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VIVAIA logo
4 months ago

Marketing Director

VIVAIA

New York, USA (Hybrid)Full time
VIVAIA logo
5 months ago

Senior Retail Event & PR Specialist

VIVAIA

USA (On-site)Full time

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2 jobs
VIVAIA logo

Marketing Director

VIVAIA

New York, USA (Hybrid)

In-houseFull-timeDirector/executive8+ years exp.
4 months ago
VIVAIA logo

Senior Retail Event & PR Specialist

VIVAIA

USA (On-site)

In-houseFull-timeSenior level5+ years exp.
5 months ago
VIVAIA logo
VIVAIA

Marketing Director

New York, USA (Hybrid)

Salary Not AvailableDirector/Executive8+ years expFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive integrated marketing across social, influencer, PR, and retail to grow a sustainable, design-forward DTC brand.

  • Own integrated campaigns across channels to build brand and community.
  • Must-have: 8+ years in consumer/fashion/DTC marketing.
  • Standout: Experience building communities and executing offline events at scale.

Job Description

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VIVAIA logo

VIVAIA

4.0 Glassdoor

VIVAIA, a global footwear brand introduced and embraced in the United States in 2020, is dedicated to supporting everyday life with eco-friendly comfort and style. Today, the brand provides a wide range of comfortable and on-trend footwear DTC across more than 61 countries and regions worldwide, and continues to partner with global suppliers to design our shoes with recycled and sustainably produced materials.You can find the essence of our brand culture and identity in our name. The double "V" and "A" represent our diverse shoe designs. The double "I" symbolizes the plastic bottles we recycle to produce our shoes. Combined, it’s who we are—VIVAIA.

Founded in 2020
New York, New York, USA
64 employees (15 in marketing)
www.vivaia.com
100% recommend to a friend

Traffic Signals

Monthly Visitors
2.6M
Monthly Google Ads Budget
$132.3K
Traffic Source Mix
Search
30.5%
Direct
54.4%
Referral
5%
Social
7.1%
Paid
2.7%

Headcount Trend

Current headcount: ~64

Marketing Team

Marketing Team Size
13 (20% of company)

