2 months ago
Email Marketing Manager (Interim Consultant) ($65/hour, 25 hours/week, 2 month contract)
Khan Academy
Mountain View, CA (Remote)Contract
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Email Marketing Manager (Interim Consultant) ($65/hour, 25 hours/week, 2 month contract)
Mountain View, CA (Remote)
Salary Not AvailableMid LevelContract
Posted 2 months ago
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Job Summary
Own the fundraising content engine and cross-functional campaign cockpit to move donors from engagement to giving, focusing on BTS messaging, segmentation, testing, and AI-assisted drafting for scalable results.
- Content strategy and copy across executive voices to drive donor engagement.
- Campaign planning, testing, and execution for May–Sept with advanced segmentation and learning loops.
- AI-enabled drafting and analytics to accelerate iteration and inform cross-team decisions.
Job Description
Responsibilities
- Content Strategy & Copywriting: Draft compelling fundraising appeals using distinct organizational personas, including Sal Khan, the Chief External Affairs Officer, and the Community Giving Manager.
- Campaign Execution: Write and edit all email copy for May, June, and July outreach, including support for mid-level emails and other emails as necessary.
- AI Optimization: Refine and train a custom GPT or AI assistant to streamline the drafting and copy-editing process for future campaigns.
- Back to School (BTS) Campaign Strategy: Strategic Roadmap: Develop the email testing and messaging strategy for the critical August/September BTS campaign.
- Creative Direction: Collaborate with the design team to ensure visual assets align with the strategic narrative for the BTS season.
- Advanced Segmentation & Testing: Optimization: Build a comprehensive segmentation testing strategy for June–September. This includes identifying new segments to test and refine ahead of the End-of-Year (EOY) giving season.
- A/B Testing: Maintain a rigorous testing schedule (subject lines, CTA, layout) and document learnings.
- Analysis: Evaluate the results of the May fundraising campaign and other emails to identify insights.
- Pilot Programs & Collaboration: Paid Acquisition: Collaborate with Senior Community Giving Manager to design a "Test and Learn" campaign for paid donor acquisition.
- Cross-Functional Partnering: Partner with the Paid Ads Manager on buying strategy and provide creative direction for ad assets.
Requirements
- Fundraising Expertise: Proven track record in digital fundraising or marketing, specifically in "engagement-to-donor" conversion.
- Strategic Copywriting: Ability to pivot between different executive voices and write high-converting, empathetic copy.
- Data Literacy: Deep experience in audience segmentation and A/B testing methodologies.
- Marketing Tech Savvy: Understanding of Salesforce Marketing Cloud capabilities to effectively direct the technical build consultant.
- Collaboration: Experience working with design and paid media teams to create a cohesive multi-channel experience.
- Passion for Education: A desire to make a difference in the lives of learners everywhere.
- Proven cross-cultural competency skills demonstrating self-awareness, awareness of other, and the ability to adopt inclusive perspectives, attitudes, and behaviors to drive inclusion and belonging throughout the organization.
- Motivated by the Khan Academy mission “to provide a free world-class education for anyone, anywhere."
Khan Academy
4.2 Glassdoor
Khan Academy is a non-profit educational organization created in 2006 by educator Salman Khan to provide "a free, world-class education for anyone, anywhere".
Founded in 2006
Mountain View, California, USA
2.2K employees (297 in marketing)
86% recommend to a friend
89% CEO approval
Traffic Signals
Monthly Visitors
25.9M
Monthly Google Ads Budget
$992.8K
Traffic Source Mix
Search
44.4%
Direct
49.7%
Referral
5.2%
Social
0.6%
Paid
0.1%
Headcount Trend
Current headcount: ~2.2K
Marketing Team
Marketing Team Size
226 (10% of company)
Funding
Total Funding
$16.2M
Last Raise
$10K
Series A, 4 years ago
Funding History
- Jan 2022Series A • $10K
- Jul 2020Grant • $3M
- Oct 2017Grant • $3M