Drive integrated university-wide communications and marketing strategy, including internal communications and crisis readiness, to protect and grow Augusta University’s brand.

Must-have: Seven+ years in marketing/communications and five+ years of management experience
Standout: Cross-campus collaboration, crisis communications, and enterprise-brand stewardship

Job Description

Responsibilities

Brand Management & Communications Strategy: Lead the development and execution of an integrated communications and marketing strategy that aligns divisions and units to build and protect the Augusta University brand and enhance outreach and engagement through earned, owned, and paid media.
Assure that our marketing strategy and tactics are tightly integrated with internal communications, student recruitment, and media relations strategies and that they support the business objectives of AU and its affiliates.
Internal Communications: Develop and implement a proactive internal communications program. Ensure it is sustained and substantive. Monitor campus issues regularly. Promote transparency and share timely information with students, faculty, staff, and support personnel, using all appropriate formats web, electronic, and other media.
Foster a sense of shared purpose, strengthen shared governance, and build community. Guide internal stakeholders through transitions with clear, empathetic, and transparent communication.
Build trust, reduce uncertainty, and support a unified institutional culture.
Team Development: Recruit, develop, and retain highly motivated, talented team members who thrive in a fast-paced environment. Coach team to execute their communications, marketing, digital plans, and strategies to effectively represent the messaging maps, amplifying Augusta University's competitive advantages and increasing stakeholder engagement.
Provide oversight, development, training, and constructive feedback to communicators assigned to the academic colleges and other divisions across campus.
Assessment, Evaluation, and Stewardship: Evaluate the effectiveness of communications and marketing efforts across the university to ensure that planned objectives and metrics are attained.
Routinely monitor vendor performance to ensure that contracted deliverables are obtained.
Vigilantly measure performance and results to optimize return on the university's investment.
Collaborative Partnerships: Form productive, collaborative partnerships with university leaders to develop and execute communications and marketing strategies and plans to advance the mission of Augusta University.
Partner with senior leadership to ensure editorial and brand standards are reflected in all messaging on behalf of AU.
Foster collaborative working relationships with University System of Georgia staff and AU administrators, faculty, staff, students, and community stakeholders.
Serve on the Enrollment Planning Council, the Administrative Cabinet, and the President's Cabinet.
Crisis Communication: Develop and implement crisis communications and continuity of operations plans.
Collaborate with Critical Events Preparedness and Response (CEPaR) to ensure that we are prepared to respond to critical events.
Develop and maintain drafts of messaging for likely and emerging scenarios.

Augusta University

Augusta University offers opportunities #LikeNoOther through groundbreaking research, patient-centered clinical expertise and forward-thinking educational programs from three campuses in the beautiful Southern city of Augusta, Georgia, and satellite locations across the state. Home to the state’s flagship public academic medical center, Augusta’s world-class clinicians are bringing the medicine of tomorrow to patient care today. The university is made up of 11 colleges, including the Medical College of Georgia, the Hull College of Business and the Dental College of Georgia.

Augusta, Georgia, USA

3K employees (97 in marketing)

www.augusta.edu

Traffic Signals

Monthly Visitors

1.3M

Monthly Google Ads Budget

$185.1K

Traffic Source Mix

38.6%

Direct

48.3%

Referral

12.2%

Social

0.3%

Paid

0.5%

Headcount Trend

Current headcount: ~3K

Marketing Team

Marketing Team Size

70 (2% of company)

Median Career Experience

11 years

Median Tenure

5 years

People

Marketing Leadership

Jennifer Scott

Director of Communications

At the company for 23 years 2 months

Taylor Lamb

Director of Marketing & Creative Services

At the company for 13 years 10 months

Joshua Newberry

Marketing Manager - AU Online

At the company for 3 years 7 months

Co-nesha Evans

Digital Specialist/ Social Media Manager

At the company for 5 years

Recent News

Augusta Athletics Moves to Digital Ticketing

Sep 22, 2025 • augustajags.com

Augusta University, City of Augusta hold annual 9/11 remembrance ceremony

Sep 10, 2025 • Augusta University News

Augusta University to host job expo for the Masters

Sep 3, 2025 • Augusta University News

Responsibilities

Brand Management & Communications Strategy: Lead the development and execution of an integrated communications and marketing strategy that aligns divisions and units to build and protect the Augusta University brand and enhance outreach and engagement through earned, owned, and paid media.
Assure that our marketing strategy and tactics are tightly integrated with internal communications, student recruitment, and media relations strategies and that they support the business objectives of AU and its affiliates.
Internal Communications: Develop and implement a proactive internal communications program. Ensure it is sustained and substantive. Monitor campus issues regularly. Promote transparency and share timely information with students, faculty, staff, and support personnel, using all appropriate formats web, electronic, and other media.
Foster a sense of shared purpose, strengthen shared governance, and build community. Guide internal stakeholders through transitions with clear, empathetic, and transparent communication.
Build trust, reduce uncertainty, and support a unified institutional culture.
Team Development: Recruit, develop, and retain highly motivated, talented team members who thrive in a fast-paced environment. Coach team to execute their communications, marketing, digital plans, and strategies to effectively represent the messaging maps, amplifying Augusta University's competitive advantages and increasing stakeholder engagement.
Provide oversight, development, training, and constructive feedback to communicators assigned to the academic colleges and other divisions across campus.
Assessment, Evaluation, and Stewardship: Evaluate the effectiveness of communications and marketing efforts across the university to ensure that planned objectives and metrics are attained.
Routinely monitor vendor performance to ensure that contracted deliverables are obtained.
Vigilantly measure performance and results to optimize return on the university's investment.
Collaborative Partnerships: Form productive, collaborative partnerships with university leaders to develop and execute communications and marketing strategies and plans to advance the mission of Augusta University.
Partner with senior leadership to ensure editorial and brand standards are reflected in all messaging on behalf of AU.
Foster collaborative working relationships with University System of Georgia staff and AU administrators, faculty, staff, students, and community stakeholders.
Serve on the Enrollment Planning Council, the Administrative Cabinet, and the President's Cabinet.
Crisis Communication: Develop and implement crisis communications and continuity of operations plans.
Collaborate with Critical Events Preparedness and Response (CEPaR) to ensure that we are prepared to respond to critical events.
Develop and maintain drafts of messaging for likely and emerging scenarios.