1 month ago
Senior Paid Media Strategist
elk Marketing
USA (Remote)Full time$120K/yr – $135K/yr
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Senior Paid Media Strategist
USA (Remote)
$120K/yr – $135K/yrSenior Level5+ years expFull time
Posted 1 month ago
Job Summary
Own end to end paid media strategy and execution across Google and Meta, scaling multi-account budgets while shaping cross‑functional roadmaps and client-facing reporting.
- Own strategy and day to day execution for multiple client accounts
- Drive ROAS-focused optimization across Search, Shopping, and Social campaigns
Job Description
Responsibilities
- Develop, manage, and scale Paid Search and Paid Social campaigns across platforms (Search, Shopping, PMax, DPA, ASC+, and emerging campaign types)
- Build strategic roadmaps that align with client goals and drive measurable business impact
- Present reporting, insights, and recommendations with confidence on client calls
- Audit and restructure ad accounts for optimal performance, ROAS, and efficiency
- Write and test compelling ad copy, headlines, and creative hooks
- Collaborate with internal SEO, design, dev, and email teams to align cross-channel strategies
- Manage ad budgets ranging from $10K to $500K+ per month across multiple clients
- Oversee tracking, attribution, and performance measurement using tools like GA4 and Triple Whale
- Conduct competitive research and deliver actionable insights for campaign improvement
- First 30 Days: Get up to speed on elk’s clients, team workflows, tools, and processes
Requirements
- 5+ years of hands-on experience managing Paid Media campaigns, especially for eCommerce brands
- Proven success scaling campaigns and managing large budgets with minimal oversight
- Expertise in Google Ads and Meta Ads, including PMax, Shopping, DPA, and ASC+
- Deep understanding of product feeds, catalog management, and dynamic creative
- Strong grasp of landing page CRO principles and collaboration with dev/design teams
- Exceptional communication and client-facing presentation skills
- Familiarity with analytics and attribution tools like GA4, Looker Studio, and Triple Whale
- Experience with eCommerce platforms such as Shopify, BigCommerce, WooCommerce, or Magento
- Comfortable using Asana, Slack, and Google Workspace
- AI-native operator with experience using tools like ChatGPT, Codex, Claude, and Claude Code to improve day-to-day workflows, accelerate analysis, QA outputs, document processes, and build lightweight automations.
Preferred
- Bonus: Advertising experience managing and guiding CTV, Retail, Amazon, ChatGPT, Microsoft, TikTok, Pinterest, or LinkedIn campaigns
elk Marketing
At elk, we build growth engines that move faster than the algorithm.For more than a decade, we’ve helped brands scale smarter through data-driven SEO, paid media, and performance websites built for the next era of search. Our strategies combine deep expertise with AI-driven insights to help clients capture visibility, accelerate conversions, and outperform the competition.We specialize in search optimization, paid acquisition, and AI search strategy, creating systems that adapt in real time, uncover new opportunities, and keep brands ahead of change. From enterprise ecommerce to local market leaders, we partner with teams who are serious about sustainable growth.Our work doesn’t stop at results. It builds resilience, making brands more visible, adaptable, and ready for what’s next.
Salaries
Posted range
$120K/yr – $135K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
22 (56% of company)
Median Career Experience
10.5 years
Median Tenure
2.2 years
People
Traffic Signals
Monthly Visitors
9.5K
Traffic Source Mix
Search
31.7%
Direct
41.1%
Referral
20.4%
Social
5.2%
Paid
1.4%
Headcount Trend
Current headcount: ~39