7 weeks ago
Digital Content Specialist
AKOYA
District of Columbia, USA (On-site)Full time$105K/yr – $115K/yr
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Digital Content Specialist
District of Columbia, USA (On-site)
$105K/yr – $115K/yrSenior Level7+ years expFull time
Posted 7 weeks ago
Top 1% of applicants do these two things.
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Job Summary
Own social content across multiple platforms, stay ahead of algorithm shifts, and translate analytics into executive-ready storytelling and strategy.
- Social ownership and platform-optimized storytelling across X, LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.
- Real-time and rapid-response digital content for major announcements, events, and high-attention moments.
- Translate metrics into actionable insights for senior federal leadership and political appointees.
Job Description
Responsibilities
- Owning and directing social media content across all platforms (e.g., X, LinkedIn, Instagram, Facebook, YouTube, and emerging platforms).
- Serving as a senior authority on platform algorithms, optimization, and evolving trends, ensuring strategy stays ahead of the digital curve.
- Setting the comprehensive, strategic framework for social and integrated digital storytelling that aligns with agency missions and departmental messaging priorities.
- Working with designers, videographers, animators, and writers on creative approach, pacing, tone, format, and platform-specific storytelling.
- Capturing and editing high-quality content for social media, including video and photos.
- Leading, developing, and implementing real-time and rapid-response digital content for major announcements, events, and high-attention moments.
- Presenting confidently digital strategies to senior federal leadership and political appointees, translating technical metrics into actionable insights.
- Ensuring compliance with accessibility (Section 508), records management, security, and platform policies.
Requirements
- Must have a Bachelor’s degree in a relevant field and at least 7 years of experience.
- Alternatively, must have a Master’s degree in a relevant field and 5 years of experience.
- Must be based in Washington, D.C. This onsite role will report to the federal client location daily.
- Must be able to provide a portfolio of digital and social media content.
- Must be able to receive and maintain a federal security clearance (public trust level).
- U.S. citizenship is required with verbal and written fluency in English.
- 5+ years of progressive experience leading digital or social strategy at an enterprise, agency, or government level.
- Demonstrated command of major platform algorithms, paid/organic amplification strategies, and evolving audience behaviors.
- Deep understanding of short-form social video best practices (audio, lighting, storytelling, captioning, editing).
- Proven success working with cross-disciplinary creative teams (design, video, animation, copy).
- Experience driving large-scale digital content campaigns with measurable impact.
- Strong data literacy with the ability to translate analytics into actionable strategy.
- Ability to operate confidently in high-pressure, fast-cycle environments.
- Outstanding communication, leadership, and stakeholder-management skills.
- Strong writing skills with a track record of producing client-ready deliverables from ambiguous or incomplete source material.
Nice to Have
- Experience in federal, state, or local government; public affairs; national brands; or regulated industries.
- Familiarity with crisis, reputation, and issue-management in digital spaces.
- Knowledge of digital advertising, influencer strategy, and platform partnerships.
- Experience briefing senior executives on digital strategy.
Benefits
- Medical, dental, and vision insurance
- 401(k) and profit sharing
- Eleven federal holidays and paid time off
- And more!
AKOYA
Akoya Consulting is a strategy consulting firm dedicated to People & Organization issues.Our mission is to enable companies to transform themselves in a responsible way by delivering an integrated people strategy, striking the right balance between business-driven organization needs and the state of the art talent and employee experience.Our three areas of expertise cover:- Workforce transformation: Strategic Workforce Planning, skills management, organizational design- Talent & Employee experience: talent acquisition and management, learning & development, culture, diversity & inclusion, compensation & benefits- HR Excellence: HR vision and strategy, People Analytics, HRIS
Traffic Signals
Monthly Visitors
2.5K
Traffic Source Mix
Search
29.1%
Direct
56.8%
Referral
7.8%
Social
4.9%
Paid
1.2%
Headcount Trend
Current headcount: ~118
Marketing Team
Marketing Team Size
7 (6% of company)