10 days ago
Communications Director
Atoms
Los Angeles, CA (On-site)Full time$160K/yr – $200K/yr
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Communications Director
Los Angeles, CA (On-site)
$160K/yr – $200K/yrSenior Level10+ years expFull time
Posted 10 days ago
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Job Summary
Own and sequence company-wide and vertical public moments, build the vertical media network, and lead new-media strategy for leadership, while guiding internal and crisis communications across four distinct businesses.
- Own the moment calendar and sequencing of major announcements
- Build and run a vertical media network with embedded agencies and operators
- Lead new-media strategy for Atoms leadership and advise on timing and framing of public moments
Job Description
Responsibilities
- Own the company-wide moment calendar , sequencing partnership announcements, fundraises, key hires, and first-site or product launches so they compound into a coherent story rather than compete with each other for attention.
- Build and run the vertical media network , recruiting and managing boutique agencies and individual operators embedded in each industry's press ecosystem, in place of a single centralized firm covering all four.
- Lead new-media strategy for Atoms leadership , identifying and securing placements with the top-tier and niche podcasts/shows/events most relevant to each vertical's audience.
- Set channel and tier strategy , operating the existing architecture — newsroom as system of record, blog/Perspectives for thesis-level narrative, company LinkedIn for amplification.
- Drive customer-forward storytelling , shifting the default from Atoms talking about its customers to structuring press moments where customers speak directly about their own growth — surfacing CloudKitchens, Picnic, or other Atoms companies.
- Advise leadership directly on the timing, framing, and risk of every major public moment across a business where the wrong call carries real regulatory and partnership consequences.
- Internal Communications: Own how Atoms communicates with its own people across four distinct businesses— major news, partnerships, hires, and launches from inside the company first.
- Develop a crisis management playbook before it's needed, mapping the realistic risk scenarios across each vertical and have a response strategy ready for each.
Requirements
- 10+ years in communications, including direct experience building a comms function from zero at a high-growth company in a regulated or partnership-dependent industry.
- A track record of reporting directly into leadership as a strategic advisor, not just an executor of a plan set by someone else.
- Range across the full spectrum of comms work — product launches, funding announcements, executive comms, crisis response, internal comms — rather than depth in a single lane.
- Experience managing a portfolio of boutique agency relationships in parallel, in place of one centralized firm of record.
- The judgment to hold several distinct narratives at once — food delivery, mining, robotics — without collapsing them into one generic voice.
- Sound instincts for substance-forward, low-combativeness media strategy, with an understanding of the asymmetric downside of an adversarial press strategy for a business built on partnerships and regulatory relationships.
- Existing relationships in one or more of: restaurant tech, industrial/mining press, robotics and deep tech, or business/finance trade media.
- Experience building new-media placement strategy for founders or executives.
Benefits
- Medical, dental, and vision insurance (multiple plans, incl. HSA options).
- Company-paid life and disability insurance (short- and long-term).
- Voluntary insurance: accident, critical illness, hospital indemnity.
- Optional supplemental life insurance for self, spouse, and children.
- Pet insurance discount.
- 401(k).
- Health Savings Account (HSA)
- Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
- Time Off policies:
- Discretionary vacation days
Atoms
Atoms builds physical automation to transform industry and move the world.Everything in our civilization is mined, grown, manufactured, and moved. Atoms develops the robotics, software, and infrastructure that automate these physical systems.Atoms Food: Infrastructure for better food.Atoms Mining: More productive mines to power Earth’s industries.Atoms Transport: Wheelbase for robots.Together, these systems form a new class of computation for the real world - machines that sense, predict, and act in physical environments to make industry more productive, reliable, and scalable.Atoms build the progress machines that power the next era of human advancement.
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