1 month ago
Brand Director
Atoms
San Francisco, CA (On-site)Full time$170K/yr – $200K/yr
All marketing roles in the US
Get alerts for this search
All marketing roles in the US
Get alerts for this search
Brand Director
San Francisco, CA (On-site)
$170K/yr – $200K/yrSenior Level10+ years expFull time
Posted 1 month ago
Job Summary
Own the multi-product brand strategy and system, lead end-to-end campaigns, and build thought leadership and partnerships to drive awareness, credibility, and growth across SMB and enterprise restaurant markets.
- Own positioning, campaigns, and measurement framework
- Lead creative resourcing and brand operations
Job Description
Responsibilities
- Own brand strategy and positioning across the portfolio — the overarching Atoms narrative and how each product brand ladders up to it
- Own the brand positioning and messaging framework, ensuring consistent, differentiated communication across every stakeholder touchpoint — web, product, sales, lifecycle, social, events, and PR
- Build and steward the brand system: voice, visual identity, messaging architecture, and guidelines that keep every surface coherent as we scale
- Lead brand campaigns end to end — concept, creative, production, and measurement — that build awareness and preference with not only SMB restaurant operators but also enterprise buyers
- Design reputation and category-leadership strategies that establish Atoms and its products as the trusted names in restaurant technology
- Partner with Comms to create thought-leadership platforms that position Atoms leaders as authoritative voices in restaurant tech, robotics, real estate and operator software
- Cultivate co-marketing and strategic brand partnerships that enhance credibility and extend reach in key operator and enterprise communities
- Partner with Product Marketing, Growth, and Performance so the brand shows up coherently across paid, web, lifecycle, sales, and events — and so brand and demand reinforce each other
- Manage creative resourcing — in-house designers and writers plus external agencies and production partners — and raise the creative bar across the org
- Develop the systems and templates (brand deck guidelines, asset libraries) that let a lean team produce on-brand work fast
Requirements
- 10+ years in brand marketing, including significant experience leading brand at a high-growth company
- A proven track record driving brand from strategy through execution (campaigns, identity systems, or rebrands you can point to)
- Experience owning a brand positioning and messaging framework and keeping it consistent across many touchpoints and audiences
- Strong creative judgment paired with commercial discipline; you tie brand to business outcomes, not just aesthetics
- Excellence in storytelling; you can articulate a narrative that lands with a busy operator and an enterprise buyer alike
- A background building and managing creative teams and agency relationships
- Strong analytical capability for measuring brand health, sentiment, and perception, and connecting it to the business
- Comfort in a fast-moving environment with multiple business units and shifting priorities
Preferred
- Have marketed to CEOs of large companies
- Have experience marketing products to SMBs, restaurant operators, or independent merchants
- Have built a brand or creative function from the ground up
- Have led brand across a multi-product or portfolio (multi-brand house) environment, including brand architecture work
- Have partnered closely with product and growth teams so brand and demand reinforce each other
- Have run a rebrand or launched a new brand system end to end
- Have built brand operations - guidelines, design systems, and asset libraries - that scale creative output on a lean team
Benefits
- Medical, dental, and vision insurance (multiple plans, incl. HSA options).
- Company-paid life and disability insurance (short- and long-term).
- Voluntary insurance: accident, critical illness, hospital indemnity.
- Optional supplemental life insurance for self, spouse, and children.
- Pet insurance discount.
- 401(k).
- Health Savings Account (HSA)
- Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
- Discretionary vacation days
- 8 paid holidays per year
Atoms
Atoms builds physical automation to transform industry and move the world.Everything in our civilization is mined, grown, manufactured, and moved. Atoms develops the robotics, software, and infrastructure that automate these physical systems.Atoms Food: Infrastructure for better food.Atoms Mining: More productive mines to power Earth’s industries.Atoms Transport: Wheelbase for robots.Together, these systems form a new class of computation for the real world - machines that sense, predict, and act in physical environments to make industry more productive, reliable, and scalable.Atoms build the progress machines that power the next era of human advancement.
Salaries
Posted range
$170K/yr – $200K/yr
Taken straight from the job posting.
Marketing Team
Marketing Roles Posted (Last 30 Days)
3
Recent Ads
Traffic Signals
Monthly Visitors
86.2K
Monthly Google Ads Budget
$21.5K
Traffic Source Mix
Search
40.6%
Direct
31.1%
Referral
10.4%
Social
16.7%
Paid
0.2%
Headcount Trend
Current headcount: ~639