Own and drive the HCP marketing strategy for Dexcom Stelo, translating clinical value into compliant messaging, planning and executing paid media campaigns, and enabling field teams while partnering with Medical, Legal, and Regulatory to ensure timely approvals and lead generation across digital touchpoints.

Own the HCP marketing strategy and messaging across channels
Lead cross-functional approvals and compliant asset development

Job Description

Responsibilities

Support development and execution of the Stelo HCP marketing strategy, ensuring alignment to brand positioning, portfolio priorities, and business
Translate clinical and product value into clear, compelling, and compliant HCP messaging across channels
Plan and execute HCP-focused paid media campaigns (programmatic, endemic, paid social, paid search, etc) in partnership with internal media lead and agency teams
Ensure consistent brand and message delivery across all HCP touchpoints to deliver personalized, compelling experience that creates action
Develop and maintain HCP sales enablement tools, including visual aids, brochures, presentations, digital assets, and field resources
Support Stelo HCP website, email and paid media content development for Stelo, including ongoing optimization of provider pages, educational content, and conversion pathways
Drive HCP lead generation through digital campaigns, email journeys, website forms, events, and affiliate programs
Serve as a primary marketing partner to Medical, Legal, and Regulatory teams to ensure timely, compliant development and approval of HCP assets

Requirements

Bachelor’s degree in Marketing, Business, or related field
5+ years of experience in healthcare, medical device, pharmaceutical, or regulated marketing
Experience developing HCP marketing strategies across paid media, digital, and sales enablement
Strong working knowledge of MLR processes and regulated promotional environments
Proven ability to manage multiple projects and stakeholders simultaneously
Excellent communication, collaboration, and execution skills

Benefits

A front row seat to life changing CGM technology. Learn about our brave #dexcomwarriors community .
A full and comprehensive benefits program.
Growth opportunities on a global scale.
Access to career development through in-house learning programs and/or qualified tuition reimbursement.
An exciting and innovative, industry-leading organization committed to our employees, customers, and the communities we serve.

Dexcom

3.7 Glassdoor

Empowering People to Take Control of Health Dexcom Corporation (NASDAQ DXCM) has been a pioneer in glucose sensing for more than 25 years. Since 1999, we have developed innovative technologies that transformed how people manage diabetes. Our products are part of people’s daily lives, empowering them to live confidently and feel more in control, free to pursue their dreams. Headquartered in San Diego, California, with operations around the world, Dexcom leads by listening to the needs of users, caregivers, and providers, to simplify and improve glucose management.

Founded in 1999

San Diego, California, US

7.8K employees (293 in marketing)

careers.dexcom.com/careers/index

68% recommend to a friend

81% CEO approval