TrendAI

Director of Industry Marketing, Financial Services

Irving, TX (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 4 months ago

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Job Summary

Drive vertical GTM for TrendAI Vision One, translating industry needs into differentiated positioning and enablement.

Own vertical value propositions and region-aligned messaging.
Partner with sales leaders to operationalize vertical plays and measure impact.
Create tailored content and enablement assets for top verticals.

Job Description

Responsibilities

Develop compelling, industry-specific value propositions that map customer pain points to TrendAI Vision One platform capabilities.
Tailor messaging by vertical to strengthen differentiation that resonate with customer priorities, regulatory drivers, and security maturity levels.
Ensure vertical messaging is consistent globally while adaptable to regional nuances.
Build and execute comprehensive GTM strategies for assigned vertical, including audience definition, buyer journey mapping, competitive positioning, and key industry motions.
Partner with global and regional sales leaders to operationalize vertical plays, foster alignment, and measure business impact.
Create high-quality vertical content including industry web pages, playbooks, presentations, whitepapers, customer stories, webinar content, and demand generation assets.
Collaborate with campaign and content teams to package platform capabilities into compelling industry stories and use cases.
Build targeted enablement assets-pitch decks, talk tracks, battlecards, objection handling, use-case briefs-tailored to each vertical to improve confidence and consistency when engaging vertical buyers.
Conduct ongoing research into vertical-specific regulations, competitive dynamics, trends, and customer needs.
Translate insights into concrete recommendations for sales, marketing, and product teams.
Identify emerging vertical opportunities and help refine roadmap and GTM focus areas.

Requirements

Experience: 5+ years in cybersecurity, enterprise SaaS, or platform software.
Product marketing, vertical marketing, or GTM strategy experience strongly preferred.
Experience with regulated or complex industries (public sector, financial services, healthcare, manufacturing, etc.) ideal.
Industry Acumen: Ability to quickly understand industry-specific challenges, regulatory pressures, and operational environments.
Communication Skills: Exceptional written and verbal communication; able to articulate compelling stories tailored to diverse audiences-customers, analysts, executives, partners, and sellers.
Collaboration: Proven ability to influence and align cross-functional and cross-regional teams.
Customer-Centric Mindset: Passion for understanding industry-specific customer problems and translating them into clear solution narratives.
Project Management: Strong organizational skills and ability to manage multiple workstreams across global teams.
Strategic Thinking: Ability to synthesize insights, analyze market trends, and develop data-informed GTM strategies.
Creativity & Initiative: Comfortable experimenting, refining, and driving new approaches to strengthen TrendAI's vertical relevance.

Nice To Have

Product marketing, vertical marketing, or GTM strategy experience strongly preferred.
Experience with regulated or complex industries (public sector, financial services, healthcare, manufacturing, etc.) ideal.

Benefits

Comprehensive health benefits and paid time off package
Pre-partum, maternity, parental, medical leave and adoption assistance
Mental Health Wellness Program & Annual Wellness Incentive
401(k) with company match
Pet Insurance
Collaborative and innovative culture

TrendAI

Decentralized AI-powered trends discovery social platform to democratize content ownership and enable creators to directly earn from their contents.

Founded in 2018

San Francisco, California, USA

trendai.app

Traffic Signals

Monthly Visitors

343

Traffic Source Mix

45.9%

Direct

33.7%

Referral

13%

Social

4.8%

Paid

1.2%

Responsibilities

Develop compelling, industry-specific value propositions that map customer pain points to TrendAI Vision One platform capabilities.
Tailor messaging by vertical to strengthen differentiation that resonate with customer priorities, regulatory drivers, and security maturity levels.
Ensure vertical messaging is consistent globally while adaptable to regional nuances.
Build and execute comprehensive GTM strategies for assigned vertical, including audience definition, buyer journey mapping, competitive positioning, and key industry motions.
Partner with global and regional sales leaders to operationalize vertical plays, foster alignment, and measure business impact.
Create high-quality vertical content including industry web pages, playbooks, presentations, whitepapers, customer stories, webinar content, and demand generation assets.
Collaborate with campaign and content teams to package platform capabilities into compelling industry stories and use cases.
Build targeted enablement assets-pitch decks, talk tracks, battlecards, objection handling, use-case briefs-tailored to each vertical to improve confidence and consistency when engaging vertical buyers.
Conduct ongoing research into vertical-specific regulations, competitive dynamics, trends, and customer needs.
Translate insights into concrete recommendations for sales, marketing, and product teams.
Identify emerging vertical opportunities and help refine roadmap and GTM focus areas.

Requirements

Experience: 5+ years in cybersecurity, enterprise SaaS, or platform software.
Product marketing, vertical marketing, or GTM strategy experience strongly preferred.
Experience with regulated or complex industries (public sector, financial services, healthcare, manufacturing, etc.) ideal.
Industry Acumen: Ability to quickly understand industry-specific challenges, regulatory pressures, and operational environments.
Communication Skills: Exceptional written and verbal communication; able to articulate compelling stories tailored to diverse audiences-customers, analysts, executives, partners, and sellers.
Collaboration: Proven ability to influence and align cross-functional and cross-regional teams.
Customer-Centric Mindset: Passion for understanding industry-specific customer problems and translating them into clear solution narratives.
Project Management: Strong organizational skills and ability to manage multiple workstreams across global teams.
Strategic Thinking: Ability to synthesize insights, analyze market trends, and develop data-informed GTM strategies.
Creativity & Initiative: Comfortable experimenting, refining, and driving new approaches to strengthen TrendAI's vertical relevance.

Nice To Have

Product marketing, vertical marketing, or GTM strategy experience strongly preferred.
Experience with regulated or complex industries (public sector, financial services, healthcare, manufacturing, etc.) ideal.

Benefits

Comprehensive health benefits and paid time off package
Pre-partum, maternity, parental, medical leave and adoption assistance
Mental Health Wellness Program & Annual Wellness Incentive
401(k) with company match
Pet Insurance
Collaborative and innovative culture