1 day ago
Senior Manager, Peer to Peer Marketing
PharmaEssentia
Burlington, MA (Unknown)Full time$138K/yr – $179K/yr
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Senior Manager, Peer to Peer Marketing
Burlington, MA (Unknown)
$138K/yr – $179K/yrSenior Level7+ years expFull time
Posted 1 day ago
Job Summary
Own and drive the end-to-end advisory, P2P education, and KOL engagement programs, turning HCP insights into actionable brand strategies and cross-functional initiatives.
- Lead advisory boards and P2P education initiatives with cross-functional partners
- Manage KOL relationships and ensure compliant, impactful education programs
- Collaborate with Brand, Medical Affairs, Sales, and Legal to execute strategic programs
Job Description
Responsibilities
- Advisory Boards & Insight Generation:
- Lead advisory board strategy and execution, including objectives, key business questions, KOL selection, agenda development, contracting, facilitation, and post-meeting deliverables.
- Partner with cross-functional stakeholders to ensure advisory boards address meaningful strategic questions and generate actionable insights.
- Synthesize HCP and KOL perspectives into clear themes and recommendations that inform brand strategy, educational priorities, and customer engagement.
- Establish effective processes for sharing insights and recommendations with senior leadership and relevant cross-functional teams.
- Peer-to-Peer Education & Strategy:
- Develop and execute the P2P education strategy in alignment with brand objectives and HCP educational needs.
- Build, launch, and evolve P2P platforms and programs across live, virtual, and hybrid channels.
- Translate brand strategy into relevant, compelling, and compliant HCP educational experiences.
- Partner with Brand and Medical Affairs to ensure P2P content is strategically aligned, scientifically rigorous, and responsive to HCP needs.
Requirements
- Bachelor's degree in Business, Marketing, Life Sciences, or related field.
- 5–7+ years of progressive commercial pharmaceutical or biotechnology experience.
- Hematology-Oncology and/or Rare Disease experience strongly preferred
- Minimum of 3 years of experience in commercial, brand marketing, medical education, P2P education, and/or KOL management.
- Experience leading advisory boards and translating HCP and KOL insights into actionable brand and commercial strategies.
- Demonstrated success developing and executing HCP engagement and P2P education strategies within rare disease or other highly specialized markets.
- Strong understanding of healthcare compliance requirements related to HCP engagement, advisory boards, and speaker programs.
- Demonstrated experience engaging and building productive relationships with national and regional KOLs.
- Experience supporting product launches and/or growth-stage brands.
- Strong executive presence with the ability to engage senior commercial leadership, KOLs, and cross-functional stakeholders.
Benefits
- Comprehensive medical coverage
- Dental and vision coverage
- Generous paid time-off
- 401(k) retirement plan with competitive company match
- Medical & Dependent Care Flexible Spending Account
- Up to $150 monthly cell phone reimbursement
- Employee Assistance Program
PharmaEssentia
4.0 Glassdoor
PharmaEssentia USA Corporation, a subsidiary of PharmaEssentia Corporation (TWSE: 6446), a global biopharmaceutical innovator based in Taiwan, leveraging deep expertise and proven scientific principles to deliver new biologics in hematology, oncology, and immunology. Founded in 2003, PharmaEssentia is now expanding its global presence with operations in the U.S., Japan, China and Korea.
Founded in 2003
Burlington, Massachusetts, USA
337 employees (10 in marketing)
72% recommend to a friend
Salaries
Posted range
$138K/yr – $179K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
10 (3% of company)
Median Career Experience
20 years
Median Tenure
2 years
Marketing Roles Posted (Last 30 Days)
2
People
HR / Recruitment
Marketing Leadership
Funding
Total Funding
$462.7M
Last Raise
$462.7M
Post IPO Equity, 3 years ago
Funding History
- Apr 2023Post IPO Equity • $462.7M
- Aug 2022Post IPO Equity
Traffic Signals
Monthly Visitors
17.5K
Traffic Source Mix
Search
46.3%
Direct
44.6%
Referral
5.3%
Social
2.6%
Paid
1.1%
Headcount Trend
Current headcount: ~338