6 months ago
Director of Industry Marketing, Financial Services
TrendAI
Irving, TX (On-site)Full time
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Director of Industry Marketing, Financial Services
Irving, TX (On-site)
Salary Not AvailableDirector/Executive5+ years expFull time
Posted 6 months ago
Job Summary
Drive vertical GTM for TrendAI Vision One, translating industry needs into differentiated positioning and enablement.
- Own vertical value propositions and region-aligned messaging.
- Partner with sales leaders to operationalize vertical plays and measure impact.
- Create tailored content and enablement assets for top verticals.
Job Description
Responsibilities
- Develop compelling, industry-specific value propositions that map customer pain points to TrendAI Vision One platform capabilities.
- Tailor messaging by vertical to strengthen differentiation that resonate with customer priorities, regulatory drivers, and security maturity levels.
- Ensure vertical messaging is consistent globally while adaptable to regional nuances.
- Build and execute comprehensive GTM strategies for assigned vertical, including audience definition, buyer journey mapping, competitive positioning, and key industry motions.
- Partner with global and regional sales leaders to operationalize vertical plays, foster alignment, and measure business impact.
- Create high-quality vertical content including industry web pages, playbooks, presentations, whitepapers, customer stories, webinar content, and demand generation assets.
- Collaborate with campaign and content teams to package platform capabilities into compelling industry stories and use cases.
- Build targeted enablement assets-pitch decks, talk tracks, battlecards, objection handling, use-case briefs-tailored to each vertical to improve confidence and consistency when engaging vertical buyers.
- Conduct ongoing research into vertical-specific regulations, competitive dynamics, trends, and customer needs.
- Translate insights into concrete recommendations for sales, marketing, and product teams.
- Identify emerging vertical opportunities and help refine roadmap and GTM focus areas.
Requirements
- Experience: 5+ years in cybersecurity, enterprise SaaS, or platform software.
- Product marketing, vertical marketing, or GTM strategy experience strongly preferred.
- Experience with regulated or complex industries (public sector, financial services, healthcare, manufacturing, etc.) ideal.
- Industry Acumen: Ability to quickly understand industry-specific challenges, regulatory pressures, and operational environments.
- Communication Skills: Exceptional written and verbal communication; able to articulate compelling stories tailored to diverse audiences-customers, analysts, executives, partners, and sellers.
- Collaboration: Proven ability to influence and align cross-functional and cross-regional teams.
- Customer-Centric Mindset: Passion for understanding industry-specific customer problems and translating them into clear solution narratives.
- Project Management: Strong organizational skills and ability to manage multiple workstreams across global teams.
- Strategic Thinking: Ability to synthesize insights, analyze market trends, and develop data-informed GTM strategies.
- Creativity & Initiative: Comfortable experimenting, refining, and driving new approaches to strengthen TrendAI's vertical relevance.
Nice To Have
- Product marketing, vertical marketing, or GTM strategy experience strongly preferred.
- Experience with regulated or complex industries (public sector, financial services, healthcare, manufacturing, etc.) ideal.
Benefits
- Comprehensive health benefits and paid time off package
- Pre-partum, maternity, parental, medical leave and adoption assistance
- Mental Health Wellness Program & Annual Wellness Incentive
- 401(k) with company match
- Pet Insurance
- Collaborative and innovative culture
TrendAI
Decentralized AI-powered trends discovery social platform to democratize content ownership and enable creators to directly earn from their contents.
Traffic Signals
Monthly Visitors
343
Traffic Source Mix
Search
45.9%
Direct
33.7%
Referral
13%
Social
4.8%
Paid
1.2%