People

Founders / CEO

Marina Chen
Marina Chen
Co-Founder
At the company for 5 years 5 months

Recent News

VIVAIA V-Tune Classic Slip-On Unisex Sneakers, Lightweight Water-Repellent Shoes for Everyday Comfort
Oct 10, 2025 • The San Joaquin Valley Sun
VIVAIA Urban-Mesh Unisex Sneaker Sliders– Slip-On Lightweight Shoes with Breathable Upper for Daily Comfort
Oct 8, 2025 • The San Joaquin Valley Sun
VIVAIA Everly Women's Ankle Boots, Round-Toe Slip On Booties, 2.36
Oct 4, 2025 • The San Joaquin Valley Sun
VIVAIA Nia Women’s Mary Jane Flats Shoe with Cross-Strap Style Almond Toe Comfortable Ballet Flats for Casual Daily Wear
Oct 3, 2025 • The San Joaquin Valley Sun
Oprah keeps wearing these under-$200 Vivaia boots
Sep 12, 2025 • Page Six
Vivaia opens debut UK store in London
Sep 12, 2025 • fashionunited.uk
Footwear brand Vivaia opens first UK store at Westfield London
Sep 11, 2025 • FashionNetwork USA
Vivaia Sets Up Shop in London, Its Biggest Market
Sep 11, 2025 • Footwear News
Celebrity-Loved VIVAIA Opens First UK Store in London
Sep 10, 2025 • BeBeez International
Celebrity-Loved VIVAIA Opens First UK Store in London
Sep 10, 2025 • PR Newswire UK
Lola Tung Gives Her Stamp of Approval to the Sneakerina Style With Satin Vivaia Shoes
Sep 3, 2025 • WWD
Bella Hadid's Viral Vivaia Ballet Sneakers Dance Their Way Into Lola Tung's Closet
Sep 2, 2025 • Yahoo
It's rare to find a sandal that's comfortable from the get-go, but this Vivaia pair made me feel like I was walking on air
Aug 23, 2025 • Woman & Home
Plastic Bottles Transformed into Shoes! How Vivaia Balances Sustainability & Comfort in Their Craftsmanship
Aug 21, 2025 • fashion tech news
Star-approved shoes are up to 50% off during Vivaia’s Labor Day sale
Aug 19, 2025 • Page Six
Vivaia Just Opened a Store at SM Mall of Asia
Aug 18, 2025 • L'Officiel Philippines
Vivaia's Sneakerinas Are A Cult Shoe – Here's How To Style Them
Aug 14, 2025 • ELLE
Bella Hadid Just Debuted Vivaia’s New Sneakerina Drop for Fall
Aug 14, 2025 • WWD
Bella Hadid Can't Stop Wearing Vivaia's Sneakerinas – Here's How To Style The Divisive Shoe
Aug 14, 2025 • Yahoo Lifestyle Canada
Bella Hadid Nods to Balletcore With Vivaia’s New Sneakerina Design
Aug 14, 2025 • WWD
Celeb-Loved VIVAIA Is Having Their Biggest Sale of the Season with Comfy Flats & Sandals up to 50% Off
Jul 30, 2025 • SheKnows
Vivaia: The shoe brand worn by Blackpink’s Jennie, Bella Hadid, Selena Gomez chose Singapore for its first store
Jul 24, 2025 • CNA Lifestyle
These Celeb-Loved Shoes Are Currently 50% Off at Vivaia’s End-of-Season Sale
Jul 14, 2025 • WWD
Vivaia's Founder Shares Shoe Recs: From Bella Hadid's Sneakers to a $10 Cleaning Tool
Jul 3, 2025 • Popsugar
Best Vivaia coupon codes we've tested in June 2025
Jun 13, 2025 • Business Insider
VIVAIA Sets Up First Permanent Store in Manila
May 21, 2025 • L'Officiel Philippines
Pop-up no more, VIVAIA sets up permanent shop in Mandaluyong City
May 14, 2025 • Rappler
Vivaia review: These comfy flats and sandals live up to hype, but there's one style we think you should avoid
May 9, 2025 • Business Insider
Charli XCX and Bella Hadid Can’t Stop Wearing This Summer’s “It” Girl Shoe — And It’s an Under-$130 Version of Louis Vuitton’s Pricy Pair
May 5, 2025 • The Hollywood Reporter
Rothy's vs. Vivaia vs. Frank Mully flats: Which is better?
Apr 30, 2025 • TODAY.com
The 11 best walking sandals for women that are perfect for summer travel
Apr 29, 2025 • Business Insider
VIVAIA's Viral Ballet Sneakers Just Restocked After Selling Out Four Times (& It Comes in a New Color!)
Apr 28, 2025 • SheKnows
Footwear Brands Observing Earth Day 2025 and More Sustainability-Minded Brands to Watch
Apr 22, 2025 • Footwear News
Vivaia vs. Rothy’s: Which Comfy, Sustainable Ballet Flats Triumph?
Apr 17, 2025 • PureWow
VIVAIA's New Satin Sneaker Ballet Flats Are Pretty En Pointe
Apr 17, 2025 • Spot PH
The 12 best rain boots for women, tested and reviewed
Apr 16, 2025 • Business Insider
DTC footwear brand Vivaia opens first US store
Apr 8, 2025 • Retail Dive
Vivaia opens debut US store in SoHo, New York City
Apr 4, 2025 • fashionunited.uk
Vivaia to Open Storefront in NYC’s SoHo Neighborhood
Apr 3, 2025 • SGB Media Online
VIVAIA Opens First U.S. Store in New York City
Apr 2, 2025 • citybiz
VIVAIA Opens First U.S. Store in New York City
Apr 2, 2025 • PR Newswire
The New Celebrity ‘It’ Sneaker? All Signs Point to Vivaia’s Cristina Lace-Up Sneakerina.
Mar 31, 2025 • WWD
The New Celebrity ‘It’ Sneaker? All Signs Point to Vivaia’s Cristina Lace-Up Derby Flat.
Mar 31, 2025 • Footwear News
Vivaia Eyes US Market Growth With First Store in NYC
Mar 14, 2025 • WWD
Vivaia Eyes US Market Growth With First Store in NYC
Mar 14, 2025 • Yahoo
Vivaia Eyes US Market Growth With First Store in NYC
Mar 14, 2025 • Footwear News
Bella Hadid Takes Satin Vivaia Derby Flats to the Streets of Paris After a Whirlwind Fashion Week
Mar 12, 2025 • Yahoo
Bella Hadid Takes Satin Vivaia Derby Flats to the Streets of Paris After a Whirlwind Fashion Week
Mar 12, 2025 • Footwear News
10 Cosmo Editors put the viral comfy shoe brand VIVAIA to the test
Feb 6, 2025 • Cosmopolitan
Data Breach Alert: Vivaia Faces Potential Cybersecurity Threat
Jan 9, 2025 • Cyber Press
VIVAIA is finally in PH — here’s what to expect from the footwear brand
Jan 7, 2025 • Rappler
Oprah Styles Monochromatic Caramel Ensemble With Water-Repellent Vivaia Ankle Boots for Latest Book Club Interview
Dec 9, 2024 • Yahoo
Our Lab Pros Explain What Makes VIVAIA Shoes So Great for Problematic Feet
Dec 5, 2024 • Good Housekeeping
VIVAIA's Stylish & Comfy Regina Pro Booties Were Just Spotted on Oprah
Dec 4, 2024 • SheKnows
It’s VIVAIA Era: Versatile Shoes Loved By Selena Gomez And Jenna Ortega
Nov 12, 2024 • Vogue Hong Kong
VIVAIA’s Early Black Friday Sale Has Huge Discounts on the Comfy, Chic Shoes Worn by Katie Holmes & Julia Roberts
Nov 4, 2024 • SheKnows
Popular Footwear Brand Vivaia Opens First NYC Store at 68 Prince Street
Oct 31, 2024 • Commercial Observer
Women's footwear brand Vivaia Shoes to open first New York City store
Oct 31, 2024 • The Business Journals
Kamala Harris’ Stepdaughter Ella Emhoff Models Sustainable Vivaia Shoes With ‘Big Pants’
Oct 16, 2024 • Yahoo