9 hrs ago
Principal Industry Marketer, Healthcare & Strategic Industries
LiveRamp
Niagara Falls, NY (Remote)Full time$200K/yr – $235K/yr
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Principal Industry Marketer, Healthcare & Strategic Industries
Niagara Falls, NY (Remote)
$200K/yr – $235K/yrSenior Level8+ years expFull time
Posted 9 hrs ago
Job Summary
Own and evangelize industry-focused GTM strategy by partnering with the commercial teams across healthcare and strategic industries, shaping narratives, driving adoption, and delivering measurable pipeline.
- Lead industry narrative and external messaging
- Accelerate adoption through GTM, content, and partnerships
Job Description
Responsibilities
- Be the subject matter expert and strategic partner to the commercial team across your key industries, focusing on healthcare and additional strategic industries: Auto, Telco, & Entertainment
- Own crafting differentiated external solution narratives and messaging that elevate LiveRamp’s market position and drives new business growth
- Commercialize industry-specific products, solutions, & partnerships to accelerate industry growth
- Contextualize client use cases, challenges, and solutions in the framework of LiveRamp products to drive consumption and adoption
- Oversee the development & lifecycle management of Industry GTM to achieve pipeline, adoption, and revenue targets
- Educate the organization on your industries’ key trends: market dynamics, client challenges, news and relevant competitor news, etc
- Accelerate market awareness and solution adoption through compelling thought leadership content and customer stories
- Identify new growth areas, new technology, and emerging product/service opportunities per industry and be the feedback loop to Product
- Track, measure, and report against the outcomes your key solutions drive
Requirements
- Proven adtech/martech solutions marketing leader or Healthcare marketing leader with 8+ years of experience
- Ability to understand buyers' most critical business issues and the ability to translate solutions capabilities into real business value
- Demonstrated experience in building breakthrough positioning and go-to-market strategies that accelerate product/solution/or industry growth
- Rapidly digest complex concepts and translate them into digestible marketing output: Craft stories & narratives for cross-product solutions, focused on delivering business value to customers and prospects
- Experience working with product management, product marketing, marketing / demand generation, sales teams, and sales enablement, with an emphasis on enabling sales to successfully execute / generate revenue
- Executive presence as well as strong leadership skills to influence across organizational lines
- Outstanding interpersonal, verbal, written communication, presentation, and process facilitation skills with the ability to present views in a compelling manner
- Highly-collaborative team player with the knowledge, intellect and temperament to work effectively in a fast-paced, energetic and complex environment
- Startup personality: smart, ethical, friendly, hard-working, and proactive (no exceptions)
Preferred
- Workflow Automation & Scaling: Build automated GTM workflows using AI to tailor and scale GTM collateral production
Benefits
- People: Work with talented, collaborative, and friendly people who love what they do.
- Fun: We host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.
- Work/Life Harmony: Flexible paid time off, paid holidays, options for working from home, and paid parental leave.
- Comprehensive Benefits Package: LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives. Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.
- Savings: Our 401K matching plan—1:1 match up to 6% of salary—helps you plan ahead.
- RampRemote: A comprehensive office equipment and ergonomics program—we provide you with equipment and tools to be your most productive self, no matter where you're located
- Location: work in the heart of NY OR San Francisco
LiveRamp
3.5 Glassdoor
LiveRamp is the data collaboration platform for the world’s most innovative companies. A leader in consumer privacy, data ethics, and foundational identity, LiveRamp sets the new standard for building a connected customer view with unmatched clarity and context while protecting brand and consumer trust. LiveRamp provides the flexibility to collaborate wherever data lives to support various data collaboration use cases - within organizations, between brands, and across its global network. Hundreds of global innovators - from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders - rely on LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of first-party data while staying on the forefront of evolving compliance and privacy requirements. LiveRamp is based in San Francisco, California, with offices worldwide. Learn more at LiveRamp.com.
Founded in 2011
San Francisco, CA, US
1.5K employees (100 in marketing)
62% recommend to a friend
65% CEO approval
Salaries
Posted range
$200K/yr – $235K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
72 (5% of company)
Median Career Experience
13.5 years
Median Tenure
4.1 years
Marketing Roles Posted (Last 30 Days)
2
People
Marketing Leadership
Jessica Shapiro
Chief Marketing Officer (NYSE: RAMP)
At the company for 4 years 8 months
Jen Whelan
VP Growth Marketing
At the company for 1 year 7 months
Samantha Lopez
Vice President, Solutions Marketing & Strategy | GTM
At the company for 2 years 4 months
Tammy Ammon
Head of Product Marketing
At the company for 2 years 4 months
Funding
Total Funding
$9.1M
Last Raise
$99.9K
Series B, 5 years ago
Funding History
- Oct 2020Series B • $99.9K
- Sep 2016Series A • $6.5M
- Mar 2015Seed • $2.6M
Traffic Signals
Monthly Visitors
179.5K
Monthly Google Ads Budget
$87.6K
Traffic Source Mix
Search
33.9%
Direct
56.6%
Referral
7.3%
Social
1.6%
Paid
0.6%
Headcount Trend
Current headcount: ~1.5K
Recent News
Links
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