Own the U.S. eCommerce footprint across major retailers and emerging channels, turning brand priorities into action on media, content, assortment and pricing to drive measurable growth.

Own channel strategy and cross-functional execution for key platforms including Amazon, Walmart and TikTok Shop to lift share and conversion.
Lead test-and-learn and performance tracking to improve efficiency, ROAS, and scale across the digital shelf and marketplace ecosystem.

Job Description

Responsibilities

Own and evolve the U.S. eCommerce strategy across Amazon, Walmart, TikTok Shop, and emerging digital commerce channels aligned to commercial growth, market share, and profitability objectives.
Translate brand and commercial priorities into clear, actionable eCommerce plans across the full funnel (media, content, assortment, pricing, and promotion)
Define quarterly performance plans, KPIs, and investment priorities, with a strong focus on measurable outcomes (e.g., conversion, share, ROAS, traffic)
Lead performance tracking and identify opportunities to improve efficiency, effectiveness, and scale across the eCommerce ecosystem
Drive structured test-and-learn initiatives to continuously optimize performance
Evaluate and recommend new marketplace opportunities, platform capabilities, and digital growth initiatives that support the expansion of the Star Brands portfolio.
Lead strategic development and growth across Amazon, Walmart.com, Homedepot.com, TikTok Shop, and future digital commerce channels.
Develop and execute channel-specific growth plans that support overall business objectives
Partner with Sales on assortment, pricing, and promotional strategy to maximize online performance
Support innovation launches and new product introductions through channel-specific go-to-market plans.

Rust-Oleum Corporation

Solving challenges is the very foundation of who we are. After all, in the beginning, our founder, sea captain Robert Fergusson, didn’t particularly care about paint. He just wanted to keep his ship intact. That’s why, when he noticed that an accidental splash of fish oil had stopped the relentless spread of corrosion on his rusty metal deck, he immediately recognized it for what it was: A valuable solution. The same passion that drove the Captain to spend his next few years creating the world’s first rust-preventative paint still drives us today. When we see a problem, we work diligently until we've perfected a solution—which has led to some of the most cutting-edge, durable and innovative products in the industry. If you've got a surface you need to protect or a look you want to transform, you've come to the right place. We have a coating for every challenge. Welcome to Rust-Oleum, home of trusted quality—and powerful solutions—since 1921. __Rust-Oleum Corporation is a subsidiary of RPM International, Inc.

Founded in 1921

Vernon Hills, Illinois, USA

1.5K employees (146 in marketing)

www.rustoleum.com

Traffic Signals

Monthly Visitors

290.2K

Monthly Google Ads Budget

$62

Traffic Source Mix

65.8%

Direct

27.7%

Referral

3.6%

Social

2.4%

Paid

0.5%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size

112 (7% of company)

Marketing Roles Posted (Last 30 Days)

Recent News

Aerosol Paints Market 2032: Krylon, Rust-Oleum & Montana Colors Lead Urban Art Rise – Trends

Sep 16, 2025 • newstrail.com

Rust-Oleum’s public yard sale to benefit Lake County Veterans and Family Services

Aug 25, 2025 • Daily Herald

RPM International Acquires Ready Seal, Boosts Rust-Oleum Business

Jun 18, 2025 • The Globe and Mail

Responsibilities

Own and evolve the U.S. eCommerce strategy across Amazon, Walmart, TikTok Shop, and emerging digital commerce channels aligned to commercial growth, market share, and profitability objectives.
Translate brand and commercial priorities into clear, actionable eCommerce plans across the full funnel (media, content, assortment, pricing, and promotion)
Define quarterly performance plans, KPIs, and investment priorities, with a strong focus on measurable outcomes (e.g., conversion, share, ROAS, traffic)
Lead performance tracking and identify opportunities to improve efficiency, effectiveness, and scale across the eCommerce ecosystem
Drive structured test-and-learn initiatives to continuously optimize performance
Evaluate and recommend new marketplace opportunities, platform capabilities, and digital growth initiatives that support the expansion of the Star Brands portfolio.
Lead strategic development and growth across Amazon, Walmart.com, Homedepot.com, TikTok Shop, and future digital commerce channels.
Develop and execute channel-specific growth plans that support overall business objectives
Partner with Sales on assortment, pricing, and promotional strategy to maximize online performance
Support innovation launches and new product introductions through channel-specific go-to-market plans.