4 months ago
Senior Manager, Data Science (Marketing)
BioLife Plasma Services
Vernon Hills, IL (Hybrid)Internship$137K/yr – $215K/yr
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Senior Manager, Data Science (Marketing)
Vernon Hills, IL (Hybrid)
$137K/yr – $215K/yrSenior Level7+ years expInternship
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive marketing analytics initiatives to turn data into action across campaigns and channels.
- Must-have: 7+ years of advanced analytics and statistical modeling experience.
- Standout: Cross-functional delivery with DD&T and real-time dashboards.
Job Description
Responsibilities
- Lead marketing science initiatives in the development and execution of advanced analytics to support marketing strategies and goals.
- Provide thought leadership on marketing measurement techniques, including trade-offs between controlled experiments, natural experiments, and multivariate statistical models for different situations.
- Partner with our media agency to ensure we are maximizing the output of our media mix model (MMM) partner.
- Deep understanding and experience with creating and managing marketing attribution solutions, i.e., multi-touch attribution (MTA). Ability to build/maintain in-house solutions and/or work with outside partners as necessary.
- Identify and maintain marketing analytics key performance indicators (KPIs) to track and measure performance.
- Partner with data scientists, IT, and consultants to develop advanced analytical models and dashboards related to marketing.
- Ability to perform statistical analyses and tests to quantify the business value of an opportunity.
- Familiarity with AI/ML applications in marketing.
- Ensure the accurate and timely delivery of marketing performance reports and insights.
- Able to translate data into contextualized insights that can be shared across the business.
Requirements
- Bachelor’s and/or master’s degree in any area of social science, business, marketing, advertising, or a closely related field.
- Experience with data analytics from end-to-end, i.e., including ideation, proposal creation, getting stakeholder buy-in, gathering requirements, designing analytics models/solutions, building prototypes, and working with IT/Data Science teams to deploy and scale solutions.
- 7+ years of experience in advanced analytics and statistical modeling in the areas of business performance analysis, forecasting, promotion and media effectiveness and optimization, and consumer behavior
- Excellent verbal and written communication and presentation skills. Able to communicate effectively to all levels of the organization, including senior leadership.
- Bring a growth mindset, curiosity, positivity, intuitive thinking, and a passion for excellence.
Preferred
- Media agency or retail industry analytics experience a plus.
- Experience with survival analysis (time-to-event, duration, event history analysis, etc.) a plus.
- Knowledge of CRM systems and marketing automation tools a plus.
Benefits
- comprehensive benefits program
- well-being benefits
- paid volunteer time off
- company holidays
- sick time and paid vacation benefits (up to 120 hours vacation for new hires, up to 80 hours sick time per year)
BioLife Plasma Services
3.2 Glassdoor
Every day at BioLife, we feel good knowing that what we do helps improve the lives of patients with rare diseases. While you focus on our donors, we’ll support you. We offer a purpose you can believe in, a team you can count on, opportunities for career growth, and a comprehensive benefits program, all in a fast-paced, friendly environment.
Founded in 1994
Bannockburn, Illinois, USA
3.7K employees (11 in marketing)
59% recommend to a friend
63% CEO approval
Traffic Signals
Monthly Visitors
4.6M
Monthly Google Ads Budget
$267K
Traffic Source Mix
Search
37.7%
Direct
55.1%
Referral
4.1%
Social
1.3%
Paid
1.7%
Headcount Trend
Current headcount: ~3.7K
Marketing Team
Marketing Team Size
9 (0% of company)