4 weeks ago
Senior Creative Strategist, Performance Marketing
Cantina Labs
USA (On-site)Full time$150K/yr – $200K/yr
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Senior Creative Strategist, Performance Marketing
USA (On-site)
$150K/yr – $200K/yrSenior Level5+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Own creative direction and production for performance marketing across Meta, TikTok, YouTube and more, with AI-driven iteration on Cantina's product storytelling.
- Own scaled creative production across multiple surfaces with multi million dollar ad spend.
- Define AI-generated creative strategy and build high volume testing pipelines to iterate quickly on concepts and campaigns.
- Lead creative performance analytics and cross functional collaboration to drive measurable lift.
Job Description
Responsibilities
- Produce and direct scaled creative across all performance marketing surfaces (Meta, TikTok, YouTube, mobile ad networks, etc) with multi-million dollar ad spend.
- Develop performance creative concepts built on intimate understanding of Cantina as a product/platform and its consumer use-cases.
- Build and own processes for producing high volume, iterative ads leveraging both traditional and AI-generated production.
- Define creative strategies and vision for AI-generated ads.
- Own creative performance analytics to track what's working and iterate on best-performing concepts and campaigns.
- Set the creative inputs across creative testing plans to optimize creative.
- Manage external agencies and cross-functional teams to ensure high-quality creative output across all performance marketing channels.
- Lead regular creative brainstorms, reviews, and presentations to internal stakeholders, including leadership.
- Oversee the QC process for in-house and external creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume.
- Stay up-to-date on and apply emerging technologies, production methods, and best practices in performance creative and performance marketing.
Requirements
- 5+ years of experience in creative direction for performance marketing
- Experience building creative testing frameworks and production pipelines at scale
- Bias for clear systems and processes
- Active use of AI tools, automation, and workflows
- Data fluency: you can build infrastructure to ingest campaign performance data and translate insights into creative direction
- Demonstrated portfolio of high-performing performance creative, particularly short-form video ads
- Deep understanding of the consumer marketing landscape and channels (Meta, TikTok, etc)
- Demonstrated experience collaborating effectively with external agencies and cross-functional teams
- Demonstrated ability to drive measurable impact (e.g. creative quality improvements combined with quantitative performance improvements)
Benefits
- Competitive salary and generous company equity
- Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
- 42 days of paid time off, including:
- 15 PTO days
- 10 sick days
- 15 company holidays
- 2 floating holidays
- Generous parental leave & fertility support
- 401(k) retirement savings plan
- Lifestyle spending account – $500/month to use however you’d like
Cantina Labs
Cantina Labs is a social AI company, developing a suite of advanced real-time models that push the boundaries of expression, personality, and realism. We bring characters to life, transforming how people tell stories, connect, and create. We build and power ecosystems. Cantina, our flagship social AI platform, is just the beginning.
Traffic Signals
Monthly Visitors
144.9K
Traffic Source Mix
Search
41.3%
Direct
40.1%
Referral
6.9%
Social
10.6%
Paid
0.8%
Headcount Trend
Current headcount: ~398
Marketing Team
Marketing Team Size
23 (6% of company)
Marketing Roles Posted (Last 30 Days)
2