7 weeks ago
Manager, Marketing & Social Media
Playa Bowls
Ladue, MO (On-site)Part time$25/hr – $60/hr
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Manager, Marketing & Social Media
Ladue, MO (On-site)
$25/hr – $60/hrManagerPart time
Posted 7 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own local events and community engagement with end-to-end planning, partner vetting, social content leadership, and loyalty promotions to drive traffic and measurable ROI.
- Partnerships & Events: Identify opportunities, plan activations, and on-site execution to move traffic and sales.
- Social & Content: Own Instagram/TikTok presence, weekly short-form video creation, and community management.
- Loyalty & Reporting: Activate promotions, track ROI across platforms and assets, and deliver monthly performance updates.
Job Description
Responsibilities
- Build and maintain a master contact list of local schools, universities, sororities, athletic departments, run clubs, gyms, and corporate offices across our markets.
- Generate inbound and outbound leads for events, catering, fundraisers, and dine-to-donate nights.
- Vet partnership opportunities and prioritize the ones that drive measurable traffic, sales, or brand visibility.
- Plan events end-to-end, from initial outreach through on-site execution, including setup and breakdown.
- Lead the social presence for our shop accounts on Instagram and TikTok, including planning, scheduling, posting, and community management.
- Shoot, edit, and publish native short-form content (Reels, TikToks, UGC-style videos) on a consistent weekly cadence.
- Coordinate influencer DMs, partnership visits, and content collaborations.
- Create boosted posts and report on engagement, reach, and follower growth.
- Support loyalty campaigns and promotions, including segment-specific activations such as lapsed-guest win-backs, daypart shifts, and cross-store activation.
- Coordinate Google Business Profile updates, photos, and review response support across all locations.
Requirements
- Experience in events, hospitality marketing, brand ambassadorship, or a related field.
- Reliable personal vehicle, valid driver’s license, and willingness to travel in the St. Louis metropolitan area.
- Comfort on camera, plus hands-on experience shooting and editing short-form video content (Reels, TikTok) on an iPhone.
- Strong outbound communication skills.
- Project management experience.
- Availability to work weekends and evenings as needed for events, activations, and catering. This is core to the role.
- A passion for community, hospitality, and building a brand.
Preferred
- Background in grassroots marketing and social media, and ideally events and catering. A big part of this role is getting out into the community.
- Existing network in the St. Louis markets.
- Prior experience in food and beverage and/or retail.
Benefits
- Employee discounts
- Clear growth path into a Regional Marketing Manager role as we expand to multiple new locations. Ability to grow into full-time employment with benefits and retirement options if desired.
- A high-trust, high-ownership environment where the work you do has a visible, immediate impact on the business.
Playa Bowls
3.8 Glassdoor
New Jersey's original acai shop serving healthy super fruit bowls, smoothies, juices, oatmeal, soup, and coffee. Now with 100 locations nationwide!
Founded in 2014
Belmar, New Jersey, USA
2K employees (48 in marketing)
56% recommend to a friend
78% CEO approval
Traffic Signals
Monthly Visitors
277.5K
Monthly Google Ads Budget
$302
Traffic Source Mix
Search
59.1%
Direct
34.5%
Referral
5.3%
Social
0.8%
Paid
0.2%
Headcount Trend
Current headcount: ~2K
Marketing Team
Marketing Team Size
42 (2% of company)
Median Career Experience
5 years
Median Tenure
2.6 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Mark Foulds
Vice President, Digital Marketing
At the company for 7 months
Alaina Hallmark
Marketing Director
At the company for 2 years
Brenna Trumper
Director of Integrated Marketing and Communications
At the company for 12 years 3 months
Angalyse Keyock
Director of Marketing, Community and Employee Relations Eastern PA
At the company for 8 years 11 months
Funding
Last Raise
Private Equity, 5 years ago
Funding History
- Aug 2021Private Equity