4 days ago
Senior Marketing Manager, Customer Informatics – North America
QuidelOrtho
USA (Remote)Full time$135K/yr – $176K/yr
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Senior Marketing Manager, Customer Informatics – North America
USA (Remote)
$135K/yr – $176K/yrSenior Level10+ years expFull time
Posted 4 days ago
Job Description
Responsibilities
- Lead development and execution of the North America marketing strategy for Informatics solutions aligned to global portfolio strategy and regional commercial priorities
- Translate global product strategies, positioning, and launch plans into North America-specific market development, segmentation, messaging, and sales enablement plans
- Evaluate digital health services and solutions that expand the current informatics product portfolio specific to the North American market
- Present business cases for investment in the digital health services and solutions space
- Lead launch planning and execution for Informatics and digital health products, features, and upgrades, including field readiness, training, customer targeting, and adoption tracking
- Develop a clear North America value proposition for Informatics solutions and digital health portfolio, including how they support lab efficiency, workflow optimization, data visibility, clinical decision-making, and customer retention
- Create high-impact sales tools, messaging, training materials, and customer-facing content to support commercial execution
- Partner cross-functionally with Sales, Service, Product Management, Marketing, Finance, and Operations to drive commercialization success
- Monitor Informatics portfolio performance including adoption, utilization, customer feedback, revenue contribution, and competitive positioning
- Collaborate with sales and service leadership to ensure field teams understand how to position Informatics as part of a broader QuidelOrtho value proposition
Requirements
- Education: Bachelor’s degree in Marketing, Business, Life Sciences, Healthcare, Informatics, or related field
- Experience: Typically requires a minimum of 10 years of related experience with a Bachelor’s degree; or 8 years and a Master’s degree; or a PhD with 5 years experience; or equivalent experience
- Experience commercializing products or solutions in a regulated healthcare or diagnostics environment
- Strong understanding of healthcare and laboratory customer workflows and market dynamics
- Demonstrated ability to develop marketing strategies, positioning, launch plans, segmentation, and sales enablement tools
- Strong communication, presentation, and analytical skills, with ability to translate complex technical capabilities into clear customer value
- Proven ability to influence cross-functional stakeholders in a matrixed organization
- Strong business acumen and ability to balance strategic thinking with hands-on execution
- Travel: Must be willing to travel up to 20% overnight
- This position is not currently eligible for visa sponsorship
Benefits
- QuidelOrtho offers a comprehensive benefits package including medical, dental, vision, life, and disability insurance, along with a 401(k) plan, employee assistance program, Employee Stock Purchase Plan, paid time off (including sick time) and paid Holidays. All benefits are non-contractual, and QuidelOrtho may amend, terminate, or enhance the benefits provided, as it deems appropriate.
QuidelOrtho
3.0 Glassdoor
> Bringing precision and passion in everything we doQuidelOrtho stands at the forefront of testing, tracking and disease analysis of health conditions ranging from HIV and hepatitis C to flu, strep and COVID-19. For decades, our precision and accuracy have guided clinicians and lab technicians in the moments that matter most. > Continuing our legacy in diagnosticsOur portfolio serves the entire healthcare continuum: from high-volume, high-complexity hospitals and labs to point-of-care, retail and over-the-counter markets. This enables us to continue our legacy of diagnostics in an ever-changing environment where we're passionately pursuing the unknown to advance diagnostic science and care. > Raising the bar in diagnostic careRanked among the world’s largest in vitro diagnostics (IVD) providers, we’re building on more than 120 years of collective experience and innovation. We combine industry-leading expertise in immunoassay and molecular testing with a global footprint in point-of-care settings, clinical labs and transfusion medicine to advance critical diagnostic solutions at scale.> Powering a healthier future for allInspired by a spirit of service, QuidelOrtho is committed to enhancing the wellbeing of people worldwide and happy in the knowledge we are making a difference.To contact us, please visit https://www.quidelortho.com/global/en/contact-us.For career opportunities, please visit: https://careers.quidelortho.com/global/en.#QuidelOrtho #BetterTogether #PowerUpLabs #HealthierFuture #DiagnosticFrontier #AdvancingScience #TalentNetwork
Founded in 1937
3.7K employees (155 in marketing)
45% recommend to a friend
39% CEO approval
Salaries
Posted range
$135K/yr – $176K/yr
Taken straight from the job posting.
Marketing Team
Marketing Team Size
142 (4% of company)
Median Career Experience
18 years
Median Tenure
3.9 years
Marketing Roles Posted (Last 30 Days)
1
People
Traffic Signals
Monthly Visitors
75.4K
Traffic Source Mix
Search
48%
Direct
43.1%
Referral
6.6%
Social
1.4%
Paid
0.8%
Headcount Trend
Current headcount: ~3.7K