Excellent analysis, reporting, and problem-solving skills; comfort connecting media activity to real-world outcomes like store traffic.
- Excellent oral and written communication, organization, and planning skills.
- Curiosity about people and places — the best local plans come from actually understanding a market.
- Bachelor's degree.
Preferred
- Local broadcast and OOH knowledge are a strong plus — these channels do real work in a store opening.
McGarrah Jessee
We’re McGarrah Jessee but our friends call us McJ. A fiercely independent, full-service creative shop. What’s our jam? We build brands that speak human through strategy that tells the truth, media that respects and creativity that entertains. The result turns people into fans. We work with companies we admire and clients with great taste.
Traffic Signals
Monthly Visitors
5.4K
Traffic Source Mix
Search
28.7%
Direct
47.2%
Referral
5.7%
Social
16.8%
Paid
1.4%
Headcount Trend
Current headcount: ~120
Marketing Team
Marketing Team Size
42 (35% of company)
Marketing Roles Posted (Last 30 Days)
1