5 days ago
Digital Experience Manager
Wellstar Health System
Marietta, GA (Unknown)Full time
Marketing jobs
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Digital Experience Manager
Marietta, GA (Unknown)
Salary Not AvailableMid Level5+ years expFull time
Posted 5 days ago
Job Summary
Own the end-to-end digital experience program by coordinating strategy with marketing and cross-functional teams to deliver accessible, user-centric website and app updates.
- Drive multi-project timelines and feature rollouts across website and app platforms.
- Collaborate with marketing, IT, and analytics to optimize user journeys and measure impact.
Job Description
Responsibilities
- Support for Digital Experience Strategy and Execution - Support the Director of Digital Experience in executing the overall strategy for website and app platforms, ensuring alignment with business goals and customer needs.
- Collaborate with the Director to identify areas for improvement in digital experience and help implement enhancements.
- Act as a key point of contact for marketing teams, ensuring seamless communication and alignment on digital priorities.
- Develop and maintain project timelines and task lists, effectively coordinating multiple projects simultaneously.
- Help coordinate and oversee the implementation of website and app updates, including feature rollouts, content changes, and performance optimizations.
- Advocate for user-first design principles, ensuring digital platforms provide accessible, user-centric experiences that resonate with healthcare consumers.
- Integrate website and app strategies with the annual marketing plan, ensuring alignment with broader brand objectives and service line marketing campaigns.
- Serve as a support resource for cross-functional teams, including marketing, creative, IT, and analytics, to ensure digital experience initiatives are aligned and executed efficiently.
- Collaborate with marketing leadership and service line marketing teams to integrate campaigns, promotions, and content into digital platforms while adhering to established standards and protocols.
- Liaise with external vendors, agencies, and partners to support website and app initiatives as needed.
Requirements
- Required Minimum Education: Bachelors Marketing or Bachelors Digital Communications and Media/Multimedia or Bachelors Webmaster and Web Management or Bachelors Other / Related Field or Bachelors Business Administration/Management or Bachelors Business Information Systems
- Required Minimum License(s) and Certification(s): All certifications are required upon hire unless otherwise stated.
- Additional License(s) and Certification(s):
- Required Minimum Experience: Minimum 5 years of experience in digital marketing, website/app management, or a related role. Required Experience defining consumer experiences across a multichannel ecosystem. Required Demonstrated success in supporting digital initiatives and optimizing customer experiences. Required
- Required Minimum Skills: Experience with website and app management tools (e.g., SiteCore,WordPress, Adobe Experience Manager, or similar CMS platforms). High Basic understanding of front-end and back-end development processes and technologies (e.g., HTML, CSS, Google Tag Manager, JavaScript). High Strong knowledge of analytics tools like Google Analytics, Adobe Analytics, or similar platforms. High Familiarity with behavioral analysis tools, including: Google Search Console, Google Analytics, Fullstory, Semrush, Google Optimize, Optimizely Medium Knowledge of SEO, accessibility (WCAG standards), and usability best practices. High Familiarity with user testing, product usability and A/B testing High Experience with collaboration and workflow tools such as Jira, Trello, or Asana. Medium Strong organizational skills with the ability to manage multiple tasks and priorities simultaneously. High Proven ability to create and maintain documentation and workflows. High Experience in supporting cross-functional teams to execute digital projects and initiatives. High Analytical mindset with the ability to interpret data and provide actionable insights. High Excellent communication and interpersonal skills to collaborate effectively with internal and external teams. High Proactive and resourceful problem solver with a focus on delivering results. High Detail-oriented with a commitment to quality and accuracy. High Highly adaptable and able to thrive in a dynamic, fast-paced environment. High A passion for improving digital healthcare journeys and delivering meaningful, user-focused experiences. High
Wellstar Health System
3.6 Glassdoor
At Wellstar Health System, our mission is to enhance the health and well-being of every person we serve. Nationally ranked and locally recognized for our high-quality care, inclusive culture and world-class doctors and caregivers, Wellstar is one of the largest, most integrated healthcare systems in Georgia. Our specialists and primary care providers work in a multidisciplinary environment with nearly 30,000 diverse team members throughout our hospitals, health parks and medical offices. Communities can also access our outpatient centers, a pediatric center, nursing centers, and hospice and home care services. We’re proud to be home to the second-largest Emergency Department in the country, as well as being the only system in Georgia operating multiple trauma centers. We’re also known for our exceptional work culture, featured on the Great Places to Work®, Fortune 100 Best Companies to Work For® and the Seramount Best Company for Multicultural Women® lists. We continue to attract the best and the brightest in healthcare.At a time when our industry is changing rapidly, Wellstar remains committed to exceeding expectations from our patients and team members, while transforming healthcare delivery. We stand behind our values to serve with compassion, pursue excellence and honor every voice.
Founded in 1993
Marietta, Georgia, USA
18K employees (166 in marketing)
65% recommend to a friend
63% CEO approval
Marketing Team
Marketing Team Size
97 (1% of company)
Median Tenure
4.6 years
Marketing Roles Posted (Last 30 Days)
2
Traffic Signals
Monthly Visitors
2.1M
Monthly Google Ads Budget
$332.9K
Traffic Source Mix
Search
27.3%
Direct
65.7%
Referral
5.4%
Social
0.5%
Paid
1%
Headcount Trend
Current headcount: ~18.5K