10 days ago
Director Marketing & Communications
Beacon Health System
Granger, IN (Hybrid)Full time
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Director Marketing & Communications
Granger, IN (Hybrid)
Salary Not AvailableSenior Level10+ years expFull time
Posted 10 days ago
Job Summary
Own and lead Beacon Health System's marketing and communications portfolio across regions, shaping strategy, content, media relations, and internal communications while building a high-performance team and driving brand growth.
- Shape and execute marketing and communications strategy aligned to organizational goals.
- Lead cross-functional collaboration and measurement to optimize impact.
- Mentor a diverse, high-performing team and foster a collaborative culture.
Job Description
Responsibilities
- Lead and manage the Marketing and Communications teams responsible for consumer marketing, social media, internal communications, corporate communications, content creation, and media relations across all regions within the health system.
- Develop and execute comprehensive marketing and communication strategies that align with the health system's objectives and drive brand awareness, engagement, and growth.
- Oversee the creation of high-quality content, including written, visual, and digital materials, ensuring alignment with the health system’s voice and mission.
- Manage and optimize the health system’s social media presence, fostering engagement and promoting key initiatives.
- Cultivate strong relationships with media outlets, securing positive press coverage and managing crisis communication when necessary.
- Collaborate with cross-functional teams, including clinical, operations, and leadership, to ensure cohesive messaging and consistency across all communication platforms.
- Drive internal communications efforts to ensure clear, transparent, and engaging messaging for employees at all levels within the organization.
- Measure and analyze the effectiveness of marketing and communication campaigns, providing actionable insights and continuous improvement recommendations.
- Stay current on industry trends, best practices, and emerging technologies, applying knowledge to keep the health system's marketing and communications initiatives innovative and impactful.
- Lead and mentor a diverse team of marketing and communications professionals, promoting a collaborative and high-performance culture.
Requirements
- Bachelor’s degree in marketing, communications, public relations, or related field. A master’s degree is strongly preferred.
- 10+ years of progressive experience in marketing and communications, with at least 5 years in a leadership role, preferably in the healthcare or health systems industry.
- Knowledge & Skills: Demonstrated experience in overseeing large-scale marketing campaigns, media relations, social media strategy, and content development.
- Knowledge & Skills: Strong knowledge of integrated marketing strategies, corporate communications, and crisis communication management.
- Knowledge & Skills: Exceptional leadership skills with the ability to manage and develop teams across multiple functions and regions.
- Knowledge & Skills: Excellent written, verbal, and interpersonal communication skills.
- Knowledge & Skills: Proven ability to collaborate with senior leadership and other stakeholders to achieve organizational objectives.
- Knowledge & Skills: Strong analytical skills with experience measuring campaign effectiveness and optimizing strategies for better outcomes.
- Knowledge & Skills: Familiarity with healthcare industry trends, regulations, and the evolving digital landscape.
- Knowledge & Skills: Ability to work in a fast-paced, complex environment while managing multiple priorities.
Beacon Health System
3.3 Glassdoor
Beacon Health System is the largest, locally owned and operated non-profit health care system in the region. Beacon is our community’s trusted partner in creating health and the majority provider of services to the underinsured and underserved. Beacon Children’s Hospital, Beacon Granger Hospital, Community Hospital of Bremen, Elkhart General Hospital, Epworth Hospital, Franciscan Beacon Hospital, Memorial Hospital of South Bend, Three Rivers Health, Beacon Medical Group, Memorial Family Medicine Residency Program, Beacon Health Foundation and Beacon Health & Fitness are powered by nearly 8,000 associates and over 1,000 physicians and providers. Visit Beacon online at www.beaconhealthsystem.org.
Founded in 2012
South Bend, Indiana, USA
5.1K employees (26 in marketing)
57% recommend to a friend
59% CEO approval
Marketing Team
Marketing Team Size
18 (0% of company)
Median Tenure
3.3 years
Marketing Roles Posted (Last 30 Days)
1
Funding
Total Funding
$5.5M
Last Raise
$135K
Grant, 1 years ago
Funding History
- Dec 2024Grant • $135K
- May 2024Grant • $5.4M
Traffic Signals
Monthly Visitors
336.1K
Monthly Google Ads Budget
$72.3K
Traffic Source Mix
Search
47.2%
Direct
43.8%
Referral
7.2%
Social
0.7%
Paid
1.1%
Headcount Trend
Current headcount: ~5.1K
Recent News
Links
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