2 months ago
Regional Marketing and Communications Manager
Huntington National Bank
Tampa, FL (Hybrid)Full time
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Regional Marketing and Communications Manager
Tampa, FL (Hybrid)
Salary Not AvailableMid Level5+ years expFull time
Posted 2 months ago
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Job Summary
Own regional marketing strategy and activation, translating market insights into a cohesive plan that protects the brand, drives sponsorships and events, and strengthens communications with internal and external audiences.
- Strategic planning & execution: regional plan development, ROI optimization, and brand alignment with corporate guidelines.
- Partnerships & visibility: sponsor activation, media outreach, and speaking opportunities to position the region as a thought leader.
- Leadership & governance: budgets, team development, cross-functional collaboration, and brand compliance across regional activities.
Job Description
Responsibilities
- Strategic Planning & Execution and Brand Localization
- Conduct and maintain a Market Analysis to inform strategy, including regional demographics, economic trends, competitive landscape, brand positioning, and local decisioning of opportunities.
- Develop and execute a strategic regional marketing plan(s) that promotes and protects the brand within the region via sponsorships, events, community and colleague engagement, ensuring it is visible, relevant and meaningful in the local market; that aligns with corporate branding and compliance guidelines; and that optimizes resources, maximizes ROI, supports regional business goals, and captures a leadership platform in the community.
- Lead local sponsorship strategy, including identification, negotiation, activation, and management of tickets, tables, and suites.
- Manage local branding and advertising opportunities to enhance visibility and awareness.
- Position the organization as a regional thought leader by securing media and speaking opportunities for regional and national leadership.
- Respond to changing market conditions, regional needs, and corporate directives with creative, strategic solutions.
- Local Communications
- Develop compelling internal and external communications, including leadership messaging, colleague updates, social media, talking points, etc.
- Identify media opportunities and speaking engagements for Regional and Corporate leadership in partnership with Corporate/Regional Communications
Requirements
- Bachelor’s Degree
- 5+ years’ marketing, communications, or community relations experience
- Ability to travel 1) within the assigned region for events, meetings, and community outreach, including possible evening/weekend events; and 2) outside the region for Regional Marketing or Consumer and Regional Bank (CRB) meetings
Preferred
- Marketing experience with Banking or Financial services highly preferred.
- Strong understanding of marketing principles and strategies.
- Ability to work independently, manage multiple priorities, and adapt to a fast-paced environment.
- Proven success in managing events, sponsorships, and community engagement.
- Excellent written and verbal communication abilities.
- Demonstrated leadership and interpersonal skills.
- Ability to analyze data and make strategic decisions.
- Strong negotiation skills.
- Strong organizational and project management skills.
- Knowledge of the local market and competitive landscape.
Huntington National Bank
3.6 Glassdoor
Welcome to Huntington. Huntington Bancshares Incorporated is a $210 billion asset regional bank holding company headquartered in Columbus, Ohio. Founded in 1866, The Huntington National Bank and its affiliates provide consumers, small and middle-market businesses, corporations, municipalities, and other organizations with a comprehensive suite of banking, payments, wealth management, and risk management products and services. Huntington operates approximately 972 branches in 13 states, with certain businesses operating in extended geographies. Visit Huntington.com for more information.We are committed to doing the right thing for our customers, colleagues, and communities. Our “Welcome” philosophy means they are at the center of everything we do.Here’s how we look out for people: • We aim to make banking easier for our customers. Our comprehensive suite of innovative banking tools and products is specifically designed to strengthen the financial health of those we serve. • Our internal culture is built around making things great—rather than just good enough—and to be the best place our colleagues will ever work. We offer a flexible work environment with opportunities for growth, and we’ll provide all the resources needed to create a lasting and rewarding career path. • Our $40 billion Community Plan, environmental sustainability strategy, and robust small-business lending program are just a few of the ways we are helping to improve the economic vitality of the areas where we live and work. Explore Huntington Career opportunities at https://huntington-careers.com. Huntington is an Equal Opportunity Employer.The Huntington National Bank, Member FDIC. The logo mark and Huntington® are federally registered service marks of Huntington Bancshares Incorporated.Huntington Social Media Community Guidelines & Terms: http://bit.ly/HuntingtonSocialMedia
Columbus, Ohio, USA
18K employees (352 in marketing)
64% recommend to a friend
77% CEO approval
Traffic Signals
Monthly Visitors
9.6M
Monthly Google Ads Budget
$1.4M
Traffic Source Mix
Search
21.5%
Direct
75.5%
Referral
2.5%
Social
0.2%
Paid
0.3%
Headcount Trend
Current headcount: ~18.4K
Marketing Team
Marketing Team Size
260 (1% of company)
Median Career Experience
18 years
Median Tenure
4.4 years
Marketing Roles Posted (Last 30 Days)
1
People
Marketing Leadership
Vijay Konduru
EVP, Chief Marketing Officer
At the company for 3 years 2 months
Danielle Barrock
Marketing Strategy Senior Manager, VP
At the company for 1 year 2 months
Rochelle Nincehelser
VP, Senior Manager, Brand Marketing & Creative Management
At the company for 1 year 2 months
Chris Brinkman
VP, Enterprise Marketing Strategist
At the company for 1 year 5 months
Funding
Total Funding
$1.8B
Last Raise
$1.8B
Grant, 2 months ago
Funding History
- Jan 2026Grant
- Nov 2024Post IPO Debt • $1.8B