3 months ago
Content Marketing Associate
University at Buffalo
Buffalo, NY (On-site)Full time
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Content Marketing Associate
Buffalo, NY (On-site)
Salary Not AvailableEntry LevelFull time
Posted 3 months ago
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Job Summary
Drive school-content creation and archival photography/videography to raise brand awareness and support external relations for the University at Buffalo School of Architecture and Planning.
- Own photography/videography capture at events and maintain the photo archive.
- Must-have: Understanding of graphic design and ability to support content across web, social, and print.
- Standout: Cross-functional collaboration to inform branding and institutional objectives.
Job Description
Responsibilities
- Lead the design and production of content/graphic assets to integrate into the School’s website, social media, email campaigns, print collateral, advertisements, digital/environmental displays, and video by leveraging technologies and utilizing visual storytelling techniques, in collaboration with the Communications team.
- Document daily life at the School and all major School events (reviews, lectures, presentations, celebrations, etc.) as needed via photography and videography.
- Maintain a searchable archive of photos in the School’s photo repository, SmugMug.
- Keep up to date with major School and departmental initiatives, faculty research and activities, student-led efforts, and activities that reflect the spirit of the School to inform relevant story/photography ideas and alignment with institutional objectives for reputational gain, recruitment, and external relations.
- Assist in management of posting content to the School’s social media platforms (Instagram, LinkedIn, Facebook, and YouTube).
- Facilitate innovative content, formats, and strategies to maximize impact and engagement.
- Support administration and management of the School’s website (ability to manage web components using HTML, CSS, and modern front-end frameworks consistent with School standards and accessibility guidelines is a plus).
- Ensure timely delivery of content, in line with priorities and timeline of the School and communications office, while consistently maintaining brand standards.
- Provide logistical/administrative support for outsourced contracts for marketing collateral as needed.
University at Buffalo
4.3 Glassdoor
Put your #UBhornsUP! At the University at Buffalo, our extraordinary #UBTrueBlue community, creative activity and research change the world. #UBuffalo is New York State's flagship university and a proud member of the Association of American Universities.
Buffalo, New York, USA
12K employees (218 in marketing)
82% recommend to a friend
69% CEO approval
Traffic Signals
Monthly Visitors
3.6M
Monthly Google Ads Budget
$74.2K
Traffic Source Mix
Search
27.8%
Direct
31%
Referral
4.1%
Social
0.5%
Paid
0.1%
Headcount Trend
Current headcount: ~11.9K
Marketing Team
Marketing Team Size
218 (2% of company)
Funding
Total Funding
$23M
Last Raise
$20M
Grant, 3 years ago
Funding History
- Jan 2023Grant • $20M
- Aug 2022Grant • $2.9M
- Apr 2022Grant • $50K